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It also depends on the size and specific needs of your company. CRM has developed to a very mature level, with detailed market segmentation for different enterprise sizes and different business needs.
If your company is a super-large enterprise, such as the world's top 500, PetroChina, China Telecom and other monopoly giants, I recommend you to use Siebel, after all, this is the originator of CRM. Its advantage is that it is powerful, and the disadvantage is that it is more complicated to implement and use, and it is also very expensive.
If your company is a small and medium-sized enterprise and is more concerned about the ease of use and quality of the product, then I suggest that you give priority to the domestic CRM system.
Here I highly recommend MoonCRM, which is an outstanding representative of domestic CRM, tailor-made for small and medium-sized businesses. Highlighting the customer-centric management concept, strengthening the management of customer information and sales process, and carrying out a strong functional extension of inventory management, financial management, procurement management, etc., a set of software can meet the daily management needs of small and medium-sized enterprises.
The interface design of the system is also very distinctive, which is very easy to use and easy to promote within the enterprise. The system is available in both the first and local versions based on the cloud computing platform, which is convenient for users to choose flexibly.
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The main trend of modern CRM.
At present, the mainstream trend of CRM customer management and dismantling system is to pursue: mobile, lightweight, and comprehensive functions.
Which CRM is better? Nowadays, there are many CRM systems, although they are not the kind of independent customer systems, but they are integrated with the OA system, but the functions of CRM customer management are very complete.
OA Easy Business Management - Customer Management Module).
The CRM customer management system developed by Weilv Tycoon Software belongs to the BS architecture, browser access, one is that the development cost is relatively low, and the other is that as long as there is a network, the service can be accessed through the browser at any time and place, and mobile phones or other mobile devices can be accessed with APP or browser.
OA e-Business Management - Customer Marketing Activity Management).
It can be of great help to the field staff to query customer information at any time, and if it is a visit of the field staff, the attendance management can also be completed through the mobile phone punch card positioning, so that the enterprise leaders can be more convenient to supervise.
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Choose a well-known brand** to reduce risk.
Brand is a precipitation result of the public's long-term and trust in the enterprise. In the selection of CRM, the brand is also applicable. Compared with unbranded CRM vendors, CRM with higher brand awareness has more enterprise customer relationship management solutions, higher technical support, and better implementation service team, etc.
Similarly, their products are more powerful and code-contained, with faster upgrades and iterations, and more guaranteed service levels. For example, Baihui CRM has been successfully developed for 9 years, and has a good reputation in the industry, with 20 million registered users, more than 50,000 enterprise users, and more than 130 solutions for subdivided industries, which can bring customers more personalized and targeted solutions.
To have a high degree of customization.
Even within the same industry, the needs of each business are different. If the selected CRM system cannot be highly flexible and customized, there may be certain obstacles to meet the actual needs of the enterprise. After nearly 10 years of polishing, it is a very mature product, and its powerful flexible customization function can be highly customized according to the actual needs of the enterprise, making the system more suitable for the business of the enterprise and promoting the rapid development of the enterprise.
Cost-effective products are the most suitable.
CRM system selection, of course, should be seen in all aspects, not only look at the function, nor just look at the **. It is necessary to evaluate the cost performance of the vendor based on its service level, technical support level, implementation cycle, etc., which are all issues that should be considered when selecting CRM for enterprises. It also depends on whether the CRM vendor can realize the personalized customization of the enterprise.
Only after combining all aspects can you arrive at the most cost-effective CRM. For example, Baihui CRM can realize personalized customization for enterprises, carry out professional docking according to the differences of enterprises, and create an exclusive software for enterprises to achieve the rapid development of enterprises.
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It is necessary to start from the needs of the enterprise's own development, from the aspects of function, system stability, system follow-up maintenance and development. According to the function introduction of the CRM system, the CRM system has all the functions, and the functions that need to be used are freely selected according to the needs of the enterprises using the system.
On the one hand, you can understand the full functionality of the CRM system, and on the other hand, you can choose the optimal function according to the characteristics of the function. For many developing enterprises, with the continuous growth of enterprises, the greater the performance required by the system, the higher the requirements for the system.
CRM system
In the marketing process, the customer relationship management system can effectively help marketers analyze the existing target customer groups, such as which industry, which occupation, which age level, which region and so on, so as to help marketers carry out accurate market launches.
The salesman effectively shortens the working time by recording the communication content, establishing the schedule, querying the appointment reminder, and quickly browsing the customer data, while the functions of large business reminders, sales funnel analysis, performance indicator statistics, and business stage division can effectively help managers improve the success rate of the entire company and shorten the sales cycle, so as to achieve the maximum benefit of business growth.
The application of the auto-escalation function in customer feedback allows managers to get the first time of overdue customer requests, the solution function enables all employees of the company to immediately submit the most satisfactory answers to customers, and the satisfaction survey function allows the top managers to know the true level of customer service at any time.
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