The connection between clothing and the economy, what is the economic function of clothing

The creative transformation and innovative development of China's excellent traditional culture first lies in the inheritance and development of the cultural spirit. In Chinese history, there are rich and diverse interpretations of clothing culture. The traditional concept of clothing generally emphasizes the inner spirit of people, affirms the meaning of the beauty of clothing, and gives it the connotation of morality and personality.

Behind the tangible clothing is an intangible spiritual power and aesthetic meaning. Therefore, the inheritance of the traditional Chinese clothing and sail blind aesthetics is to inherit the beauty of harmony, the beauty of artistic conception, and the beauty of spirit, rather than the superficial and gorgeous appearance, the state of chasing the new and the different, and not to make it a symbol of material consumption. In addition, "exquisite materials" and "splendid craftsmen" and so on.

It is also the proper meaning of traditional Chinese clothing aesthetics. It is a practice to strengthen cultural self-confidence to fully integrate the aesthetic spirit and life wisdom of Chinese sedan chair friends into the contemporary clothing culture, and to make fashion full of cultural heritage and life connotation.

Clothing design is closely related to people's lives. People need to use the means of design to make the clothing more comfortable and beautiful to wear. Therefore.

With the change in our quality of life. The demand for functionality and utility of clothing is also increasing. In particular, it is reflected in the use of high-tech means to change the physical properties of textile materials to adapt to the physiological and psychological needs of modern people, as well as the needs of adapting to the environment and mainstream art trends.

Clothing utility functionality refers to the variability of the functionality of clothing used by people. Such as the breathability and moisture absorption of underwear. Wind resistance of the coat.

Radiation resistance of astronautical suits. The comfort of the clothing material in contact with the human body, the heat and air exchange between the clothing and the external environment, the hygiene of the clothing, etc.

How to look at the impact of the current economic development environment on the garment industry, internal judgments are different, and there are three general views.

The impact of the financial crisis should not be underestimated. In fact, in the first three quarters of 2008, the impact on the garment industry was reflected in the slowdown in growth, to the fourth quarter of the beginning of **, especially the export province of Guangdong's domestic sales also declined. In this context, there is a view that the development of the garment industry in 2009 will be more difficult, this view that the current difficulties of the industry have not been directly affected by the financial tsunami, mainly affected by the domestic policy environment, in the future the industry will be further impacted by the international financial crisis.

If the perception of overdraft consumption in the United States changes, demand will plummet. In the future, clothing exports will be passive, although the domestic policy will be oriented to expand domestic demand, but the effect of the policy will take a certain amount of time to show and will not be immediate.

The second view is that the apparel industry is different from other industries, and it will not be as affected by the financial crisis as other industries. Nowadays, consumers' perception of clothing has changed a lot, and they do not decide whether to buy new clothes based on the "quantity" of clothes in their wardrobes. People pay more attention to the taste of dressing and the personal image embodied.

If it is only produced to meet the "quantity", then one Vietnam can ensure the clothing needs of people all over the world. Therefore, enterprises should pay more attention to the innovation and development of products to meet individual needs.

The third view is relatively modest, affirming the impact of the financial crisis, but the extent of it is difficult to judge.

At present, the demand for domestic popular products is stable. Garment companies track changes in the situation, establish a rapid response mechanism, and follow up the market with personalized and fashionable clothing. Taking Shanghai as an example, the number of manufacturing clothing companies has decreased, while the number of brand companies has increased, and most of the design companies led by designers are designers.

In the future, the target of clothing products will be more subdivided, so that consumers can understand the age group it represents as soon as they see a brand. Low-batch, multi-variety production methods will be more common.

Costume design is an art form that combines practicality and artistry. With the progress of society and the improvement of living standards, people's demand for clothing is also changing. Consumers are no longer satisfied with the functionality and practicality of clothing, but pursue personalized aesthetic and spiritual needs.

