Market research analysis of craft beer, craft beer market is not good?

Now the business is not as good as before, and it is not good for every industry, such as the current craft beer market is a very good industry, craft beer is loved by people, and the craft beer industry has low investment and high rate of return. The craft beer market is a new industry that has just started, and the future market for craft beer will be very considerable.

Hello, it's not good, but there's still a chance.

Hello, where are the craft beer sales? Dear, in addition to e-commerce channels such as supermarkets, catering channels such as Dingdong and Haidilao have also entered the craft beer market in a high-profile manner. The market penetration rate of craft beer is at a low level, and the upgrading of consumption structure and the trend of high-end beer are expected to boost the further development of the industry.

As of 2021, the sales volume and sales volume of China's craft beer market occupy the beer market respectively, and the envy of the world is at a low level. Compared with overseas, the United States, as a more mature beer market, increased craft beer production to 24.8 million barrels year-on-year in 2021, and sales rose year-on-year to $26.9 billion, accounting for the entire beer industry. From the perspective of penetration, China's craft beer market still has a lot of room for development under the background of the rise of the middle class and the continuous high-end of beer.

After craft beer entered our country, it suddenly became popular in the past two years. Various craft beer stores have sprung up one after another, which has had a certain impact on the beer market. So Brewing Bear Craft Brewing will give you an answer to why craft beer is so popular?

According to the data, the production of domestic beer, in the past 30 years, has been the pursuit of lightening, wort concentration from 12% to 7%, alcohol content from 3%, beer brand no matter how the packaging form changes, beer high or low, beer taste style is basically the same, drink to the mouth is a taste.

Craft beer has a variety of varieties and unique tastes, whether it is wheat beer with an attractive aroma, heavy dark beer, amber beer, or fruit beer suitable for girls, it is a favorite craft beer spot. Because craft beer is brewed and consumed on site, it is not filtered and does not need to be sterilized, so the taste is purer, fresher and more nutritious.

In addition, the concept advocated by craft beer culture is green, leisure and health, and these coincide with the leisure culture of catering. With the improvement of people's living standards, the requirements for materials have also changed correspondingly. Especially after the 70s, 80s and 90s, they have a strong ability to accept new things, so they can quickly accept craft beer; Another point is that with the acceleration of the pace of life and the increase of work pressure, people want to find a leisurely environment to relax, and the leisure culture of craft beer is the best flavoring agent to relax the fast-paced life, so it is also the reason why people like craft beer.

Compared with ordinary beer, craft beer has higher requirements in terms of raw materials and production technology, and craft beer has the characteristics of diverse taste, mellow taste, fresher and delicate foam.

Industrial beer is a beer produced on an assembly line, and the taste has remained unchanged for a hundred years. Gispol craft beer is more interesting, with high wort concentration, diverse packaging, rich flavor, fine foam, complex aroma and wonderful taste. Anyway, it's dazzling to watch, and the heart of drinking is convincing!

That's why craft beer is so popular.

This is because Gispol craft beer is all-malt fermented, without adding rice, corn and other ingredients, and is brewed using traditional brewing methods. Generally, the fermentation time is more than a month, and the production capacity is relatively low, so the beer is crowned with "craft brewing" in front of it, and it has a rich malt aroma and mellow taste. Stout beer is recommended to be paired with barbecue or barbecue, especially with the smoky flavor to make the barbecue flavor more unique.

According to the relevant data of the beer industry according to the statistics of the National Bureau of Statistics, from January to June 2016, the cumulative output of China's beer industry was 10,000 liters, compared with the same period in 2015, the output of 10,000 liters has been reduced in the first six months of this year. Since July 2014, domestic beer production has been declining for 24 consecutive months.

Run, Qingdao, Yanjing and other beer companies in the first half of the year saw a decline in revenue to varying degrees. Despite the pre-cooling of traditional beer sales, the mid-to-high-end products of China Resources, Qingdao, Yanjing and Zhujiang maintained high growth. Taking Tsingtao Beer as an example, the company's sales of high-end brand products reached 890,000 kiloliters in the first half of the year, which exceeded 20% of Tsingtao Beer's total sales in the first half of the year.

It should be said that behind the cold of traditional beer is the general trend of domestic consumption upgrading. In this context, craft beer is gradually being favored by the market, wine companies and capital. In recent years, craft beer brands such as Great Leap, Youhang, Panda Craft Beer, Cow Beer Hall, Boxing Cat, Leybold Fresh Beer, Taphouse Draft Beer Workshop, No. 18 Tavern, Master Gao, Fengruo, and Fengshou have been emerging.

Craft beer halls of all kinds are also increasingly popping up on the streets.

1.Craft brewing started late, there is no historical and cultural accumulation, and industrial beer has been deeply rooted in the hearts of the people, which is the taste of beer.

2.The national income level and living standard are not enough, the concept of consumption is relatively conservative, there is no sense of security in life, and they dare not enjoy life, and the bars are all played by bad people.

3.Most of the raw materials of craft beer rely on imports, such as yeast, hops, and malt, and the quality is better, but the cost is higher, and the market is mixed, and it is difficult to distinguish between good and bad.