Self built traffic pool, how to build your own traffic pool for small and medium sized enterprises!

1: Extensive digging channels (Weibo, Huixin***** live broadcast, advertorial, information flow, etc.) have the advantages of high fan stickiness and high conversion rate. Disadvantages: The content of sustainable output is difficult to find, the effect is slow, and the manpower, material resources and energy investment in the early stage are relatively large.

Up to 800 QQ can be hung, 3000+ precision groups are added daily, 4000+ precision people are added, automatic**, and it will work immediately! 10 machines can establish a 4 million QQ group traffic pool, which can be used for life after one investment; Quantity produces miracles, and quantitative change produces qualitative change!!

If you ask someone to operate, the efficiency is low, and the monthly salary is more than 3000, and you will not be able to find so many customers for social security, weekends, and exhaustion, and you will have to pay wages every month! QQ marketing robot technology is deeply integrated, the whole process is fool-proof, automatic operation, and no manual labor!

If you have 1 million groups in your hand now, what can't you sell? You see those who sell tea on QQ, sell small movies, sell ** medicine, sell aphrodisiacs, that one doesn't swipe the screen every day, it doesn't work, will he post it like this every day, they are not stupid! There is no product that cannot be promoted!

Fully automated, low cost, reduce business, 90% marketing spending!

Form your own community and one-to-one communication, and form your own fan base. This model is the longest-lasting, most controllable, and least costly. Only companies that have established their own fan pools can live for 10 years, and no matter how much they sell on other people's platforms, there is no meaning and value.

Be original, this is a must, you have to hurry.

Traffic is the core resource of business, before there is no Internet, we look for the best place to do business, ask people to send leaflets, posters; After the rise of the Internet, everyone began to spend money on promotion, various search engines, SEO, drainage and so on, these are traditional drainage methods.

After entering the new era, everyone has learned to increase the number of traffic through advertorial promotion, self-promotion, online live broadcast, etc., and the era of social business is to establish their own traffic pool by regularizing the above traffic and fission through social means.

The two most important tricks to build your own traffic pool are:

One is to establish a brand, and the other is to precipitate existing users.

Let me introduce you to the "traffic pool thinking".

First, brands are the most stable traffic pool.

Brand is a barrier to competition, and it is a high barrier, from the perspective of traffic, brand is the most stable traffic pool.

If we eat hot pot tonight, the first thing that comes to our mind may be Haidilao, which is the arousal of the brand, then its traffic will naturally arise, and for WeChat social e-commerce, the brand we have established is more based on the personality image as the carrier, like Jiang Xiaobai, Zhang Dayi and so on.

How to build a personal brand image? As mentioned in the previous course, you should clearly position the customer groups you need to face, find differentiation, and have a subtle influence on customers through the creation of friends, product personalization, and high-quality content output such as stories and knowledge, so that customers can recognize this person first, and gradually recognize your product.

Second, establish a traffic channel to precipitate existing customers.

The so-called traffic pool, the pool can hold things, it will not flow away after precipitation, in WeChat social e-commerce, WeChat is this pool, whether the previous traffic is from the **, whether it is passing traffic or platform traffic, we establish this channel, so that they will finally go to the WeChat matrix we built.

From the interaction, *** is pushed once a day at most, and you can't take the initiative to initiate a conversation, what about your personal account, you can chat with you at any time, and not only that, but you can also strengthen your impression through the circle of friends.

Is it enough to only direct customers to WeChat? It's not enough, adding to WeChat only creates a channel at the level of interaction and **, and then it is necessary to continue to create emotional connections through interaction, and you can also continuously strengthen the relationship by establishing a membership mechanism and planning activities.

By building a brand and precipitating users, the self-owned traffic pool is basically formed.

The next thing we have to do is to expand this traffic pool, and generate fission through the customers in the pool.

Many companies say that I don't have much marketing expenses and advertising expenses, but I have some old users, which is very good, and fission marketing is the lowest cost, the most effective, and the most sustainable of all methods.

I think the most important thing is to have your own ability, ability is your liberation, and you can also show this strength through this ability.

1. The purpose of building a private domain traffic pool for experience stores is to absorb more private domain traffic and improve sales conversion after consumer experience. The private domain traffic pool of the experience store is built as follows:

2. Scan the code of the products in the store and experience it digitally.

3. Online and offline sharing, a variety of ways to drain traffic.

It can be drained through a series of methods such as offline marketing activities and online self-tweets. The drainage process can be built-in applet*** and connection, which can directly direct customers to the online store.

4. Customer resources, systematic management precipitation.

The retention of important customer resources is an important wealth of the company and stores, which should be systematically managed and precipitated, and cannot be lost due to the change of store staff. Achieve staff turnover and don't market the customer's experience.

