Why did China s first mobile game with a monthly income of more than 100 million yuan decline so muc

"Cool Running Every Day" has indeed declined, and now there are basically no people playing with it.

"Cool Running Every Day" was launched in 2013, and immediately occupied the first place in the major game stores, at that time, the first sentence of many students was "How many points do you run every day" At that time, the future of Cool Running every day was bright, but with the update of the game version, "Cool Running Every Day" began to become more and more kryptonite, which led to the dissatisfaction of many civilian players and micro-krypton players, and Tianmei didn't care about this matter at all, resulting in a decrease in the number of players running every day.

Since 2015, Cool Running has started to go downhill, many people have begun to quit swimming, and there are fewer and fewer people playing this game aroundoneOn the one hand, there are new games developed that can replace the daily cool run, and on the other hand, we civilian players can no longer keep up with the rhythm of the daily cool run updateFrom that time on, Tianmei was like cutting leeks, crazy through various game characters, mounts to attract money, "Cool Running Every Day" began to have a flood of bad reviews, civilian micro krypton players retreated, and local tyrant players began to can't stand such a toss, and began to gradually retreat.

In 2016, "Cool Running Every Day" was completely cool,There is no new user introduction,Old users have all withdrawn from the game one by one,And a new game developed by TiMi at that time entered the market,And after the internal test in 2015,In 2016, the new game has attracted a lot of students to play,With the development and growth of the new game,TiMi has no longer care about "Cool Running Every Day", and this game that accompanied childhood has disappeared.

"Cool Running Every Day" began in 2013 and ended in 2016, and the memories of a generation's childhood have finally come to an end.

The reason why mobile games, which were once so good, are now declining is mainly because many game companies now see the future development prospects of mobile games, resulting in too much competition in mobile games, and the emergence of popular mobile games in an endless stream, which in turn leads to the diversion of "Cool Running Every Day", leading to decline.

If mobile games want to be long-lasting, they must continue to innovate. Because there is no new game page and no new ideas for Cool Run every day, everyone will get tired of playing after playing for a long time.

The main reason is due to the aging of the operating model of Cool Run every day, coupled with the emergence of Honor of Kings games in the later period, which has led to a gradual decrease in users and a decline

It's normal, knowing that this game doesn't last long, and there are better games to replace it, so it's normal to be abandoned. Trying to let players spend money is the last to make a profit, people don't want a lot of people to charge some money, as long as one person rushes a lot of money, just continue to play, if you can't play, you can go, anyway, I'm back now, I want to continue to play, of course I won't rush a lot of money, just micro-krypton.

Because as time went by, a lot of interesting games appeared, so many players left, and it gradually declined.

Cool running is not krypton gold no way, there is no way to run with good technology, you have to rely on a variety of pet mounts or something, on the other hand, the later king, out of so many **, but in essence, it still depends on technology.

Can krypton be considered a cause of decline? What about the king? Why don't you say it like this? It's not because of the monotony of the mode, cool running used to be very popular, but now it is the king, it is estimated that the king will not be popular for a period of time in the future.

Cool running every day has become a weekly recharge, and now diamond farts are useless! One word, too greedy.

Lose every day, who still plays, no one has practiced skills for a long time.

First, there are too many new tours, and the back waves push the front waves.

Because every day cool running belongs to a game like Temple Run 2, Subway Surfers that kind of single-player game, and now Tencent has launched the Glory of Kings, League of Legends, Chicken, and other similar multiplayer team games, players like to find friends to play together, only playing together will be more fun, and every day Cool Running is a single-player game, everything is the same, and you get tired of running and running.

Second, it's too kryptonite.

Krypton is the main reason why no one plays every day, from the 3rd anniversary of the fireworks to the colorful stone, and then to the suspension chariot full RMB purchase to the mystery shop colorful stone probability** and then to the contract and then to the fashion, none of them are not accompanied by money, from the previous 30 to 68,128 and 168, and then to the fashion 500 yuan, compared with the past, it is really the difference between heaven and earth, it can only be said that the game is becoming more and more money-burning, you will be beaten by the kryptonite boss if you don't charge the money, especially to win points and multi-person battles, You rely on the equipment of civilians to compare with the equipment of the local tyrant must be far incomparable, and the probability of the gift package ** is also very low, very few players can draw new products, and the equipment is updated quickly, which leads to the gradual increase in the number of players who quit the game, completely ruining the fun of childhood.

Third, there are too many plug-ins.

In recent years, the daily cool running plug-in has also appeared frequently, no matter how much money you charge, it still can't withstand the power of the plug-in, and the plug-in completely destroys the balance of the game.

Because the daily cool run began to be profitable, if the player didn't kryptonite, he couldn't outrun others at all, and no matter how good the technology was, it would be useless, so naturally a large number of people would not play this game. And there are many other interesting games, such as Honor of Kings, Peace Elite, etc., and no one plays Cool Run every day.

Substitution for new games. Because with the development of technology, more and more parkour games are no longer played, replaced by new games, popular games, and no game can be popular for a long time.

The game industry itself is a fast-changing industry, and ** games will appear every once in a while, and ** games will be more attractive after the research and development of development and designers.

When it comes to "Tianmei game", the most popular mobile game is now the MOBA mobile game "Glory of Kings", up to 80, down to 8 years old, all know this game more or less, according to statistics, its daily active users are as many as 100 million, it can be said that the banner of the studio is known all over the world.

