Fan Li is on the coast of the East China Sea, governing the industry, and has savings Then, where do

From: Sima Qian's "Historical Records. The Yue Family

Original text: Fan Li floated out of the sea, changed his name, called himself Yizi skin, cultivated on the seaside, worked hard, and governed the property of father and son. There is no geometry, resulting in hundreds of thousands.

Qi people heard their sages and thought they were like. Fan Li sighed and said: "Home is a daughter, and the official is the prime minister, and this cloth is extremely good."

Long-honored name, ominous. "It is to return to the seal, scatter its wealth, to share it with the friends of the township party, and carry its heavy treasure, go from one line to another, stop at Tao, thinking that in this world, there is no way to trade, and you can get rich for a living. So he called himself Tao Zhugong.

The re-covenant requires the father and son to farm the livestock, abandon the dwelling, wait for the time to turn things, and chase the benefits of tithes. If there is no place to live, it will lead to a huge amount of money. The world is called Tao Zhu Gong.

Fan Li (lǐ) (536 BC - 448 BC), the character Shaobo, Huaxia ethnic group, was a native of the three households of Wandi in Chu State (now Taohe Township, Xichuan County, Henan) during the Spring and Autumn Period. He was a famous politician, military strategist, Taoist scholar and economist in the late Spring and Autumn period. He once offered advice to help King Goujian of Yue to restore the country, and then disappeared.

He is the author of two articles of "Fan Li", which are not available today. Fan Li was an early Taoist scholar and one of the pioneers of Chu Studies. He was revered as the "Shang Sheng" by later generations"Nanyang Five Saints"One.

Although he was born poor, he was erudite and talented, and he knew Chu Wanling and had a deep friendship. Because he was dissatisfied with the political darkness of the Chu State at that time and the fact that non-nobles were not allowed to enter the office, he defected to the Yue State together and assisted the Yue State Goujian. Legend has it that he helped Gou Jian to rejuvenate the Yue Kingdom and destroy the Wu Kingdom, and he would be ashamed of it.

After becoming famous, he retreated bravely, and his pseudonym was Yizipi, wandering between the seventy-two peaks. During this period, he became rich in business three times, scattered his family wealth three times, and called himself Tao Zhugong. The world is known for:

Loyalty to the country; Wisdom to protect oneself; Business to get rich and become famous all over the world. Many businessmen in later generations worshipped his statue and called him the God of Wealth. It is regarded as the ancestor of the Shunyang Fan family.

I don't know where it came from. It should be summarized by posterity.

However, there is a discrepancy between its meaning and that recorded in the historical records.

The record of Fan Li's departure from Vietnam in the historical records appears in the "Historical Records". The Family of the King of Yue" and "Historical Records. The Biography of the Colonies. All of them are as follows:

Fan Li floated out of the sea, changed his name, called himself Yizi skin, cultivated on the seaside, worked hard, and governed the production of father and son. There is no geometry, resulting in hundreds of thousands. (Historical Records.) Yue Wang family).

It is to float in the rivers and lakes by a flat boat, change the name and surname, and the appropriate Qi is the skin of the Yizi seed, and the pottery is Zhu Gong. (Historical Records.) The Biography of the Colonies.

It means that Fan Li went to sea to Qi State, changed his name to Ouyi Zipi, worked hard to open up on the seaside, and the father and son managed the property, and it didn't take long for him to have a net worth of hundreds of thousands. arrived at Tao for Zhu Gong. It's not, as you say, to open up the seashore first, to have savings and then to Qi.

Fan Li, personal name; floating, floating, refers to sitting on a boat; Sea, sea; out, out; Qi, Qi country.

Fan Li took a boat to envoy Qi by sea.

During the Spring and Autumn Period, politicians, military strategists, and businessmen Fan Li.

Fan Li (about 518 B.C., 445 B.C.), the word Shaobo, Chuwan Sanhu (now Nanyang, Henan), a politician, military strategist, and big businessman in the late Spring and Autumn Period, was called "Shang Sheng" in later generations.

History: "The type of literature is Wanling", Wen Qixian "has a good time", and then went to the Yue country to go out of the office, and jointly assisted the Yue King Goujian, all of whom are famous Yue country doctors.

In 494 BC, war broke out between Wu and Yue. Wu Wangfu sent a big break to the Yue army, Gou Jian and his wife entered Wu as a slave, and Fan Li accompanied the king of Yue to Wu as a hostage. Fan Li used tactics to gain the trust of King Wu, so that Gou Jian could return to the country smoothly.

After returning to China, he assisted Gou Jian to lie down and taste his courage in order to strengthen his shame. After more than ten years of hard work, the country has finally turned from weak to strong. In 479 B.C., Wu Wangfu sent his elite troops north to Huangchi to meet the princes of the alliance, leaving the prince and the old and weak to defend the country.

