What is the main responsibility of an auctioneer? Is it hard to be a bidder?

Workflow.

2.The first price adjustment starts at start-up. (Key tunes: hospital, surgery, **, how much, cost, technology.) Minor: Symptoms, **).

6.Optimize your ideas for the plan you are responsible for, one or two or three plans a day.

11.Write bidding articles, and modify existing bidding articles.

12.Analyze the data report for the day.

It depends on what industry you're in.

If it is a traditional SME station, then you are responsible for the entire management.

No matter what industry you're in, as long as you master the basic elements and operate a few more, you should be fine.

The job responsibility of the bidder is to be responsible for the observation of the company's online advertising, cost statistics, and data analysis in order to achieve the highest input-output ratio.

Bidder's Requirements:

1. Have the ability to analyze and judge, and be able to adjust the delivery strategy in a timely manner according to the market and the company's expansion; The number of medical bidders is the largest, and the technical content and account control requirements are higher, so the following is a brief introduction to the working paradigm of medical bidders:

2. In-depth understanding of the company's marketing strategy and marketing plan, familiar with the company's products, advantages, services, target markets, and competitors; Accurately grasp the direction of promotion.

3. Dare to take responsibility. PPC doesn't have a ready-made delivery method, and it varies from company to company. Operators need to learn and apply in the exploration according to the characteristics of the enterprise itself, and only by constantly trying can they give full play to the flexible advantages of PPC.

The above content reference:

Making a detailed plan for the work at work can achieve twice the result with half the effort, so what are the daily tasks as a bidder? This content is very helpful for novice bidders.

Modify the account budget, increase the money for the promotion of the network (in the case that the account is not stable or there is no set planned budget);

Start the first price adjustment. (Key tunes: industry long-tail words, high-consumption words, high-display words, high-conversion words, minor tunes: low-conversion words);

Well, that's all for the advice, I hope it can help you.

An auction specialist is a staff member who is responsible for promoting the company's products and ranking them on the same page.

Generally: bidders, Google bidders, Sogou bidders, Youdao bidders, etc.

Bidding is mainly for enterprises to spend advertising money to bring customers from the Internet or direct marketing, so the experience requirements of bidders are high;

At the same time, the threshold for entering the industry is higher, no company will hand over hundreds of thousands of advertising fees in January to people who do not have any experience in dismantling, and novices will generally only do the table, price adjustment and the like, if a bidder consumes more than 100w advertising fees, it is a basic entry. The treatment of empty objects will be higher than that of other industries, and at the same time, once the company is hired, it will provide accommodation.

The first aspect: the daily work of bidding

1. Take time to check the opening situation every day to avoid some unnecessary impact on the bidding caused by the failure to open or the opening speed is too slow.

2. Statistical analysis of daily bidding data.

3. The daily price adjustment of the account focuses on the four high keywords, high consumption keywords, high display keywords, high click keywords, and high conversion keywords, and cooperates with each other by formulating a detailed adjustment plan for these four types of keywords. Keep an eye on how well you're ranking for key conversion keywords.

The second aspect: daily data analysis

1. Pay attention to key keywords every day, some keywords with high display, high clicks, high consumption, and ** grid, analyze the top 20-50 keywords in the account every day, and control the relevance of their creativity and landing pages.

3. Analyze the display creativity of key word competitors, add strange words or modify ideas, and overpower the other party in terms of advantages.

4. Always pay attention to industry trends, update, use some good changes, and avoid the impact of some bad changes on the actual effect.

The third aspect: weekly summary analysis

2. Analysis of the entire account, analysis of weekly messages and high-consumption non-message words. Analyze the cost of messages and add these messages to the key monitoring objects next week. Then you can improve your ranking appropriately. High-consumption non-conversational words are slightly controlled.

3. Analyze the account impression, click-through rate, dialogue, appointment, cost and other data compared with last week, and formulate an appropriate plan according to the actual situation, such as if the click-through rate is too low to see if it is a key word, if it is too low, increase the delivery, if the bounce rate is too high, check the landing page, test other landing pages, etc.