The following is how Bian Xiao looks at the relevant content of the clothing industry for everyone. The last few years have been the toughest for the apparel industry. Slow sales growth, difficulty in obtaining traffic, etc., make it difficult for many clothing companies.

However, there are still many businesses in the apparel industry. In 2016, there was still a problem of capacity escape sequence in the chemical fiber and cotton spinning industries. The integration of the Internet and the textile and garment industry is accelerating, and the transformation and upgrading of enterprises is still in full swing.

With the fierce market competition, the value of international multi-brand will be more obvious. China is the only major economy in the world to achieve positive economic growth, which shows that China's economic development still has a strong endogenous driving force. At present, China is the world's largest textile and garment market, and the market has always been the leader of China's garment market.

With the upgrading of consumption, China's high-end ** market has further increased. By building a multi-brand matrix with international competitiveness, we can better occupy the minds of consumers and create more market space.

In this way, the development of the entire industry can be driven. In the face of the continuous development of the Internet industry, the operation of a brand has gradually changed from channel thinking to traffic thinking. Before purchasing a product, consumers use relevant social media** to learn about the product and make a decision whether to buy it.

Therefore, in the future, the customer acquisition model of clothing brands will gradually shift from offline to online. In this way, we can achieve the fission of customer scale and obtain a steady stream of customer groups. Finally, digital transformation improves management efficiency.

The improvement of management efficiency can not only improve the scale and quality of garment production, but also enhance the recognition of user groups, thereby expanding sales.

Among the five indicators that constitute the competitiveness of the industry, in addition to the international market share and export growth advantage index, the three indicators such as the indicative index, the first competition index and the proportion of exports are weak, indicating that the industry's exports are still in the adjustment period of deceleration and turn. In terms of specific indicators, the international market share of China's textile and apparel industry in 2020 will be one percentage point higher than that in 2019 and one percentage point lower than that in 2018. It continues to rank first, with a share of one percentage point ahead of Vietnam, which is second in the world; Vietnam, Germany, Italy and Turkey ranked second to fifth, with only Italy seeing a slight decline in market share, while the rest of the world saw an increase in market share.

From the year-on-year perspective of exports, although the export decline of China's textile and apparel industry in 2020 is deeper than that in 2019, the decline is slightly narrower than the overall global level of the industry.

I think the future development prospects of this industry are very good, because people have a large demand for clothes in their lives, and they need to change new clothes every season, so the speed of replacement is very fast, and then there are many styles and types of clothes, and the requirements for clothing designers are relatively high.

I feel that this is a special industry, and there must be a special growth in the future, because many people feel that clothes are particularly important in their lives and livelihoods, and dressing up is particularly important, perhaps showing a person's fashion, or advancing a person's temperament.

I think this is a particularly good industry, and there will definitely be a particularly good development in the future, because many people feel that clothes are particularly important in life, clothing is particularly important, can present a person's fashion, can improve a person's temperament.

I think the garment industry is a better industry, because this industry can bring a lot of impetus to the economy, and it can drive the development of the country, and it will also make people's lives richer.

I think the current clothing industry is not easy to do, because most people choose to buy clothes online when they buy clothes, so many people are reluctant to buy in physical stores.

The essence of the garment industry: design clothes according to commonality, slightly repair and dismantle according to trend changes, and bring them to the market at the fastest speed. From design to market (China): 90 180 days.

Features: attractive**, speed and flexibility; Keeping up with the ever-changing fashion trend, we are committed to improving the flexibility of operation, making regrets every day, and meeting market demand as soon as possible; Sarah supplies to the chain once a week, and in the U.S. market, the company uses the front stool airlift**.

"Lang Xianping.

Lang Xianping took a Spanish garment company he recently studied, Sarah Clothing, as a case study, and analyzed that the essence of the garment industry is "leading time". Spain's Sarah Garment Company does not have very obvious advantages in terms of capital, talent, and technology, but within a few years it has become a world-class fashion company on a par with Louis Vuitton and Van Syst. The reason for this is that Sarah has the right strategic thinking – to reduce the lead time as much as possible (i.e., the time it takes for a garment to go from design to sale).

