For new brands and new products, how to write marketing advertorials and copywriting specifically

The marketing copy of the new brand and new product solves the problem of reducing consumer awareness, which can be taken advantage of.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

It is best to do product promotion to make a simple plan, our company used to basically dislike to do the program, and then I only knew that the plan was actually mainly to have an idea and how long to promote what effect can be seen, sometimes it is necessary to learn from experienced people.

845480066, the promotion of advertorials on the Internet is mainly to do the quantity, I asked him to send it, and the front is to deduct Wei.

The biggest feature of advertorial promotion is to use text to promote, to infect readers from the article, and to attract readers to see the content you want to promote, which is essentially the appeal of the content of the article. Some people say that the reason why the advertorial is called an advertorial, the subtlety lies in a "soft" word, as if a needle is hidden in the cotton, collected but not revealed, and the enemy is invisible, and when you find out that this is an advertorial, you have coldly fallen into the well-designed "advertorial".

When doing advertorial promotion, you should pay attention to it, first of all, you need to be clear about who your target group is, and use targeted advertorials to stimulate your target group to produce consumer behavior, and secondly, the quality of the advertorial should be passed, and readers should be attracted to read, after all, the article with obvious advertising cannot be called an advertorial, nor can it achieve the expected goal, and the advertorial also needs to make readers understand and understand the general idea.

I. Background**.

The company has been established for a short time, the varieties and specifications are not very perfect to a certain extent, and the brand awareness of the products is not high.

Homogeneity in the industry, business models imitate each other, customers have more demanding requirements for quality and quality in their choices, and customers choose to diversify. The sales network in the early stage of the market is not perfect, and the cost of building channels is too high. Integrity with merchants needs to be built gradually.

In terms of product communication, the concept is not clear, the primary and secondary customers are not clear, the media resources are overflowing, and the resources that are really suitable for the enterprise are not conducive to discovery in a short time.

2. Target group.

Business or organization**: The main target group.

Individual: Auxiliary target group.

3. Analysis of consumption trends:

Fourth, product advantages.

features, selling points, benefit points).

Fifth, product positioning and strategy.

Target market, product demand, differentiated value points, marketing mix advantages).

Sixth, marketing-oriented product quality and innovation mission.

Under the market economy, the products that meet the needs will have their own market, and the continuous pursuit of quality and continuous innovation with the development of society or the improvement of demand products are likely to occupy a larger market.

Marketing-oriented products.

First of all, the main functions of the product should correspond to the needs of the target group and meet the use of the target group; Secondly, the publicity and packaging form of the product should correspond to the characteristics of the product and the psychological needs of customers; Thirdly, increase the added value of the product to meet the potential emotional needs of customers, such as service, culture, etc.;

The first is to understand the product you are going to write copy for and find out its advantages and disadvantages, especially the selling points; Then look at how the copywriting of products in the same industry is written, and at the same time look at how the copywriting of other industries is written when promoting products; In the end, according to the preparation you made, the idea is integrated, and it becomes your copywriting.

I have a store in Tongyun, and I will release it with Tongyun product posters after a good copy, which feels good.

1. The short sentence is clean.

2. Because the new copywriting needs to express the features and selling points of the product concisely and clearly, and attract the attention of consumers with short language, it is necessary to have clean short sentences.

3. At the same time, on the basis of clean sentences, the aesthetics and attractiveness of the copywriting can be improved through pictures, typesetting, etc., so that consumers are more likely to have a desire to buy.

When we're ready to launch a new product, the short sentences in the copy must be clean and resonant. Through excellence in creation and digging deep into user needs, we can create a concise and influential new product copy, leading the market trend.

In the age of the internet, people no longer like long and complex copywriting, but want to be able to get the whole information in a short time, therefore, short sentences are becoming more concise, and clean copywriting design is becoming more and more important. A succinctmessage that can be delivered in one sentence is even more likely to spark heated discussions on social ** and win more attention. Therefore, we must use as few words as possible to make sentences clear and goal-oriented, and provide users with the ultimate shopping experience.

1.Welcome to our new arrivals and we are excited to introduce you to our latest products!

2.New listings, better quality, more preferential **, looking forward to your visit!

3.Fashionable new products, full of creative design schemes, make your life more exciting.

4.Newly upgraded and more intelligent functions make your life more convenient and comfortable.

5.The long-awaited new product is finally on the market, so let's look forward to it and enjoy its charm together!

6.New products, more environmentally friendly and healthy materials, make your life safer and healthier!

7.New products, more diversified choices, to meet your pursuit of quality and taste.

8.Newly launched products, let us feel the combination of technology and art together, and experience the beauty of life!

9.New products are launched, with more attention to detail and quality, so that you can feel the brand's intentions and pursuits.

10.Warmly welcome you to our new product launch, let us feel the charm of quality, creativity and trend together! <>