5. Outline the "user portrait" based on the private domain traffic pool

In terms of product popularity and customer attention, the private domain traffic pool of the experience store uses Internet technology to collect information tracking, build a "user portrait" in the experience process, and connect with customers and interact with marketing. The main dimensions of the "user portrait" that can be outlined in the private domain traffic pool of the experience store are: attention to the company's brand, interest in product styles, user behavior information, and basic attributes of users.

This data effectively supports the formulation of marketing strategies and the planning of special events for different customers, which is conducive to sales conversion and monetization.

2. Improvement of experience store management based on private domain traffic pool.

1. Analysis of product style popularity.

From the perspective of a single experience store, you can get the attention of product styles and adjust the placement of products in the store. From the perspective of enterprise multi-experience stores, you can obtain the market acceptance of product styles, create popular models, and prepare for production in advance.

2. Analysis of customer acquisition flow of experience stores.

Customer acquisition is the basis for achieving sales conversion, and without stable customer acquisition, stable sales cannot be guaranteed. Experience stores based on private domain traffic pools can accurately know the information required by stores, such as "store customer acquisition (month, week)", store sharing times (month, week), etc. If it is multiple experience stores, you can compare and view the comparison of customer traffic between stores.

On the basis of store customer flow, the marketing conversion ability can be analyzed.

In addition, you can track how much more customers are acquired from a marketing campaign, evaluate the effectiveness of the marketing campaign, and make marketing decisions "know what it is, and why it is so".

This is simple, it's good to use Reed ZS to create private domain traffic, it has a lot of functions, and it is very practical, as shown in the figure below.

To build a private domain traffic pool, in fact, there are quite a few methods in these enterprises, and there are usually some auxiliary tools to carry out related operations, and these private domain traffic pools are not wasted to build.

Hello, enterprises to build a private domain traffic pool, first need to find a good way, and at the same time must use some good tools to improve their efficiency, will let you get twice the result with half the effort, if you manually use enterprise WeChat to add friends, and we use batch automatic add friends software to add friends, the efficiency of the two may be hundreds of times different, we have done a lot of tools to drain and create a private domain traffic pool work, I believe you will do a good job if you study more and understand more.

In the face of the current lack of traffic, of course, the faster the better, to create personal private domain traffic is urgent, in fact, the easiest way is to try, I feel good, this is also a common marketing means and methods for sales.

To put it simply, it is to convert a group of buyers to WeChat, and then do customer maintenance on WeChat, when this group of customers need to shop again, they don't need to go to the ** search, but directly through WeChat into their own store to buy, which can be called private domain traffic.

To put it simply, it means that merchants have their own customer resources in captivity. At present, merchants are increasingly emphasizing content and private domain traffic, which puts forward higher requirements for the maintenance of old customers, and the maintenance of old customers plays a vital role in strengthening the crowd labels of stores and products. Therefore, when businesses are fighting for resources and capital, they put more emphasis on being their own fans "captive".

1. The content must be original.

This is what we should pay attention to, the originality of the content has always been more important to the platform and users, the originality of the content affects the recommendation, and now there are many short ** operation platforms with high requirements for the first release of content, if it has been published on other platforms, then it will reduce the recommendation.

**The completeness of the content will also affect the recommendation, if you do** the content is another matter, if the content is not very complete, it will affect the recommendation, the published content users do not understand, there is no end and no relevant description, the user does not like the number of recommendations will naturally decrease.

3. Clarity of content.

Nowadays, many partners with short operations are team operations, and the best results are that the content is of high quality and clarity is very good. If you want to break through, at least in the clarity of the content, you can't lose,It's the most suitable to shoot with professional equipment,If not, the shooting function of the mobile phone is also very good,It's okay to edit the content later。

4. Rub hot topics.

It is necessary to create a male and female short** is also the same as writing an article to rub the hot spots, first of all, there will be a lot of traffic in the hot content, and the output method of adding the short ** is able to attract users to browse, so the traffic of the hot content creation is good, and it is easy to recommend. The first thing to choose is to choose the topic according to the hot topic, and the number of recommendations is naturally easy to go up!

You can use the following auxiliary software to promote the publicity, such as (Reed Assistant) This auxiliary software is promoted and promoted.

You can promote your own brand, but the quality of the brand will be relatively good, and then (Reed assistant) to promote and publicize.

What exactly is private domain traffic?

"Whether it is from concept analysis to operation and implementation, as long as you are careful, you will find that many of these things have been done, and we can do better."

There are only three things to do to play with "private domain traffic": drainage, operation, and marketing.