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Text: Tease the cat for a while.
Is it a dream for many people to open a cat café and a dog café? But this dream, it's better to do less. Because this business is not as good as imagined.
In fact, the profitability period of cat cafes and dog cafes is particularly short, the audience is also very small, and there are few loyal repeat customers. Therefore, the cat café and dog café are just superficial scenery, but in fact, they are in trouble.
I also have friends who run cat cafes. Her cat café is located in Nanjing, which can be regarded as a good shop, and it has indeed made money. However, she didn't make money from cat cafes and dog cafes, she made money from building catteries.
In fact, she herself is a cattery, but later she wanted to expand her sales channels, so she made cat coffee and dog coffee. For her, it doesn't matter if the cat café and dog café make money or not, because what she wants is the best degree and traffic. As long as the popularity of cat cafes and dog cafes can be maintained, it means that she may have a steady stream of customers who buy cats and dogs.
If you don't do breeding itself, it's really hard to sustain yourself just by making cat coffee and dog coffee. Why? Because the profit of pure cat coffee and dog coffee depends on the sale of food and drink.
Compared with ordinary stores, cat cafes and dog cafes have high operating costs, so the price of food is relatively high, and it is a type that is not cost-effective. Therefore, many people go to cat cafes and dog cafes, that is, to make a novelty, and it is basically difficult to have repeat customers who come to the store for two or three times. In other words, no matter how popular the cat café and dog café seem to be, it is only a one-time deal.
If the location is a little worse and can't attract a steady stream of new customers, then after a period of excitement, the cat café and dog café will start to decline.
In addition, no matter how you say it, cat coffee and dog coffee are also a place to eat. In the case of a particularly large number of animals, food hygiene cannot be guaranteed at all. No matter how much you clean the environment of cat coffee and dog café, it is easy to have peculiar smell or fluttering hair, which greatly affects the mood of diners.
So most people really just want to play with novelty, and it is more likely that they will never go again. Even if I come again, I will change to a new store, because the new store has cats and dogs that have not been petted.
In addition, the operating costs of cat cafes and dog cafes are particularly large, because in addition to hiring people, cats and dogs also need to be hired. The cost of eating, drinking, and lazing for these animal clerks can be said to be very high. In general, you really have to be cautious when opening a cat café and a dog café, otherwise it will be a loss-making business.
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Because to take care of everything. There are a lot of things to do when you open a cat café and a dog café to feed them and clean up the garbage.
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Because cats and dogs are not dead things, they all have life, so people need to take care of them, daily shoveling, bathing can kill most people with headaches.
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Feeding, hygiene issues. Pets need more delicate care and feeding, and they need to live in a safe and hygienic environment.
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A cat café is also known as a cat café, a café that focuses on cats. In a cat café, the cat is the subject. It doesn't matter to them whether they have money or not, they have power, all people are equal.
Here, drinking coffee is secondary, and the main thing is that playing with cats relieves stress and loneliness.
The cat café is mostly visited by young Japanese office workers, who usually come here after work or on weekends to have a coffee and have fun with the cats. In fact, drinking coffee is secondary, and the main thing is that playing with cats can relieve stress and loneliness.
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Thanks for the invite. Due to the strong power of the "cat economy", cat-related industries have developed rapidly in China in recent years, and cat-themed cafes with ** cute cats as the selling point are no exception.
Because they see the prospect of cat cafes, more and more entrepreneurs want to run a cat cafe, is it really reliable? And how to do it?
First of all, cat cafes have their existence. Not everyone has the conditions to have safe close contact with cats, and cat cafes give many people who are not qualified to have cats, or have never had cats but want to try to raise cats, a chance to contact cats and themselves.
It can also give them a more intuitive understanding of what kind of creature a cat is and whether they are really suitable for raising cats.
Secondly, the business model of cat coffee is not a single fixed but diversified, the prospects of cat coffee can be many, in addition to providing a place for people and cats to get along and relax, it can also become a place for the dissemination of knowledge such as cat friend exchanges, cat behavior, medical treatment, and maintenance. In many places, cat cafes have even made public welfare properties.
For business, the following suggestions hope to help you who are interested in running a cat café:
1. Positioning: First of all, the positioning of the store, do you plan to focus on catering or cattery? Some people like to use the cattery as a supplement to coffee, and some people use coffee as the main thing, and also provide light meals and fast food, which depends on the direction of personal business.
The second is the target group, the high-end market is highly profitable and slightly difficult to develop, the low-end market is trivial and chaotic but quick to achieve results, it is generally recommended to locate in middle-class families and college students, with spending power and easy to communicate.
2. Profit ratio3. Site selection: It is very important to choose the location of the cat café, which can be selected around the university or around the commercial block with a large amount, and the area will be better at about 200 square meters.
The advantage of university resources is that there is a fresh blood injection every year, and there are many cats in the first and second years, and after the third year, they will consume breeds of cats after renting a house, and the disadvantage is that they will be very deserted during the summer and winter vacations every year.
4. CatsThe charm of the cat café comes from two aspects: the beautiful proprietress and the clingy cat, the cat must be clingy and safe enough, but there is no need to worry about shoe covers and hand sanitization, which is from the perspective of professional breeding.
People go in and sit for 2-3 hours, all kinds of breathing, talking, and even direct contact with cats, what can simple disinfection do? Breed cats will be better, at least a few of that breed, such as ragdolls, ocelots, Siamese, gold and silver gradients, etc.
5. Drinks: The coffee should be delicious, the dessert should be delicious enough, the environment should be clean, the ventilation should be good, the Wi-Fi should be fast enough, and the hostess should be beautiful. Coffee should be made publicly, and milk tea juice and the like are best made in the operation room.
