How competitive is Forevermark jewellery brands in China?

In 2008, she introduced Forevermark, the world's first diamond brand owned by De Beers Group, to Chinese mainland. Directly participate in the long-term strategy formulation of the Forevermark brand to ensure the coordination of the brand's operations. Prior to joining Forevermark, he worked at the Boston Consulting Group, where he provided professional corporate management services to luxury and consumer goods brands looking to enter the mainland market.

He served as Vice President of Marketing at LVMH's Asia Pacific headquarters in Hong Kong, serving more than 80 retail stores in 14 countries.

China is a potential market for any brand. According to relevant data, the global diamond market share was 8% in 2012, 8% in 2016, and 20% if you add Greater China. At the same time, the share of the United States and Japan will also fall.

Although India will grow, it will do so at a relatively slow pace, and the real growth potential for the diamond industry comes from China. Such data gives brands the opportunity to grow quickly. In 2008, the brand entered Chinese mainland, mainly concentrated in Beijing and Shanghai, with a total of 72 stores; By the end of 2013, the brand had covered more than 30 cities in Chinese mainland and 450 stores.

For a long time, the brand's marketing strategy will constantly change according to the situation of the market, consumers and cooperative dealers, and meet the needs of consumers with the best quality products. In terms of diamond consumption, Chinese mainland consumers used to mainly consume diamonds with 18-30 points, but now the consumption of 50-1 carat diamonds is growing rapidly; In terms of brand promotion, when the brand first entered Chinese mainland, promotion and sales were mainly concentrated in megacities such as Beijing and Shanghai, because the market cultivation in these areas was relatively mature, but with the development of the economy and the deepening of information dissemination, we saw that consumers in second- and third-tier cities had an increasingly rapid demand for high-quality products. These areas are also key markets that Forevermark has not overlooked.

With the development of international fashion trends, more and more consumers pay attention to and understand diamonds, and in terms of diamond appreciation space, diamonds will undoubtedly be recognized and accepted by more people. When it comes to setting, we are committed to providing consumers with the highest quality diamonds as well as design and style. As a result, a variety of designs, processes and materials will better enhance the brilliance and charm of an Forevermark diamond.

Timeless Jewellery is a highly advanced technology with a modern twist.

Forevermark jewelry brand has a large international market and is a classic brand, so it has great competitiveness in the Chinese market.

It's a big deal, because most people go after the word eternal.

It is still relatively large, although there are many jewelry brands in China that are relatively competitive.

I think the competitiveness should be very high, because the Forevermark jewelry brand is quite strong.

It's big, because the average person is willing to go after the Forevermark jewelry brand.

Because the Eternal Mark has a relatively deep meaning, many people like it, so that it is very competitive.

I think the competitiveness should be great, because the Eternal Mark has a deeper meaning.

I think it's big, because this brand is originally a big brand, and it has a good brand meaning.

I think that if the spokesperson is Song Qian, it can enhance the popularity of the brand and drive consumption.

I think that if the spokesperson is Song Qian, it can increase sales and have star benefits.

The influence of the brand may increase because of Song Qian's popularity, so that Song Qian's influence in China will be further enhanced.

It may increase the influence of the brand, which in turn will increase sales and be more recognized.

I think it may increase the influence of the brand and usher in the ** of sales.

I think the influence of the brand may be improved, because Song Qian is a traffic star.

I think it can make the product sell better, so I asked Song Qian as a spokesperson.

I think it will bring more sales to Forevermark jewelry.

I think the Forevermark jewelry brand will have a lot more fans, and the market in China will expand.

China Jewelry is a leading enterprise, is directly supervised by the State-owned Assets Supervision and Administration Commission, is authorized by the State-owned Assets Supervision and Administration Commission to sell 59 Houde gold jewelry enterprises, 59 Houde Gold not only put forward ultra-high requirements for the gold content, but also from the process and style, are the use of cutting-edge technology in the industry to create.

