What can the public opinion system be used for, and what public opinion monitoring systems are bette

The public opinion system is a system that can quickly monitor and analyze network big data and public opinion status, which has improved a lot of efficiency compared with traditional questionnaire surveys or human screening. With the help of the system, it is possible to have a comprehensive understanding of all aspects of information monitoring. The public opinion system is a paid system, and the main role of the system is to collect, monitor and analyze network information.

Different public opinion systems have different functions, and the costs required are also different.

For example, public opinion monitoring software such as Antfang software that supports 7*24-hour monitoring of public opinion on the whole network, big data public opinion mining, real-time public opinion early warning, and public opinion analysis of the whole network, etc., supports first experience and then pay to use, and can be used by registering for free.

The amount of data on the network is very huge, if only with the help of manual methods is simply not able to solve the collection and processing of massive data on the Internet, we must strengthen the research on information technology, the formation of a set of automated Internet public opinion analysis system, can solve the Internet public opinion in a timely manner, from the past passive response to network public opinion, to actively guide the direction of public opinion.

1. Identification of hot topics and sensitive words. The public opinion analysis system can identify hot topics within a specified time according to parameters such as the authority of the source of the news report, the total number of evaluations, and the intensity of speaking time. Use keyword manipulation and text mining to identify sensitive words.

2. Propensity analysis. Analyze and count the views and tendencies of the content of each sender's post.

3. Theme tracking. The public opinion analysis system analyzes whether the topic of the newly published article or post is the same as the existing topic.

4. Automatic summarization. The public opinion analysis system can automatically generate summaries of various topics and trends.

5. Trend analysis. The public opinion analysis system analyzes the degree of concern of a certain topic in different time frames.

6. Emergency analysis. The public opinion analysis system carries out a comprehensive analysis of emergency events across time and space, understands the entire process of the occurrence of the incident and the development trend of the incident.

7. Alarm system. The public opinion analysis system discovers and issues alerts in a timely manner for emergencies and sensitive words related to content security.

8. Statistical analysis report. The public opinion analysis system generates reports based on the result database processed by the public opinion analysis engine, which can be accessed by customers through computer browsers, provides information search functions, investigates hot topics and tendencies according to specific conditions, and browses the specific content of information to provide decision support.

At the beginning of the Lunar New Year, the public opinion monitoring work of many enterprises and institutions was once again put on the agenda. So what should we pay attention to in the process of public opinion monitoring procurement?

First, according to the company to choose

That is, it has its own core technology. In today's growing demand for public opinion monitoring, there are countless large and small public opinion service companies in the market, which are generally divided into three categories: one is the traditional public opinion service platform backed by the official **, the other is a professional SaaS service provider, and the collection and analysis technology has independent intellectual property rights, and the other is some third-party marketing media companies, through the purchase of data interfaces or direct public opinion products.

There is no doubt that among them, public opinion monitoring products with independent core technology are the first choice, such as the micro-business monitoring system.

2. Select according to the amount of data

The whole network coverage monitoring can be realized. Therefore, in order to avoid the omission of important public opinion, the more complete the monitoring data and the wider the coverage of public opinion monitoring products should be taken as the primary consideration.

3. Timeliness selection

Real-time monitoring can be realized. With the blessing of 5G technology, public opinion from breeding to spreading and fermenting is often in the amount of seconds. Therefore, in order to seize the opportunity to respond to public opinion, it is required to grasp the public opinion as soon as it occurs, and then take timely response measures to avoid crisis losses.

4. Press ** to select

i.e. within budget. Whether it is an enterprise or a first-class unit, it will have strict budget control over its own public opinion projects, and once it exceeds the upper level of the budget, it is very likely that it will not pass. Therefore, after the end of the first round, most of the public opinion companies can be excluded.

5. Select by service

That is, with a professional service team. In the Internet era, product homogenization is very serious, and the same is true of the public opinion industry, the vast majority of public opinion monitoring products are actually similar in function, and service is the most important indicator to judge a company, which includes but is not limited to service attitude, service team construction and so on.

Sixth, choose according to convenience

Even if the work of public opinion is completed anytime, anywhere. In other words, it is the convenience of the use scenario, such as whether it can support a variety of login ports (web, client, mobile), whether the optional items of the public opinion early warning push method can support the development of public opinion work on weekdays, etc. (WeChat notification, SMS notification, email notification, manual notification).

Public opinion information and public opinion are two different concepts. Public opinion is the social and political attitude of the people caused by the change of public opinion, whether you reflect it or not, it exists in the objective world all the time; Public opinion information is formed by people's organized and purposeful collection and processing of public opinion, and it is a carrier form that describes and reflects the state and changes of some specific public opinion, and it can touch only a small part of public opinion matters. Therefore, the main difference between public opinion information and public opinion is that public opinion exists objectively, and public opinion information is only a form of reflection of public opinion.

It should be particularly emphasized here that in actual work, people often cannot distinguish between work information and public opinion information, and the reason for this is that people are not very clear about the concept of public opinion information. In fact, from the perspective of content, work information generally reflects the "event" itself and the process of the "event", while the public opinion information reflects the impact of the "event" on the "person's" thoughts. For example, to publicize a certain model, the work information generally reports the typical experience, practice or how to publicize the model; The public opinion information report is what enlightenment this model has produced on people and what thoughts people have reflected in publicizing this model.

This is the most important difference between public opinion information and work information.

Recommend Hongmai Juxin software.

Zhejiang Tianyu Information Technology's "Tianyu Internet Public Opinion Monitoring and Analysis System" can be consulted.

<> when the weather is nice, take your brain out and bask in the sun.

Public opinion monitoring, public opinion early warning, public opinion analysis, public opinion briefingThey are all core functions in the public opinion system.

Public opinion early warning can help government and enterprise users grasp sensitive information in the first time, notify users of eligible information as soon as possible, and issue early warning information as soon as 1 minute, so as to gain more time for government and enterprise users to respond to public opinion.

Public opinion analysis includes network-wide event analysis, microblog event analysis, microblog communication analysis and competitive product analysis, etc., which can meet the diversified information analysis needs of customers.

The five-section public opinion monitoring system can help enterprises collect information on the whole network and analyze and sort out the information.