What are the benefits of a registered trademark for a company?

You must first look at this problem from the long-term development of your business, if your boss thinks that his current company will not do it for a few years, then you can waste thousands of dollars without registration. Trademarks are used to protect your brand and the interests of your company, for example, your company is called XO and does not have a registered trademark. I see that your company is making a good product (or your company has development potential), (and you don't have a registered trademark).

At this time, I can register your trademark XO, and no matter how good the publicity you do, it is equivalent to what you do for me (it is equivalent to the fact that I have your company's intangible assets, which will appreciate with your company). After I have a certain strength, I can apply for a provincial famous trademark and then apply for a well-known trademark in China, at this time I can have legal means to let your company change the name (in the end it will make you very passive), which is the two results that people will use your trademark, 1, find you for money or sell it to your opponent 2, make yourself bigger, let you out.

Trademarks are one of the most important objects of intellectual property protection. Trademark protection is not only to protect the rights and interests of trademark holders, but also to protect the legitimate rights and interests of consumers. Since the implementation of China's trademark strategy, it has continuously improved the level of trademark registration, application, protection and management, while strengthening law enforcement to crack down on infringement, shortening the trademark examination cycle to ensure registration, and promoting the healthy, sustainable and stable development of China's market economy.

As of the end of 2011, China's cumulative number of trademark applications is 10,000, the cumulative number of registrations is 10,000, and the number of valid registered trademarks is 10,000, which is higher than that of 2002, ranking first in the world, and China has become a big country in trademark registration. [There are preferential options for entrusting registered trademarks] to request.

Legal analysis: The benefits of registered trademarks to enterprises are as follows: 1. Improve the popularity of products and establish brand image; 2. The trademark registrant has the exclusive right to use the trademark, which is protected by law to prevent counterfeiting; 3. It is convenient for consumers to recognize the brand and shop and create a brand effect.

Legal basis: Article 22 of the Trademark Law of the People's Republic of China The applicant for trademark registration shall fill in the category and name of the goods using the trademark in accordance with the prescribed commodity classification table, and submit an application for registration.

An applicant for trademark registration can apply for the registration of the same trademark in multiple classes of goods through a single application.

The application for trademark registration and other relevant documents may be submitted in writing or in the form of data messages.

A trademark is a sign with obvious characteristics that distinguishes the performance of an enterprise's products from those of other enterprises.

As an important intellectual property right, trademark has a very important meaning to enhance the central competitiveness of enterprises and promote the overall economic and social development. Specifically, it is embodied in:

1. The implementation of trademark strategy can promote innovation and is an important way for China to end economic restructuring.

2. The implementation of the trademark strategy will help to end the economic structure from forced to active.

As the symbol of the company's products, the trademark is the face and banner of the enterprise, and the external embodiment of the company's product quality, management level, business commitment, and efficiency quality.

Trademark is also the intangible asset of the enterprise, is the enterprise to participate in the business game of the sharp, in a sense of the quality of the trademark means the proportion of the product in the market.

1. The registered trademark of the enterprise will become a powerful tool for market competition

The popularity of the trademark will continue to expand, and the trademark with high visibility and good reputation will enhance the market competitiveness of the product. The product is easy to enter the big shopping mall or supermarket for sale; It can earn the trust of consumers. Registering a trademark gives you more power to take legal action against counterfeit traders.

2. Enterprises can obtain exclusive rights to trademark if they register trademarks

After registering a trademark, you will get the exclusive right to the trademark, and if you find that someone else is using the same or similar trademark in a similar product or service as yours, you can report it through the trademark legal process.

3. The registered trademark of the enterprise can distinguish the goods or services

Enterprises can distinguish their own goods from other people's goods through trademarks, which helps consumers to be familiar with and recognize your products, and has a cohesive effect on corporate brand management.

4. A registered trademark can be legally added to itLogo,"Note"or"Registered Trademarks"of the logo. With ?Marked products are more reassuring to consumers.

