Introducing e commerce

E-commerce, referred to as e-commerce, refers to the electronic trading activities and related service activities in the form of electronic transactions on the Internet, intranet and value-added network (van), so as to make all aspects of traditional business activities electronic and networked. E-commerce includes electronic money exchange, chain management, electronic marketplaces, network marketing, transaction processing, electronic data interchange (EDI), inventory management, and automatic data collection systems. In this process, information technology is utilized including:

Internet, extranet, e-mail, databases, e-directories and mobile**.

E-commerce covers a wide range of models, which can generally be divided into three categories: B2B business-to-business, B2C business-to-consumer, and C2C consumer-to-consumer.

In addition, there are C2B (consumer-to-business), B2M (business-to-marketing), M2C (manufacturers-to-consumer), B2A or B2G (business-to-administration), C2A or C2G (consumer-to-administration), O2O (online to offline) and other e-commerce models.

With the increase in the number of Internet users in China, the consumption method of using the Internet for online shopping and paying with bank cards has become increasingly popular, and the market share is also growing rapidly, and various types of e-commerce** will also emerge in endlessly.

E-commerce profit model.

1) Online catalog profit model.

2) Digital content monetization model.

3) Advertising supports the monetization model.

4) Advertising-subscription hybrid monetization model.

5) Transaction fee profit model.

6) Profit model of service fees.

E-commerce is derived from the English electronic commerce, abbreviated as EC. As the name suggests, its content consists of two aspects, one is electronic means, and the other is commercial activities.

E-commerce refers to the use of simple, fast and low-cost electronic communication methods, buyers and sellers to carry out various business activities without meeting. E-commerce can be done through a variety of electronic means of communication. Simple, for example, if you conduct business activities with customers by calling ** or sending faxes, it seems that it can also be called e-commerce; However, the e-commerce that people are now doing is mainly done through EDI (Electronic Data Interchange) and the Internet.

Especially with the increasing maturity of Internet technology, the real development of e-commerce will be based on Internet technology. Therefore, some people refer to e-commerce as IC (Internet Commerce) for short.

From the perspective of activities, e-commerce can be realized in multiple links, so that e-commerce can also be divided into two levels, lower-level e-commerce such as electronic business, electronic business, electronic contract, etc.; The most complete and the most advanced e-commerce should be the use of the intenet network to carry out all the best activities, that is, the information flow, business flow, capital flow and part of the logistics on the Internet to achieve a complete realization, that is to say, you can start from the search for customers, until the negotiation, ordering, payment (receipt), issuance of electronic invoices to electronic customs declaration, electronic tax payment and so on through the Internet in one go.

To achieve a complete e-commerce will involve many aspects, in addition to buyers, sellers, but also banks or financial institutions, ** institutions, certification bodies, distribution centers and other institutions to join. Since the parties involved in e-commerce are physically inextricably linked to each other, the entire e-commerce process is not a copy of business activities in the physical world, and technologies such as online banking, electronic payment and data encryption and electronic signatures play an important and indispensable role in e-commerce.

E-commerce is the use of computer technology, network technology and remote communication technology to realize the whole business process of electronic, digital and networked, with the Internet as a means of marketing activities, is the foundation and core of e-commerce. It is generally believed that the core of business is marketing, and the foundation and core of e-commerce is network marketing, and e-commerce includes online marketing, online payment, offline logistics and other links. In the whole e-commerce process, one of the most important links is network marketing.

E-commerce is a business activity centered on commodity exchange by means of information network technology, including but not limited to the following businesses: 1. Advertising: Merchants can use online homepages and e-mails to advertise on a global scale; 2. Consultation and negotiation

E-commerce can understand the market with the help of non-real-time emails; 3. Online ordering: e-commerce can be used to realize online ordering with the help of email interactive transmission in the web.

What is e-commerce, let's listen to the professional introduction of e-commerce.

1. E-commerce refers to business activities centered on commodity exchange by means of information network technology; It can also be understood as the activities of trading activities and related services in the form of electronic transactions on the Internet, enterprise intranet and value-added network, which is the electronic, networked and informatization of all aspects of traditional business activities; Business activities using the Internet as a medium fall under the category of e-commerce.

2. E-commerce usually refers to a wide range of commercial activities around the world, in the open network environment of the Internet, based on the application of the client server, buyers and sellers carry out various business activities without meeting, and realize consumers' online shopping, online transactions between merchants and electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities of a new business operation model. There are many different definitions given by countries, scholars, and business people according to their own status and the different angles and degrees of participation in e-commerce. E-commerce is divided into:

ABC, B2B, B2C, C2C, B2M, M2C, B2A (i.e. B2G), C2A (i.e. C2G), O2O, etc.

3. E-commerce is a direct product of the development of the Internet and a new development direction of network technology application. The Internet itself has the characteristics of openness, globalization, low cost, and high efficiency, and has also become the intrinsic characteristics of e-commerce, and has greatly surpassed the value of e-commerce as a new form, which will not only change the production, operation, and management activities of enterprises, but also affect the economic operation and structure of the whole society. The "electronic" technology platform based on the Internet provides an incomparably broad development space for traditional business activities, and its outstanding superiority is simply incomparable with traditional media means.