Chinese jewelry"He is now a member of the International Jewellery Federation (CIBJO) and is the only Chinese representative in the Federation. It is a shareholder of the Shanghai Diamond Exchange, the No. 1 member and a member of the Shanghai ** Exchange, and is one of the very few companies in China that has the right to import and export jewelry, and has the qualification to carry out self-import and export of raw materials and ** business through the factor market.

China Jewellery is mainly engaged in the import and export business of various types of jewelry, processing business with supplied materials, processing business with imported materials, product processing, wholesale and retail business, and retail, wholesale and processing business in the domestic market. "China Jewelry" shoulders the mission of "inheriting the essence of Chinese traditional culture and integrating Eastern and Western fashion concepts", and uses Chinese courtesy and world taste to show you the atmospheric and elegant jewelry world.

China Jewelry is a central enterprise brand, with thousands of brand chain stores, covering the national market, which proves the power of the brand with facts and is trustworthy.

The full name of China Jewellery is "China Jewellery Import and Export Corporation", which was established in 1985. China Jewelry is a first-class enterprise supervised by the State-owned Assets Supervision and Administration Commission, mainly engaged in the import and export of jewelry, raw materials, and domestic sales of jewelry.

China Jewelry is a comprehensive enterprise in China's jewelry industry, and it is the only representative of China in the International Jewelry Federation. After nearly 30 years of development, it has formed a high reputation, trust and reputation in the jewelry industry at home and abroad, and has achieved brilliant results and recognized reputation in the industry.

On behalf of the state, China Jewelry has managed the licensing and quota management of diamonds, pearls, pearls and other commodities across the country. At the same time, China Jewelry also operates the import and export business of jewelry commodities such as rings and other jewelry, and carries out foreign exports. Chinese jewelry has played a huge role in the development of China's jewelry industry.

Therefore, China Jewelry is a trustworthy brand in terms of quality and service.

China Jewelry is a wholly state-owned professional jewelry company, is one of the very few companies in China with the right to import jewelry, the company's design of jewelry products beautiful appearance, and very good cost performance.

Founded in 1985, China Jewelry Import & Export Co., Ltd. is a state-owned holding mixed-ownership professional jewelry company, affiliated to China Craft Group, a subsidiary of China Poly Group Corporation, with a registered trademark of "China Jewelry", and is now mainly engaged in the "China Jewelry" brand national chain business, the import and export of jewelry and raw materials, and the business of IP licensing. Headquartered in Beijing, it has branches in Shanghai and Shenzhen.

China Jewelry has more than 30 years of professional experience in the field of jewelry import and export, with efficient and high-quality services, long-term import and export business of jewelry and luxury goods of many international first-line brands, has won high praise from customers, has been at the leading level in the industry. At the same time, it also provides a full range of value-added services such as logistics, product display and import and export services for non-jewelry goods, and carries out self-import and export of jewelry, diamonds.

Since the end of 2011, the company has officially expanded the domestic market, and the number of "China Jewelry" brand chain stores has reached more than 1,400, covering 31 provinces, autonomous regions and municipalities directly under the central government, and has covered Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities and most of the coastal developed cities and provincial capitals, with a greatly enhanced market share and brand influence, which has been widely recognized by the market and will continue to maintain stable growth.

In 2015, it was authorized by Disney Company "Disney" brand and "Marvel" brand in China for a total of 2 major brands and 19 categories, and in 2016, the first batch of products were released and sold in a number of banking channels, and were well received by sales channels, and products such as "Disney Princess Series", "Winnie the Pooh Series" and "Frozen Series" were widely recognized in the market.

In 2017, China Jewelry obtained the "Big-Mouthed Monkey" brand authorization, providing consumers with a wealth of IP products and trendy experiences, guided by culture, unremitting innovation, and committed to building a personalized, fashionable and diversified jewelry company with international competitiveness. The development process of Chinese jewelry for more than 30 years is a process of constantly advancing with the times, innovating and developing, and surpassing itself.