However, the first game that made Tianmei Studio well-known,It's not the glory of kings,It's a cool running mobile game that almost no one cares about now"Cool running every day",Mention this game,It should evoke many people's memories,As a post-00,When I was in junior high school,This game was once popular.,It's a must-have game for almost every student party.。

The original cool running is only more than 60MB in size, and it can be driven by mobile phones in general, and it has become a casual game for many people. After that, this game has undergone many updates, large and small, from the original classic, speed mode, followed by the addition of attack, dazzling, adventure mode, etc., the diversification of gameplay, the changeability of the mode also makes this game have to develop with battery life.

The most valuable thing in this game is the diamond inside, which can be used to buy characters, mounts, etc., to help you get higher scores and satisfy vanity.

At that time, a variety of Lori, a dream horse can almost dominate the field, often envy the lucky friends, draw some great prizes, and I want to cry when I think about it now.

But,Recently re-a** this game,The whole interface is completely different from before.,It's a bit dazzling.,And,I found,Now every day Cool Running is too fancy to money.,Maybe it's to take care of the development cost.,Now the Krypton Party doesn't need technology in the game.,As long as the money is enough.,High scores are not a dream.,It's easy to run tens of millions of points.,This was unimaginable before.。 The return gift package is very tempting, and it makes people feel a little want to return, but when I saw the surprising score of the Krypton gold party in it and looked at my balance, I still forgot it.

To sum up,A night's cool running,It's a casual game.,Now it's an aristocratic casual game.,Ordinary people don't have krypton gold.,It's almost difficult to win in it.,Ran a multi-person battle.,Was a group of characters I can't name.,Hit an unfinished one.。 It's too hard for me.

However, as a brain-dead fan player who used to run cold, I still feel a little uncomfortable when I think back to my full leaderboard at the beginning, and the very lonely leaderboard now.

TiMi Studio's "Cool Running Every Day" can be said to be the memory of a generation, but now it is in such an unbearable situation, it can't help but make people feel a little uncomfortable with the sense of age of a game, which can make this game come alive, I don't know what it was when you were playing games in your era?

No one cares about it anymore. Now the daily cool running has completely lost the fun of childhood, 168 eliminate a character mount, 68 awaken a character mount to eliminate a treasure, 30 eliminate a elf, 128 eliminate a contract, the update is too fast, weekly activities have to be charged, everything is accompanied by money, and now there are many plug-ins, even if you have money and then the top match, you still can't beat the power of plug-ins, so now there are more and more people who quit the game, and many old players are angry to quit the game.

Now the game has become a money recharge game, and if you want to get the characters or mounts inside, you have to top up the money. So as a result, there are basically not many people playing it now, and it is estimated that it will not be long before this game should go out of business.

Now there are very few players playing every day, and those who insist on playing are some old players, and sometimes they can't match a person for half a day, and the game is not playable anymore.

Cool Running is already an outdated game, and few people continue to play it today. Because mobile games are becoming more and more diversified, everyone also prefers games like Honor of Kings.

It's been three years since I ran cool, and I never thought about it, unloading and retiring. Even if it is not kryptonite.

The reason for the decline of Cool Running every day is that the game content is single, and players repeat the same game content every time and lose interest. Secondly, Cool Running every day is too kryptonite, and the gap in game experience is too big.

This game was not a kryptonite game at the beginning, but with the increase of players, it became more and more inclined to make money, and many characters and activities were aimed at kryptonite players, and zero krypton players could not win kryptonite players without krypton, in this case, more and more zero krypton players gradually retreated, even if there were many modes to recover some of the lost players, but still could not stop the result of decline.

After the popularity of the daily cool running, the plan embarked on a heavy kryptonite operation mode, which dissuaded most civilian players, and at the same time, the kryptonite level of kryptonite players was not proportional to the game experience they gained through krypton, which in turn dissuaded a lot of kryptonite players, which is the reason for their decline.

For me, the reason why I insist on playing cool running is because of the word feelings! I believe that many people should not be unfamiliar with the game of Cool Running, but different people play Cool Running also have different reasons, generally speaking, people who play Cool Running can be divided into four categoriesThey are the main multiplayer player, the main player who scores points, the main player who plays distance, and the player who just plays casually!

The main multiplayer should make up 35% of the multiplayer gamers. If the multiplayer mode is charged, it will keep the top matches at an average monthly spend of around 150 RMB, which is not too expensive. However, it's hard to win in multiplayer unless you reach the level of the high master, that is,Your level has to be between 105 and 110.

The number of players who score the main game should be around 35%, and the average monthly score device cost should be around 500, which is a bit expensive for the relative cost, but you should know that even top-level matches are hard to win, not to mention that there are a lot of single-player skills these days. The third type of players, players who like to play distance, this type of player should be around 10%, and long-range games cost almost no money, which is also the original intention and essence of Cool Run games. Unfortunately,Since the advent of Thor, this model has largely been abandoned because it takes too much time.

The time before 100,000 distances was boring and very brainless, and playing for an hour was just a warm-up. Who can stand it? The fourth group of players, who play games without a major game mode, is only about 20%!

These casual players log in every day to get something and nothing else! All in all, many people can't beat other people even if they charge money, and the single-player mode can't beat other masters even if they charge a fee, this distance is too time-consuming, why do you insist? I think there are often different answers for different players!

Because I've recharged my money, I don't want to give up the game of Cool Running Every Day.