What is Lead Time? It is the process from the design of a piece of clothing to production, sales, and payment collection, if anyone can shorten this lead time as soon as possible, who will win in the field of clothing. In China, the "lead time" of garment companies is 180 days, and Li Ning is no more than that, in the United States, the fastest can be made to 100 days, that is, a piece of clothing, from design to sales, it takes 100 days.

And how did the Spanish company manage to make it up to 12 days?

It turned out that this clothing company adopted a completely different approach from traditional clothing companies, from design to sales, all of which were different. Taking design as an example, many fashion designers in China believe that it must take months or even years to design a style that suits the needs and preferences of Chinese. The practice of Spanish companies is:

According to the best selling clothing style on the market, each set of sales will be immediately fed back to the company headquarters, and the designers of the headquarters will carry out local innovation according to the best-selling clothing on the market, such as adding a pocket, one less button, etc., and the design will be completed, and the ** type will appear on the market after 12 days. In a general sense, a popular style will still be a popular style after 12 days, so that the clothing company can get the maximum profit in a short time.

To this end, the company has built 200 kilometers of underground tunnel conveyor belts between its own high-tech cutting factory and 400 supporting sewing factories, and transported ready-to-wear garments to various parts of the world by plane to speed up logistics. The best selling styles of the day in each store were immediately transmitted to the headquarters, and a team of 200 designers quickly improved them appropriately, designed similar styles in the shortest time, and quickly introduced them to the market. It takes 12 days for Sarah to launch a popular ready-to-wear garment, while it takes about 180 days for a mainland garment company.

Lang Xianping pointed out that the demand for clothing market has evolved from the design masters before 2000 to the current spontaneous demand. There are about 28 of the world's clothing that belong to cutting-edge clothing, and a ** clothing sold one day later will depreciate by 7%, and selling 10 days earlier can save these 7, and at the same time can increase profits by 13. Therefore, it is the foundation of competition in the textile industry to reduce the leading time of clothing to market and bring popular ready-to-wear to the market at the fastest speed.

The essence of the clothing industry: design clothes according to commonality, modify them slightly according to trend changes, and bring them to the market as quickly as possible. From design to market (China): 90 180 days.

Features: attractive**, speed and flexibility; Keeping up with the ever-changing fashion trend, we are committed to improving the flexibility of operation, meeting market demand as soon as possible; Sarah supplies to the chain stores once a week, and in the U.S. market the company does so by air**.

Influential. The apparel industry reached its peak in 2006 The profit margin of the garment industry reached the highest point in 2006, for, in 2007, the decline in profit margin was more obvious in 2008, reached. As of August 2008, the number of enterprises in the garment industry was 14,000, including 3,466 loss-making enterprises, with a loss of 100 million yuan, in 2008, the external business environment of the enterprise deteriorated sharply, the industry loss increased significantly, as of August this year, the loss of the garment industry increased year-on-year.

The first half of 2009 will be the most difficult period for the industry, domestic demand is facing the risk of declining due to the significant decline in China's economic growth in the third quarter, there is also a risk of economic recession caused by the decline in demand for clothing, according to the statistics of the consumer confidence index of wind, in 2008, China's consumer confidence is also declining month by month. Due to China's large population, with the improvement of people's living standards, the domestic demand for clothing will be greatly improved, from 2005 to 2007, China's urban and rural residents on clothing expenditures are showing double-digit growth, domestic clothing retail sales from 2005 also maintained a double-digit growth rate, in 2005 the growth rate of 16% on average, 2008 in the first nine months of the growth rate of 21%. Perhaps the economic crisis will slow down or reduce domestic clothing consumption, but in the long run, the domestic market still has a large space for development, China's clothing enterprises only based on the domestic market, in the domestic brand management after gaining certain experience, can go to the international market.