How much does it cost to produce a corporate video? Is there a standard for charging for product vid

This is a matter of indefiniteness, workload and difficulty of production. So, we need to talk about it.

This should be based on the actual situation, choose Zhuhai Ruixing cultural communication! ***！And**reasonable.

I'm going to shoot a graduation project, if you want to make it, I can do my best to complete it, and use it as my graduation project, provided that you pay part of the cost, and I will guarantee the quality, and let you have a certain promotion rate.

Whether you have a video or not, the charge is different.

Personally made for you, willing to talk about 1649372402

Director, one person, three days, the unit price is 1,500 yuan, a total of 4,500 yuan. Photographer: Two people, three days, the unit price is 1,000 yuan, a total of 6,000 yuan.

Gaffer: one person, two days, the unit price is 1,000 yuan, a total of 2,000 yuan. Editor:

One person, five days, the unit price is 1,500 yuan, a total of 7,500 yuan. Dubbing: One person, five including Datian, the unit price is 200, yuan, a total of 1000 yuan.

Special effects artist: one person, one day, unit price 6,000 yuan. Subtitles:

One person, five days, the unit price is 100 yuan, a total of 500 yuan Equipment fee is slowed down: cameras: two, three days, the unit price is 500 yuan, a total of 3000 yuan.

Lens: two, three days, unit price 500 yuan, a total of 3,000 yuan. Lighting equipment:

Three, two days, the unit price is 500 yuan, a total of 1000 yuan. Rail car: one, two days, the unit price is 500 yuan, a total of 1000 yuan rocker:

One set, two days, the unit price is 500 yuan, a total of 1000 yuan. Aerial camera: one piece, one day, unit price 2500 yuan.

Other expenses: transportation and meals, three days, unit price 1000 yuan, a total of 3000 yuan. The above are only some of the basic costs, different projects, the situation is different, ** will definitely be different, if you need to hire professional actors and voice actors, will add a sum on the basis.

The charging standard for the production of corporate promotional videos is not very strict, according to the different quality of promotional videos, as well as the different levels of production companies. The charging standards for corporate promotional videos are also different. The low one is 8,000 yuan, and the high one is hundreds of thousands, so what's the difference between them all sending the emperor?

Promotional video charging standard.

Basic: 8,000-12,000 yuan;

It is used for company store displays, or anniversaries**. This kind of promotional video is generally only used for a short time, and is designed for a certain event or exhibition, and is not used for a large number of promotions. Therefore, the quality requirements for ** are not high.

General: 1-30,000;

It is suitable for the company's internal display, or bidding and other occasions, generally as a display of the external corporate image, not in the paid advertising space promotion, such as setting up a device at the door of the company, circulating the corporate promotional video, so that the visiting user has a good impression of the enterprise and promotes the achievement of cooperation.

Upgraded: 3-50,000;

Yichang envy model 3-50,000 corporate promotional film is enough for general company promotion and publicity, this kind of ** quality has been relatively high, can be promoted online or field booths.

High-end: 5-100,000.

The external image publicity of large and medium-sized enterprises is generally based on showing the product type and corporate philosophy of the enterprise, service process, etc., and on the basis of the original enterprise, adding a little virtual content to highlight the height of the enterprise.

Film and television level: 200,000 and above;

This one depends on what you need.

Generally, the charging standard for corporate promotional videos is roughly divided into 5 file families, about 30,000, 50,000-60,000, 8-100,000, between 100,000-150,000, and more than 150,000. There are many factors that affect corporate videos, including:

1.Planning of corporate promotional videos. There is a big difference between the cost of some precise, level, and innovative planning and some planning that is just a matter of curtain;

2. Shooting of corporate promotional videos. Depending on the equipment used for filming, the cost will vary greatly.

3. Personnel related to corporate promotional videos. Whether to hire actors, what level of actors, directors, and videographers during the filming of promotional videos is also different.

4. Post-production costs of corporate promotional videos. Post-production of promotional videos: Qingdou is mainly divided into packaging, editing, color comparison, etc.

1. The production of corporate promotional videos is too flexible. Based on my general understanding of the country's top **, from a few thousand yuan to several million yuan;

2. Of course, the above is the broadest theoretical interval. The most common range in the market is from tens of thousands to hundreds of thousands. This was written in 2018, so this ** is adapted to the present, and how the future will be discussed is another matter.

3. Different cities are different, so it is difficult for us to further divide them accurately. But I can use Guangzhou as an example for further analysis.

4. Corporate promotional video is a general statement, in fact, there are various types, some are partial to enterprises, and some are partial to products; Some are more image-oriented, some are introduced; There are partial stories, and each kind of ** interval with partial flow account is different. But I don't think the subject wants to know in detail, so I'll pick the most common one to talk about - that is, the introduction of the enterprise is the mainstay, and the picture is also based on the enterprise office and production car base. Personally, I think:

In the market of Guangzhou, this kind of corporate promotional film, a reasonable budget should be at least about 100,000. Of course, it is possible that you have low requirements for the film, then you can execute it with a lower budget, after all, every business has to do what it can. But if you have a certain pursuit of film, you still choose an advertising agency with a budget of tens of thousands, which is definitely unrealistic.

I want the horses to run fast, and I want the horses not to eat grass", this kind of good thing Li Zhiye is looking for? I've seen a lot of clients who fantasize that they can find "a young, creative studio" for a very low budget, and it's a great idea, but it's really risky. The reason is very simple, if there is such a studio, he will grow up quickly, and accordingly, he will soon be high.

The 100,000 or so I just mentioned is the lower limit, and I think the upper limit is about 200,000, which can meet the needs of most enterprises. Of course, this is just a rough analysis, and it may not be applicable in the face of some special situations, such as your pursuit is very high, you want to shoot a very beautiful picture, you want to have a very delicate lens language, that is really not capped.

The charging standards of each publicity company are different, and it also involves the production of content, if you have ready-made things for them to Heng Tang Synthetic Editing does not need to play much, then it is relatively cheap, basically about 20-100 yuan per second; If there is an outline and the company needs to be creative, then the contract price is generally used, basically between 5,000-30,000 yuan for 5-10 minutes; If the difficulty is increased further, of course, Xinwang will be more expensive.

In 2018, according to the different requirements of the production, it is divided into the following charging standards:

1. Basic: 8000-12000 yuan;

Suitable for company store displays, or anniversaries**. This kind of promotional video is generally only used for a short time, and is not used for a large number of promotions and promotions for a certain event or exhibition. Therefore, the quality requirements for ** are not high.

2. General type: 1-30,000;

It is suitable for the company's internal display, or bidding and other occasions, generally as a display of the external corporate image, not in the paid advertising space promotion, such as setting up a device at the door of the company, circulating the corporate promotional video, so that the visiting user has a good impression of the enterprise and promotes the achievement of cooperation.

3. Upgraded: 3-50,000;

Generally, 3-50,000 corporate promotional videos are enough for general companies to promote and use, and the quality of this kind of ** has been relatively high, and it can be promoted online or on-site booths.

High-end: 5-100,000.

The external image publicity of large and medium-sized enterprises is generally based on showing the product type and corporate philosophy of the enterprise, service process, etc., and on the basis of the original enterprise, adding a little bit of virtual internal opening to highlight the height of the enterprise.

4. Cultural media level: 200,000 and above;

These are all but I learned about them from Bailongma Media and their producer Chen, very professional, and our ** behind them was filmed by them, and the director seems to be their horse director, I forgot what it was called.