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Anonymous users2024-02-07Pepsi and Master Kong.
In each of their own needs, they also have the ability to fight Coca-Cola in China.
ambition. Master Kong, President Wei Yingzhou.
Participated in the PepsiCo Global Annual Meeting for the first time and won a Greatest Contribution Award. He joked that he hadn't done anything. But for Indra Nooyi, PepsiCo's global chief executive, her reasoning is simple: Master Kong is helping PepsiCo China out of its predicament.
PepsiCo Inc.
The mission has always been to confront Coca-Cola around the world. According to Canadean, a British consultancy, PepsiCo China's growth rate grew in the third quarter of 2012 – the first quarter of the partnership with Master Kong.
For the first time in recent years, it surpassed Coca-Cola by 10 percentage points. It's just a comparative growth rate, but that's a good thing considering PepsiCo's stagnant performance in China.
Master Kong is the second largest beverage producer in China after Coca-Cola, with both having a market share in 2011.
Respectively, Pepsi's share is. In April, Master Kong's public relations spokesman, Chen Gongru, had just returned from a meeting in Shanghai, where Master Kong and PepsiCo discussed what the possibilities were, a year after the two companies formed an alliance.
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Anonymous users2024-02-06Master Kong bought all the bottled beverage factories in PepsiCo Continent.
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Anonymous users2024-02-05"In China, only Master Kong can play with Coca-Cola, and I want to beat Coca-Cola within 5 years. Wei Yingzhou, chairman of Master Kong, once made this bold statement after the third quarter of 2009.
For the company, which is a major shareholder in Japan, "Master Kong", it has coveted Coke, which is the most profitable in the beverage market. At present, Master Kong has accounted for about 50% of the share in the beverage industry, especially in tea drinks, and it is better than the "original leaf" developed by Coca-Cola. However, Master Kong is not satisfied with the current market share, and it is indeed a very difficult problem in the production of carbonated drinks.
As a result, Master Kong borrowed the most perfect marketing method in the business world to "borrow the chicken to lay the egg": the acquisition of PepsiCo's China business. Pepsi's addition may have given him a chance to "beat Coca-Cola".
The strategy of this acquisition is to "unite the secondary enemy and strike at the main one." The successful acquisition will allow Master Kong to participate in the development of carbonated beverages, fruit juices and sports drink drinks, filling the gap in the carbonated beverage market, and is expected to gain a larger share in markets with huge growth space such as juice and sports drinks. What's more, it helps to distance itself from its competitor Coca-Cola.
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Anonymous users2024-02-04Master Kong just bought the non-carbonated drink of "Pepsi", and the company competed.
This [h], which we call the reduced state of hydrogen.
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