How to write high quality advertorials, how to write classic advertorials

Long-term online access and a certain purchasing power - advertorial dissemination is mainly through the Internet, and the ultimate goal is to achieve sales goals; 2.Have a certain level of education, hate boring and no fun; has a certain aesthetic, hates the rough and ruthless - most of the advertorials are promoted through the story, and the quality of the story directly determines whether the advertorial can be widely disseminated, and every consumer who is willing to spread the advertorial will not like the advertisement of "Hengyuanxiang, Sheep Sheep Sheep"; To sum up, it can be roughly determined that the main audience of advertorials is the post-85s, post-90s, and post-95s. This group generally has a good sense of networking, and gradually has strong purchasing power, and the culture they like has gradually changed from a subculture to a mainstream cultural ...... societyAhem, it's far away.

All in all, once you've identified your audience, it's a basic logic to research what they like. So what do these groups like? Obviously, everyone has their own hobbies and likes things in different fields.

Whatever it is, it's definitely not something simple, crude, or emotionless. But what is certain is that as long as they find it interesting and they approve of you, they will help you share it and go viral.

If you write too many advertorials, you will feel very boring when you write them, and you don't know how to diverge and expand. In fact, there are corresponding routines for writing advertorials, and if you understand the general routines and then create them, you will be much more efficient.

If you want to write a good advertorial, the title can account for one-third of the credit. Therefore, it is necessary to choose the title according to the needs, or it is simple and direct, or it leaves suspense, and the reasonable use of Internet terms can bring good results. Because the overall requirements of the advertorial are not high, it is not complicated in terms of the restriction of the title.

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

To write a classic advertorial, the important thing is to write more, learn more, and go deeper into life, and then you will naturally grasp the tricks and ideas necessary to write an advertorial, and enrich the soft text to provide.

Write classic content.

Remember to adopt it.

Classics are very important Check out the original post

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

Classic advertorials are very important, check out the original post

Write classic content. View the original post

The three elements of advertorials.

1. Advertorials are written for people in need, so it is necessary to let the valuable information useful to users exist in the advertorials.

2. The article uses easy-to-understand language, and basic techniques such as comparison, metaphor, and personification can be appropriately used to make the article look more vivid and increase readability.

3. Attractiveness is a good prescription for writing advertorials, and whether the article is attractive enough to the username determines the success of the advertorial, and is the key factor to achieve the marketing purpose of the advertorial.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Do advertorial promotion to find brocade and push, because it is the desire to consume, the advertorial is read from beginning to end, there is a feeling of upside down, but it seems to see the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

First of all, to know how to write a good advertorial, you must understand what an advertorial is. In fact, this is a relatively hard and broad marketing method, which implants the advertisement into the article not so straightforwardly, so that users can get a detailed understanding of the product or brand you want to promote, and there will be no feeling of "watching an advertisement", which is what we often call an advertorial.

After knowing the definition of an advertorial and its expected effect, you must have a general idea of how to write an advertorial: let the reader have enough understanding of what you are promoting, but also make the reader not feel that this is an advertisement.

This requires the advertorial to think from the perspective of potential users in the process of writing, and what are the prerequisites for thinking from the perspective of potential users? It's that you have to know enough about the product you're advertising. I once read an article about his experience shared by a multi-year marketer who worked for a dental clinic and published advertorials in newspapers to promote the hospital.

In order to write a good advertorial, the author often has to talk to the doctor to have a certain understanding of the hospital's medical methods and medical effects. Of course, it's very difficult to get a person who really understands how a doctor works, and the same is true for authors who promote other products. But he at least needs to understand what kind of effect can be achieved after the **, so as to be able to "prescribe the right medicine" and make users interested through text.

This is a very important experience, because although many people will see the advertorial after it is published, the users who are really interested in this article must be those who have a demand for the product you are promoting. As for how to get these users to generate consumption intentions through your articles, it depends on whether your articles can cut into the user's sore spots. You need to understand the needs of users so that you can use them as a basis to promote the products you are responsible for.

This is also a prerequisite for the success of advertorial marketing.

In addition to understanding the product, taking advantage of the situation is also an important means of advertorial promotion. No matter how good an advertorial is, if there are no clicks, it cannot be converted into revenue. Some marketers think that as long as the content is high-quality enough, there is no need for no one to read it.

This idea could hold up in a time when the Internet was not yet widespread, when information was obtained mainly through magazines and newspapers. People in a city will mostly only buy 2-3 newspapers, which means that the odds of your article being seen are high.

