Why can t high quality commercials be made in China?

The cost of advertising is very high, and most domestic advertising films will not pursue quality, so they will not be of high quality.

Now is the stage of development, China's economy is in a stage of vigorous development, for the development of the advertising industry, the future will be more and more bright.

Now many domestic products have not yet reached the realm of selling feelings, so why do we have to invest so much to shoot an advertisement with a story and texture, it is better to make people remember, a simple advertisement has an effect.

Because of the spokesperson, or the lack of a European and American style, advertising is a kind of audio-visual dual art, a successful TV commercial,

Because of the most fundamental reason, the content of the advertising film is attractive, the first TV commercial broadcast by Shanghai TV on January 28, 1979 opened the prelude to the development history of TV advertising in China.

Commercials are developing at a very fast pace and have amazing potential. On January 28, 1979, the first TV advertisement broadcast by Shanghai TV opened the prelude to the development history of TV advertising in China.

At the same time, the application of advertising production has also expanded from professional advertising production to video games, multi-**, Internet, home entertainment and other broader fields.

In essence, Chinese have lost their imagination because of exam-oriented education.

Therefore, China not only can't make high-quality plot advertisements, but also can't make good movies, good animations, and can't write good **.

The commercial film is a kind of audio-visual double art, a successful TV commercial.

Many advertising agencies and creative agencies in China can actually make those amazing ideas. But creativity is a dance with shackles, and its feasibility should be fully considered.

First of all, there is the issue of audience: due to the lack of market research and market segmentation, most of the current advertising in China is aimed at all users of advertising publishing**. Especially TV commercials.

In this case, it is important to take into account the level of understanding and effective memorization of the advertisement by the entire audience. If the ad is too obscure, it is likely to be popular. From this point of view, you must admit that celebrity endorsement advertising, if done well, is more likely to make ordinary consumers form a good impression and effective memory than ordinary product advertising.

The second is the problem of advertisers: many existing business owners do not have a deep understanding of marketing, and their impression of advertising is still at the level of the 80s. The one-size-fits-all system also prevents a lot of creativity from coming to fruition.

But nowadays, many print ads, outdoor advertisements and flash advertisements that interact with consumers have gradually reflected a lot of good ideas. Especially in some professional magazines, such as clothing and fashion. Because these advertisements stay for a long time, readers can have a longer time to taste and think, and at the same time, the audience of these magazines usually has a good level of education and understanding, and the source sales can fully appreciate the creativity of the advertisement.

Why make a promotional video

In recent years, the entry of many new enterprises from all walks of life has made the originally extremely competitive market more crowded, and the few and limited resources have been divided in many ways, making many enterprises fail miserably or even regret leaving the market in the ruthless competition.

It is precisely this lack of crisis awareness in many companies that leads to catastrophe. Of course, it doesn't mean that a company can stand forever through a promotional video, but it is definitely a major factor to ensure that the company can develop effectively.

Maybe you have the strength, maybe you are several times bigger than your peers, but you have to be clear that only you know this.

Why make a promotional video

For an enterprise, the promotional video is equivalent to a person's face, whether it is in the exhibition, investment, terminal store, bidding meeting, I believe that any enterprise will not be shameless. Therefore, shooting a corporate promotional video is already a necessity in today's society, and no one will say that they are shameless, let alone an enterprise.

What are the benefits of a promo video?

While establishing a good image for enterprises in people's hearts, promotional videos can also output a large amount of information, rapidly expand under the leading communication of the information technology era, and spend the least effort to do the most extensive publicity.

At the same time, at the moment when homogenization is quite serious, it can not only highlight the strength of its own enterprises, let customers buy with peace of mind, but also show its own product characteristics, and highlight the differentiation can effectively make your own enterprises and products have more advantages in market competition.

What should I pay attention to before making a corporate promotional video?

Before making a corporate promotional video, you must first be clear about the current industry environment and the trend changes of the entire industry in the future. At the same time, you need to determine your own development direction and know your core selling point.

Maybe you want to express that there are many selling points you want to show, but the time of a promotional video is limited, and too many selling points for too long are not only difficult to absorb, but also make people feel irritated.