China Jewelry is a first-class enterprise, which is directly supervised by the State-owned Assets Supervision and Administration Commission. The jewelry products designed by the company are beautiful in appearance and very cost-effective.

Founded in 1985, China Jewelry Import & Export Corporation (hereinafter referred to as China Jewelry, formerly known as China Jewelry Import & Export Corporation) is a state-owned professional jewelry company, affiliated to China Craft (Group) Company, is the first enterprise supervised by the State-owned Assets Supervision and Administration Commission, with the registered trademark of "China Jewelry", and is now mainly engaged in the "China Jewelry" brand national chain business, the import and export of jewelry and raw materials.

Inherited for thousands of years, bringing together classics. The "Chinese Jewelry" brand is positioned to create a cultural jewelry brand representing the national image, with the mission of inheriting and promoting the essence of the Chinese nation's thousands of years of culture, and to dialogue and blend Chinese traditional culture and multiculturalism, and to inherit, carry forward, integrate and innovate ancient and modern cultures, Chinese and foreign cultures, various ethnic cultures, and various jewelry crafts, so that the brand products have the brand characteristics of classic fashion, humanistic fashion and artistic fashion.

With the design concept of "harmony and difference", the "Chinese jewelry" brand has formed a good advantage in the design, technology, cultural connotation and other aspects of the product series such as diamonds, colored gems and characteristic inlaid jewelry, high-grade jadeite and jade, Seiko jewelry and other product series such as diamonds, colored gems and characteristic inlaid jewelry, high-grade jadeite and jade, Seiko ** jewelry, etc. Bring a better experience to consumers!

China Jewellery Import & Export Corporation is a state-controlled jewellery specialist company under the China National Crafts Group and regulated by the State-owned Assets Supervision and Administration Commission. China Jewelry is mainly engaged in the import and export of jewelry, raw materials, business and domestic sales of jewelry, and the quality of jewelry is trustworthy.

On behalf of the state, he has been responsible for the licensing and quota management of diamonds, pearls, ** and other commodities in the country, and has made pioneering contributions in promoting the start and development of China's diamond industry, organizing domestic jewelry industry enterprises to participate in professional jewelry exhibitions overseas, carrying out Chinese and foreign jewelry cultural exchanges, and establishing large-scale domestic jewelry exhibitions.

And in the field of jewelry import and export has achieved excellent performance and recognized reputation in the industry. After 30 years of development, it has formed a high visibility, trust and reputation in the jewelry industry at home and abroad.

Jewelry is divided into broad and narrow senses, and Chinese jewelry in the broad sense includes traditional gold and silver jewelry, warm jade, and brilliant gemstones, while Chinese jewelry in the narrow sense is only jade.

Among them, gold and silver jewelry and jade jewelry are loved by Chinese since ancient times, so the craftsmanship of Chinese jewelry is also fully displayed here, the skillful skills of ancient craftsmen and the classic inheritance of modern craftsmen are the beauty of Chinese jewelry.

Chinese jewelry belongs to the most directly controlled enterprises, the quality is absolutely guaranteed and the style is very atmospheric, will not be outdated, and the first aspect is relatively affordable.

Chinese jewelry is cost-effective, with high brand awareness, trust and reputation.

The jewelry products are definitely real, and he has a national background, and the jewelry products are also strictly monitored, so you can buy them with confidence.

This brand is very good and authoritative.

I think this jewelry brand is very good

The jewelry of this brand is not very good.

There are many specialty stores, which are large-scale and trustworthy.

I went to a trip a few days ago, the product is still very good, **reasonable, you can go and find out.

A partnership, Forevermark is owned by Debeers, the world's largest diamond provider, who also provides rough stones and specific styles to several of the country's largest jewelry brands, including Chow Tai Fook, Millennium Star, etc. Of course, in addition to specific styles, jewelry brands can also use Forevermark diamonds in their own styles.

Forevermark means that the diamond has a unique number on it, which is just a classification under the brand. One is a Chinese famous brand, the other is a world famous brand, it depends on personal preference.