But now is the Internet era, the Internet brings information**, and the overwhelming publicity and promotion on the Internet has led to no such a good environment for you to firmly believe that "as long as the content is good, someone will definitely read it", so the advertorial also needs to take advantage of the situation to get more clicks. Only by making clever use of the current hot spots can you get more clicks for your articles, such as the current World Cup and the Dragon Boat Festival and Father's Day that have just passed.

If you want to write high-quality advertorials, you need to constantly practice writing, and often read high-quality articles, analyze their characteristics, and have time to read books, which is a little helpful for writing.

Hello! This requires continuous learning and practice, and more observation of the current state of life!

If you want to write high-quality advertorials, you must have a certain amount of writing skills.

Usually read more books, let yourself have something to say, and then combine the product features to promote.

This requires long-term and months of training, not quick, but in-depth.

Advertorial,In fact, it is very simple to understand,That is, after reading an article, I can't feel that there is an advertising component,Of course, this kind of soft is not a general soft,It requires good writing skills,Ordinary people can't write it,But no one is perfect,A lot of things are not difficult,Just say whether you can insist on writing,Insist on learning,It's as simple as that,Advertorial promotion is looking for brocade with push,I used to know nothing about writing advertorials,It's not that I know how to write.,It's basically a mess of writing.,Not to mention the promotion of advertorials.,Now it's a lot better., And I also know how to find channels for advertorial promotion, which also needs to have something to do with the guidance of others and my own persistence.

Read more online and read sample essays to find the trick.

The way to write a good advertorial is to first determine what the central idea of the advertorial or the pure person in the article is, and what content he wants to express in the end.

1 .The first thing to do when writing an advertorial is to choose an entry point, that is, how to perfectly embed the product, service or brand information that needs to be promoted into the content of the article. 2 .

Design the structure of the article, grasp the overall direction, control the trend of the article, and choose a strong headline. 3 .Improve the overall text, enrich the content according to the framework, and polish the specific content.

4 .Communicate and improve repeatedly. Of course, if you need a better advertorial, then you can find a public relations company or a reporter to write it, and there are many individuals on the Internet who provide professional advertorial writing services.

The most direct, in terms of language expression, use less subjective opinions to express!

When it comes to advertorial marketing, most people focus on advertorial articles, but if you have published an advertorial, you will know that the same advertorial is published on different advertorial platforms, and the marketing effect achieved is completely different. Among them may be a number.

Ten, hundreds of times the difference. Therefore, to improve the marketing effect of advertorials, articles are very important, and it is even more important to choose the right advertorial publishing platform! So how should you choose a publishing platform when doing advertorial marketing?

1. The promotion goal of soft text is the core and most important goal.

Media Box reminds that before writing an advertorial, the first thing to be clear about is what your advertorial** goal is. Some advertorials should directly convert the readings into purchasing power, so the key point in the advertorial should be the description of the product. Some advertorials are only used to be included in search engines, and in order to improve the ranking of enterprises, the focus of advertorials should be on the rendering of corporate culture and ideas.

Different promotions will make the advertorial have different writing focuses and methods, so it is necessary to clarify the promotion goal of the advertorial before the article is written.

2. The target group for which the soft text is intended.

If you want a user to pay for an advertorial, you must know the user. Before writing an article, give a good description of the user and analyze the target demographic based on age, gender, purchasing power, spending habits, and lifestyle habits. Finally, based on the above analysis, the target group is summarized and the corresponding ** advertorial is selected to output the articles that the target group may be interested in.

3. Pay attention to a few points in the advertorial.

Content: The content of the advertorial should be related to the promotion of the product. Don't be too direct, otherwise readers won't be able to get a sense of substitution, which greatly affects the conversion effect of the advertorial.

On the other hand, it can also cause dissatisfaction among readers. It should use narrative techniques and do some emotional rendering to immerse the reader in the reading.

Product placement: The product should be implanted naturally, and the implantation angle should be chosen, otherwise readers will confuse the focus of your advertorial.

Fourth, multi-platform questions to get the maximum rate.

In order to promote multi-platform, Toutiao, Big Fish and Baijia and other self-leading platforms try their best to do it. Tieba, Wukong Q&A, know, professional platforms such as Zhihu should also be upgraded.

In fact, controlling the marketing effect of advertorials needs to be improved from two perspectives: advertorial quality and advertorial publishing platform, and in many cases, choosing the right advertorial publishing platform is more important than the advertorial itself. And it needs to be reminded that different industries, different natures of advertorials, the choice of advertorial publishing platform is also different.

Moreover, an advertorial often needs to be published on multiple advertorial platforms at the same time to achieve the best marketing effect.

That's all the Media Box has to share with you.