2. Try to deny some of your own brand words with competitors to reduce unnecessary evil points, as well as reduce some consumption costs of brand words.

4. Communicate with the customer service staff, expand some words according to the actual needs of users, and add them to the bidding account.

5. Obtain a part of the industry words from the customer service, and add the key words to the account.

The fifth aspect: communication with other personnel

1. Communicate with the parties in a timely manner, provide personnel with some better and easy-to-optimize words to do, and achieve better profitability of the project.

3. Communicate with other project bidders about the project, learn from each other's strengths, and learn from each other.

4. Communicate with the director and supervisor in a timely manner, so that the leader can know the progress of his work.

Look at your question, it's like a pure white, in this case, I'll give you a layman's talk.

First, let's understand how bidding works. For a business, bidding is a form of advertising that uses search engines to get traffic. For example, if you search for the word "education promotion", the institutions that have done bidding ads and purchased this keyword will automatically be displayed on the search results page by matching the corresponding keyword.

The top three of the mobile phone, the top five of the computer, look carefully, with the advertising logo, that is the bidding advertisement, and then quietly you click on an advertisement, you will enter the official website of a training institution, **within**customer service will take the initiative to communicate with you, then if you do have the intention of improving your education, through communication to decide to sign up, then this is the enterprise through the search engine drainage to the final transaction. The approximate process is that netizens search - display ads - netizens click - visit the official website - ** communication - transaction.

Knowing the basic disadvantages of the original stool, it is not difficult to understand what we want to do, which can be roughly divided into 3 modules.

Account Operations. 1- Price adjustment:

Through the above, I learned that if the advertisement wants to have clicks, it must at least be displayed, or the higher the ad ranking, the greater the possibility of being clicked, so how to show it up, or how to rank higher, this is a bidding process, such as the word education promotion, you out of 1 block, I out of 2 block, then I may be ranked first, you are second, but there are too many bidding ads, and each company has tens of thousands of keywords, then the bidder needs to monitor the ranking of keywords every day, And adjust ** in real time, so that these keywords are in a reasonable ranking.

2-Matching: It is also necessary to ensure that the words searched for the network name of the Zao clan certificate are corresponding to the matching words, such as free promotion of academic qualifications, matching to improve academic qualifications, it is unreasonable, we do not provide free academic qualifications, then we need to block these irrelevant words every day.

3- Creative writing.

It can already be displayed through price adjustment advertising, so how to show multiple ads at the same time, how to make netizens click on your ads, not someone else's, which requires us to write a good advertising copy, so that netizens have the desire to click.

Summary: For an old account, the basic operation every day is mainly to adjust the keyword bidding and block irrelevant traffic, which is not difficult, because the number of keywords is huge, but the workload is large. Creative writing requires a little bit of copywriting and an understanding of the industry, including competitors and your own company's strengths.

Others: Data analysis, this will not be explained in detail, it is probably to do data support for our account operations, such as the creative level, it is difficult for you to judge which creative is more attractive to clicks without looking at the data, and other latitudes, such as conversion rate analysis and so on.

Novice bidding, and even old birds will have this feeling, and they feel empty and chatter when they are about to get off work, and they haven't done anything for a day. I don't know what to do all day, what to do, what to encounter.

It's the same with our bidding, going to work, my eyes are skimming, and I don't say no, I don't have the consciousness to no, and I nap!

Of course, another big reason for this nap is that I sleep late at night and play too many games.

Most of this happens because there is no planning, and there is no planning for what should be done in a day.

There are about three categories of this in a day.

First, ensure the implementation of account strategies.

The strategy is nothing more than the advertising position, and different accounts have their own duties, for example, our big accounts should insist on being in one place.

How to ensure the execution of the policy? Check the rankings.