The second thing to note is that the creative promotional videos in the past are not necessarily suitable for use now, the creativity of the promotional videos is constantly changing with the times, and the old ideas directly affect people's desires.

How to tell if an advertising planning company is good or not?

What kind of person would be suitable for this profession? It can be said that people who do this line of work are responsive, sophisticated, bold in their ideas, and careful in their work. If an advertising planning company seems rigid and featureless, one by one, how good do you think they can make?

What are the recommendations of good advertising planning companies?

As mentioned above, a vibrant business must have a group of energetic employees. We are a creative company focusing on value visual manufacturing, always adhere to the two-way excellent operation concept of creativity and execution, integrate cutting-edge multi-cutting-edge means, and create a full-value chain business system with film and television advertising production as the core, TV columns, three-dimensional animation production and exhibition display, and brand planning as the focus, combined with multi-quality production and design visualization, and has provided high-quality visual communication services for many well-known brands (products). The new ** platform created by it has tens of thousands of high-end audiences.

Weijia's advertisement, which is in the form of Chinese painting, is rich in Chinese elements, and this is one of the best advertisements in China.

In 13 years, Shanghai advertising launched an environmental public welfare advertisement, a person pointed a gun at an animal, and the following is to look back and see his brother.

The advertisement designed by Belle makes children become good babies and no longer gangsters, which is particularly creative but has not been circulated.

In 2009, he designed a public service advertisement for the China Environmental Protection Association, and the ink painting of clothes revealed environmental pollution, which was particularly creative.

Colgate's advertisement, the advertising slogan is that Colgate has no tooth decay, but it is quite deeply rooted in the hearts of the people, and I can still think of it now.

I remember that I often saw the big eyes of the Hope Project, and I was more impressed when I used to see them, but now everyone has grown up.

When I was a child, I watched You Haoran, the actor of Xiaoyu among the children in the family, holding an advertisement with foot washing water, which made me feel very deeply.

During the New Year, I don't accept gifts, only brain platinum, and every day I see an old grandmother and an old grandfather changing clothes and dancing.

The advertisement of Megajing made people aware of the dangers of tooth decay, and that advertisement was quite good and creative.

Dove chocolate advertisements, are some simple and fresh little love stories, it should be okay, I prefer Yang Ying and Li Yifeng's one.

High-quality advertising is the first time to let the audience know what product your advertisement is for, rather than focusing on what connotation, culture, and special effects. No matter what method you use, whether it is exaggerated, whether it is literary or straightforward, as long as the audience can easily see what Bi Cong products your advertisement is selling. For example, there is a vacuum cleaner advertisement that is a suspenseful supernatural style, a woman's screams and cries come out of a certain building and a room every night, and the male protagonist can't help but go up to see, a woman sticks to the ceiling and cries, moving back and forth from time to time, the camera is lifted up, it turns out that the grandmother upstairs is using a vacuum cleaner to suck the dust on the ground, and then the audience knows that it is a vacuum cleaner advertisement.

For example, Jay Chou filmed a Yoremi advertisement, "What am I yours?" "You're my Youle! "So I'm milk tea!

So I can hold you in the palm of my hand. In just four sentences, it is romantic, and it can reflect the characteristics of the product, and the audience can know that this is an advertisement for Yoremi in just ten seconds, and Yoremi is milk tea. In my house, the catchy advertising words grandma came casually, and invisibly wrote down the advertisement, and my mother sometimes couldn't understand what was being sold in various small and fresh advertisements.

At the beginning, the producer-oriented, then the advertiser-oriented, and then the consumer-oriented. Considering the reform and opening up in the 80s, China was the initial market. In fact, there were not many competitors at that time, but there would be more people who bought them.

It doesn't take that much effort to sell something. So you can say whatever you want. In my opinion, "After the End" is one of the best car commercials in China.

The audience of the product determines the artistry of the advertisement. 'A diamond lasts forever, a diamond lasts forever';"This year's festival will not receive gifts, only brain platinum will be accepted for gifts";Young people are more romantic, and people value the added value of gifts.