Running a cat café has become a fashion and is gradually shifting from first-tier cities to second- and third-tier cities, so is there a cat café near your city? If not, you can really give it a try if you have the conditions to operate!
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The business philosophy is to better attract cat lovers to consume, so that consumers can enjoy the company of cats while drinking coffee drinks, cats can enjoy the spiritual charge and relaxation, and the experience of value-added nature can also be improved, small animals can also bring pure spiritual purification to humans to a certain extent, highlighting that the experience of the product sometimes comes not only from the product itself, but also from the product with what to match.
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I think cats are still not suitable for working in cat cafes, after all, many cats are more timid, and there may be stress reactions when they go to cat cafes, after all, the business philosophy of cat cafes is to serve people, and there will definitely be many guests who want to touch cats, so although some people will send cats to work in cat cafes, I think it is still not necessary, and there is no shortage of money at home.
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First of all, there must be natural and intimate service quality; Reasonable promotion, drainage and maintenance of customer groups; Create a unique style that is more relevant to the way young people think.
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Cat café is actually an abbreviation for cat café, which refers to a themed café where a large number of cats are kept in the store for customers to pet their cats while they are resting. The café is characterized by cats, cats in the café are almost not caged, cats are free to move around the store, and guests can choose cats to interact with at will.
It should be noted that the cat café has a large amount, which poses a threat to the health of cats by carrying germs, and it needs to be disinfected when entering. And the cat itself is more timid, in the case of many people are not suitable for the stress reaction, if the cat shows evasion, reluctant action, at this time do not forcibly hold or touch the cat, which may aggravate the cat's stress, resulting in cystitis and other diseases in the cat, should let it stay in the corner for a while, slowly adapt.
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Because people prefer to pet cats compared to dogs, cats are more likely to arouse people's liking, so there will be a lot of cat cafes.
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Because people's subconscious impression of dogs is to bite, and they also think that dogs are not cute, most dogs are all large animals, so there is no dog café.
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Because dogs are relatively aggressive and difficult to control, it is easy to hurt people, and at the same time, dogs are also difficult to deal with, and the amount of food eaten by dogs is relatively large, which is difficult to feed.
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Because there are many people who like cats nowadays, and cats are very cute, we have opened a store like this to collect all kinds of cats for people to play.
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What is Cat Cafe? Provide a space for people who like cats to tease and play with cats, and it is also convenient for those who do not let cats have a new mode of playing with cats. In general, there are two modes:
One is combined with a café.
These cat cafes are relatively high-end, generally in the more commercial area of the second-level store, the decoration is not bad, and there are some cute kittens inside. Guests entering the cat café will be charged an entrance fee, which can also be deducted by purchasing a certain amount of coffee. The store provides people with tools and toys for teasing cats.
The second is a cat café combined with pet hospitals and pet stores.
It is common to rent some houses with some toys to amuse cats. Services such as surrogacy are also available.
Cat cafes should be an upgrade of the pet industry. Cats are very intelligent animals, as long as they are properly trained, they can defecate and urinate in prescribed places, they are not too dirty, and they are relatively easy to raise.
Cute cats do give people a kind of comfort in their hearts, especially those who love pets, especially like to come to this kind of cat café.
Generally, the investment in opening a cat café is not very large, and the main investment is the rent and decoration cost of the house. The actual cost of cat consumption is not very large, a cat is generally three hundred yuan a month, and the ** of raising a group of cats is lower, and the cat reproduction rate is very fast, and the director of the cat café is still the ** new production kitten.
Generally, the main income of cat cafes is the entrance fee, and in fact, it can also derive a large industry, such as coffee, beverages, food, cat care and other services, and the benefits are still considerable.
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In today's era, with increasing incomes, aging, and the number of singles, the pet industry is undergoing earth-shaking changes. For cat lovers who lack the ability to raise cats, "cloud cats" can no longer meet their needs, which makes various immersive cat cafes popular with young men and women.
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What is Cat Cafe? The name of a type of coffee is cat coffee.
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Cat café is actually a popular theme type of café in recent years, its theme is mainly cats, simply understood as a café with cats. At the beginning of the existence of cat cafes, it was a novel way of running a café. But with the addition of more and more businesses, cats seem to have become a gimmick and a money-making tool, and the original "human-cat love" model pursued by cat cafes seems to have changed its taste.
For cats, it has become a disguised abuse, and it has also become a blind spot for catering hygiene. Let's talk about the specific reasons here, cat cafes first appeared in Taiwan, and then spread to Japan, causing a wave of cat cafes, and then began to slowly become popular in the mainland, and more and more cat cafes came into being on the market. <>
In fact, at first glance, this kind of business seems to be very good, but there are many problems in it. First of all, for cats, the cats living in the cat café need to come into contact with a variety of guests every day, and most of the guests do not do any disinfection to contact these cats, and the germs carried may cause the cat to get sick. In addition, the general cat café will provide some canned food for the guests to feed, which leads to the cat's irregular diet and nutritional deficiencies.
In addition, some cat cafes are open for more than 12 hours, and cats are actually very light sleeping animals, and the harassment of customers does not have enough sleep at all. Even some people's pet behavior is more violent, which is also a huge harm to cats. And the bigger thing is actually mental damage, because living in such an environment for a long time, you need to cater to these guests every day, being hugged and touched, and in the long run, these cats will lose their wildness and spirituality.
In fact, when we see some cats in the cat café, we can find that many cats are lazy and have no lively side at all, they are like domesticated animals, and they have lost a lot of nature. <>
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The existence of a cat café can help people relax their minds, it can also relieve their nervousness, and it can also allow people who like cats to come here to relax, so the existence of a cat café is an existence that can help society.
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