5. Avoid the product name or enterprise name that has accumulated a certain reputation after being operated for many years.

After the product accumulates a certain reputation, if it is registered as a trademark, even if the product name is registered first, it cannot be used in the future, and the product name is the registered trademark name of others, and then the use will constitute trademark infringement.

6. A registered trademark is the intangible property of an enterprise.

As the industrial property of an enterprise, a trademark is the wealth of an enterprise just like any other property. Trademarks can be transferred for a fee, or they can be mortgaged. The intangible assets of a trademark can increase in value with the operation of the enterprise.

The role of enterprise registered trademark is not only to improve product awareness and save advertising costs for enterprises, but also to protect enterprises.

Many people know that the mission of our trademark is to become a pioneer of high-quality brands and cultivate the cradle of China's first-class brands, and the vision of our trademark is to let all Chinese enterprises have their own brands.

In fact, there are many entrepreneurs in the real society with an attitude of trying, I used to do it and so on, Didi taxi is a good example, Didi taxi is an online travel taxi software, in fact, there are many people who know the case of Didi taxi, the trademark nickname will not be said, and those who do not understand it can be.

Trademark nickname: Now let's talk about the benefits of the company's registered trademark Zheng Infiltration;

1. The registered trademark of the enterprise can seize the market, expand the scope of business, form a self-owned brand image, and make it more convenient for consumers to recognize the brand and shop.

2. The registered trademark of the enterprise protects the trademark of the enterprise from infringement and protects the value of the brand from theft. The trademark registrant has the exclusive right to use the trademark and is protected by law.

3. The registered trademark of the enterprise, the foundation of the brand establishment, is the foundation of the famous trademark and the well-known trademark.

4. The registered trademark of the enterprise is a necessary condition for entering the market such as Tmall.

5. The registered trademark of the enterprise, as the intangible asset of the enterprise, can be transferred (investment), mortgaged, licensed, created income, and inherited.

The trademark nickname secretly tells you the easiest way to register a trademark, and the trademark transfer network registers the trademark, with more than ten years of reputation and professional services, not only to transfer the trademark but also to register the trademark. Its Zhejiang trademark ****** registered trademark registration is 1100 yuan.

1.The trademark registrant has the exclusive right to use the trademark, which is protected by law and is convenient for consumers to recognize the brand and shop.

2.A registered trademark can be transferred to another person for use, or pledged to realize its value.

3.Trademarks are still a necessary condition for handling quality inspection, health inspection, barcode, etc.

4.Local industrial and commercial bureaus at all levels supervise the quality of products and services through the handling of trademarks.

5.After trademark registration, it is possible to create a brand and occupy the market first, and a trademark is an intangible asset whose value can be evaluated.

6.A registered trademark can protect your trademark from infringement and use by others, which in turn can protect the image of the product.

7.Registered trademarks can be used as the key to carry out the world's first and have a definite world identity, and then constitute a definite world status.

8.After registering a trademark, if the trademark is no longer used in the future, it can be transferred or used as a pawn.

9.A registered trademark can form a common brand image, and it is only necessary to see such a trademark in any locality. It can make consumers think of this product and develop a certain sense of market identity.

10.The registered trademark indicates the unique nature of the goods, and in the country and even the world, only the enterprises that have this trademark can use it, and any other enterprise cannot use it without authorization. To a certain extent, this protects the company's trademark from infringement and protects the value of the brand from theft.

The functions of a registered trademark are: the trademark registrant enjoys the exclusive right to use the trademark, and also has the right to license others to use the trademark for remuneration.

Legal basis] According to the first paragraph of Article 3 of the Trademark Law, a trademark approved and registered by the Trademark Office is a registered trademark, including a commodity trademark, a service trademark, a collective trademark and a certification trademark; The trademark registrant enjoys the exclusive right to use the trademark and is protected by law.

The main thing is the protection of the corporate brand.

Protect the name and image of the company's products or services, help consumers improve their cognition and recognition of the products or services, so as to improve the competitiveness of the company's products or services.