No matter what day you do, you can't jump over this hurdle. Of course, if there is a great god who can ensure the implementation of the strategy, there is no need to check the ranking. Just ensure that the policy is executed normally.

Second, pay attention to daily data.

Today, I also share with our bidders that the core of bidding should be data monitoring. How to say it. In the case of the normal promotion guarantee strategy of the account, as a bidder, we should get a bunch of data, not the result data of appointments or orders.

Why is bidding all about monitoring data? After the account enters the normal promotion phase (excluding new arrivals), the data for each disease promoted has been stabilized. How can we keep our projects running smoothly?

Then what we do every day should be to pay attention to the data, and the daily thing we must do is to look at the daily data. Find and avoid account problems by continuously paying attention to daily data (total account data, account disease data, and detailed data of core diseases).

How to understand the parts of speech of the core diseases?

For example, ** is the core disease. We need to pay attention to the proportion of core part-of-speech dialogues such as ****, hospital, and expense.

Avoid a situation where the account disease data is fine, but the core part-of-speech dialogue is problematic. For example, the overall conversation is fine, but it is all defined dialogue, and the cost of the hospital is below average.

If there is a problem, further data analysis is carried out, and if it is stable then what needs to be done is the third step.

3. Repair and supplement.

Lack of creativity to supplement the creativity, need to expand the word every day, add words every day. Creative drawings and a series of other operations to maintain the account.

In a word, ensure normal policy execution, while monitoring the execution of policies through data, and tinkering at the same time. That's the general plan for the day.

Check the page to see if there are problems such as unopened and wrong links;

Daily data report summary and statistical analysis;

Weekly summary.

The day-to-day bidding routine is:

Review and analysis of the previous day's work.

Budget control during the price adjustment period.

Time period analysis. Geographic analysis.

Chat software analytics.

I am a veteran bird who has been engaged in the bidding industry for five years, bidding, with the development of the Internet, the talent gap is getting bigger and bigger, and as a result, countless people have devoted themselves to the industry to become a bidder. The bidding has been as deep as the sea, and since then it has been a passerby.

Most bidding children's shoes think that the daily work is to adjust the **, or change the creativity to optimize the quality, relaxed and comfortable. I live a good life every day, but I don't know that the position of bidding requires it.

It's quite high. Especially in network marketing, most companies are working around bidding, and the responsibilities and obligations on the shoulders of natural bidders are particularly significant.

If you take it lightly, you may lose a lot of money to your boss. To put it simply, there are two types of bidders, motivated and mixed. Let's take a look at the difference between the two types of people.

Messy bidder.

1. Get the budget every month, and then divide it by the number of days to calculate what the budget is for each day.

3. After adjusting the price, start to do **, sort out yesterday's data, package and hand it over to the supervisor.

The superior has instructed to do whatever he wants, and if he doesn't arrange it, he will be a bidding PPC specialist for other comfortable people.

Motivated bidders.

1. At the end of the month, look at the data of previous years, judge the daily budget, combine the adjustments you want to make this month, and then calculate the monthly budget, and apply for the full budget from the superior.

3. Collect yesterday's data, then make your own analysis, package it and send it to the supervisor.

4. According to the requirements of the supervisor, wait for the opponent to adjust the price after the first adjustment.

5. Open the key words folder and check it every hour or half an hour.

Zhongzao 6. Pay attention to the background of traffic statistics and adjust the ranking of today's large traffic words at any time.

And so on a lot of things that need to be paid attention to, analyzed, and operated, and the key is active awareness.

It can be seen from the comparison above that what robots can do, software can replace, and what smart people do is irreplaceable. Most of the people who do bidding now have to face a lack of budget, and with.

How to make full use of the budget and maximize the effect of the account, this is a problem that must be considered in every bidding, and the superiors will not care about what quality, what is up and down.

time, the superior only looks at two numbers, how much money is spent, and how many people are there. And these two numbers should be good-looking, and the previous requirements must be done.