At the suggestion of Fan Li, Gou Jian sent a surprise army to attack Wu and attacked Wu Capital (now Suzhou, Jiangsu). In 473 BC, Wu Xingyue was finally destroyed.

After becoming famous, Fan Li retreated bravely, took a boat to float to the seashore of Qi country, changed his name to Yizi skin, cultivated on the seashore, boiled salt in the sea, and fished and aquariated. After painstaking management, the final accumulation of hundreds of thousands of dollars, the reputation is far and wide. At this time, the Qi people discovered his talent and asked him to serve as Qi Xiang for another three years.

Fan Li has the idea of "being rich and virtuous", and once said to people: "Governing the family can buy the property of a thousand gold, and be a function to the position of the prime minister, which has reached the limit, and it is unlucky to enjoy such glory for a long time." So, he returned Xiangyin, scattered all his family wealth, gave it to relatives, friends and neighbors, and quietly left the seashore, settled in the pottery land, re-engaged in business, and owned tens of millions of assets, becoming the famous Tao Zhu Gong.

Fan Li's simple classical Chinese economic theories such as "summer is the skin, winter is the capital (fine arrowroot), drought is the boat, water is the car, and the lack is also", which has been respected and imitated by the businessmen of all dynasties for thousands of years, and has been influencing future generations, and has been regarded as a benchmark by Chinese and foreign economists.

Fan Li commented. Wang Jianzhong.

In the first half of his life, Fan Li assisted Yue Wang Goujian to destroy Wu Xingyue, and his meritorious service was outstanding, which should be paid attention to. However, the second half of his life is more worthy of summing up. The second half of his life was very bumpy, roughly experiencing "floating out of the sea", "ploughing on the seaside", "father and son farming livestock", and "trading" of goods.

That is, there are four stages: resignation and going to the sea, taking agriculture as the foundation, combining agriculture and animal husbandry, and abandoning agriculture to do business. Among them, the fourth stage is an important accumulation stage of its assets from "100,000" to "100,000" and then to "100,000". At this stage, it is not only necessary to boldly challenge the traditional concepts of "cheap businessmen" and "inhibiting businessmen", but also to create new business theories and practices.

In the historical tide of the transformation of China's slave society to feudal society, Fan Li paddled along the river and took the lead in sailing to the other side of the reform. There are many reasons why Fan Li can succeed in being an official, farming, and doing business, but the most fundamental one is to be educated. If there is anything else to admire, it is what the Western Han historian Sima Qian commented on him:

Those who are rich and good at doing their virtues are also. ”

"The Book of Getting Rich" and "Two Articles on the Art of War", the most important thing for Fan Li is not his book, but his life, which is too legendary, it is recommended to take a look.

Judging from the description of Fan Li in the historical records, Fan Li should be a businessman.

In the past, the Yue Wang sentence was trapped in the meeting, but Fan Li and Ji Ran were used. Ji Ran said: "Knowing the fight is repaired, and the time is used to know things, and the two forms are the feelings of all goods can be observed."

Therefore, the age is in gold, and it is abundant; water, ruined; wood, hunger; Fire, drought. Drought is a boat, water is a car, and the principle of things is also. At the age of six, there was a drought at the age of six, and there was a great hunger at the age of twelve.

Fu Guang, twenty sick peasants, ninety sick ends. If the disease is terminal, the wealth will not be produced, and the agricultural disease will not be cured. If the upper is not eighty, and the lower is not reduced by thirty, then the end of agriculture will be profitable, and there will be no shortage of customs and markets, and there will be no shortage of ways to govern the country.

The principle of accumulation, the completion of things, interest-free coins. With the appearance of things, don't keep the goods that are corrupt and eat, and don't dare to be expensive. On its surplus and shortcomings, you know the high and low.

If you are expensive, you will be cheap, and if you are low, you will be expensive. It is as expensive as dung, and as cheap as a pearl. Money, money, like flowing water.

Ten years of cultivation, the country is rich, bribes the soldiers, and the soldiers go to the Yashi, if they are thirsty to drink, they report to the strong Wu, watch the soldiers of China, and are called the "Five Tyrants".

Fan Li was ashamed of Xuehui, but sighed: "The seventh strategy of the plan, the more you use the fifth, the more proud." Now that I have given to the country, I want to use the house.

It is to take a flat boat to float in the rivers and lakes, change the name and surname, suitable for the skin of the Yizi, and the pottery for Zhu Gong. Zhu Gong thought that in the Tao world, the princes were connected, and the goods were traded. It is the treatment of property accumulation.

Chase with the times and do not blame others. Therefore, those who govern the living well can choose people and take the time. In the nineteen years, he was divided into three daughters, and then dispersed and became poor and alienated from Kundi.

This so-called rich and good person also does his virtue. In the later years, when he grew old and listened to his children and grandchildren, his children and grandchildren cultivated and rested, and then he reached a huge million. Therefore, the rich are called Tao Zhugong.