A typical representative of Lu Shang, a basic overview of Lu Shang

Lu merchants, who rose early in Chinese history, quarreled with Hui merchants, Jin merchants, Zhejiang merchants, and Cantonese merchants, and were recognized as China's five famous merchant gangs. Lu Shang is the elite group of merchants in Shandong, some people call the Shandong Shang Gang, which began in the Shang and Zhou dynasties, formed in the Spring and Autumn Period and the Warring States Period, matured in the absence of Han in the two companions, and developed and improved in different historical stages thereafter. "Lushang" is the general name of a businessman from Shandong who is engaged in commercial marketing activities.

From the geographical point of view of marketing, it can be divided into two parts: the merchants of the province within the jurisdiction of Shandong Province and the businessmen of Shandong nationality outside the province. Therefore, the name "Lu Shang" has three connotations.

It is not only the title of a group of practitioners, but also a regional concept, and it is also a name with unique commercial characteristics compared with merchants in other provinces. As a regional culture with a long history, the unique Lushang culture created by Lushang is an important part of ancient Chinese commercial culture and has made outstanding contributions to the formation of ancient Chinese commercial culture.

"Lushang" is the general name of a businessman from Shandong who is engaged in commercial marketing activities. From the geographical point of view of marketing, it can be divided into two parts: the businessmen of the province within the jurisdiction of Shandong Province and the businessmen of Shandong origin who dig auspicious outside the province.

Therefore, the name "Lu Shang" has three connotations. It is not only the title of a group of practitioners, but also a regional concept, and it is also a name with unique commercial characteristics compared with the merchants of other provinces.

Lushang is a valuable human resource of Shandong's economy and society, along with the concept of "Lushang judging silver fighting" quickly called the whole country, Lushang has become a model for Chinese people to interpret Shandong's economy, Shandong speed, Shandong spirit, and become a new business card of Shandong, the significance of the rise of Lushang has surpassed its economic field, and has become a major event in the process of social civilization in Shandong. Lu Shang is an elite group of merchants in Shandong, and there is a relatively consistent view in the academic circles when discussing "Lu Shang": Lu Shang began in the Shang and Zhou dynasties, formed in the Spring and Autumn Period and the Warring States Period, matured in the Han Dynasty, and developed and improved in different historical stages thereafter.

This statement generally outlines the growth of Shandong merchants and summarizes the development characteristics of Shandong merchants in different periods.

As a regional culture with a long history, the unique Lushang culture created by Lushang is an important part of ancient Chinese commercial culture and has made outstanding contributions to the formation of ancient Chinese commercial culture.

From the perspective of the system, the Shandong businessmen in the northernmost section are very thick and have the characteristics of state-owned enterprises.

Tao Zhu Gong to Tao (now Taoshan, Feicheng, Shandong, or Dingtao, Shandong), in this "world" (Tao land east of Qi, Lu; Qin and Zheng to the west; Beitong Jin, Yan; South Chu, Yue) is the best place to do business.

Tao Zhugong Fan Li not only foresaw the changing trend of "the high is cheap, and the low is expensive" in the market, so that he is in a favorable position, but also foresaw"In the middle of the world, the princes are connected in all directions, and the goods are traded"Dingtao is a good place to do business. Therefore, it has achieved the economic benefits of "three to thousands of gold in 19 years".