Evaluate the impact of advertising as a non price competitive means on manufacturers and consumers.

It is very important that advertising has the advantage of gaining priority in the opportunity to work with consumers or manufacturers.

After seeing an advertisement for a certain product, people rush to buy + which factors affect the demand for the product.

Dear, I'm glad to answer for you: after seeing an advertisement for a certain product, people rush to buy it, which is a consumer preference factor that affects the demand for goods. The demand for a commodity refers to the quantity that consumers are willing and able to buy in a specific period of time, corresponding to the various ** of a certain commodity.

The demand for a commodity is mainly affected by the following factors: (1) The commodity itself. Generally speaking, the higher the ** of a commodity, the smaller the demand for the commodity; On the contrary, the lower the demand, the greater the demand.

2) Consumer preferences. After a consumer's preference for a certain commodity is enhanced, the demand will increase even if the ** remains the same; On the contrary, if consumers are disgusted or disgusted with a certain product, their demand will inevitably decline. Therefore, manufacturers' advertising and marketing methods are often based on changing or cultivating consumer preferences.

3) Monetary income of consumers. The effect of money income on demand distinguishes between the different characteristics of the commodity. Generally speaking, consumers' demand for normal goods increases with the increase of income level, and the demand for low-grade goods decreases with the increase of income level.

The demand for some lower-grade consumer goods, such as chemical fiber clothing and black-and-white televisions, will decline when the income of urban residents increases greatly. (4) ** for other goods. The impact of changes in other goods on the demand for the goods purchased by consumers varies depending on whether the goods are substitutes or complements.

If commodity A and commodity B are substitutes, the demand for commodity A changes in the same direction as commodity B, that is, the increase of commodity B ** will cause an increase in the demand for commodity A, and the decrease of commodity B will cause a decrease in the demand for commodity A. If commodity B is a complementary product of commodity A, the demand for commodity A will change in the opposite direction to commodity B, that is, the increase of commodity B will cause a decrease in the demand for commodity A, and the decrease of commodity B will cause an increase in the demand for commodity A. (5) Consumers' expectations of goods.

When consumers expect the ** of a certain commodity to rise in the near future, the current demand for the commodity will increase; When consumers expect the price of a good to decline in the near future, the current demand for that good decreases. Other factors such as climate, number of consumers, advertising, policies, time and other factors may also affect the demand for goods, but the above five factors are the basic factors.

Advertising from a competing brand influences and restricts the advertising message of that brand. This effect can be positive, as well as the liter can be negative. On the one hand, the advertising of competing brands can provide reference for the advertising of the brand, so that the advertising of the brand can be more targeted and effective.

On the other hand, advertising from competing brands can also lead to confusion among consumers, resulting in a weakening of the brand's advertising influence.

Summary. Hello, we can take a look at the classic advertising case: Nongfu Spring, sweet and happy.

Farmer Spring entered the shopping mall at this time, and resisted the impact of many domestic and foreign brands in just a few years, ranking among the top three in the profession, and one of the success factors lies in its differentiated implementation strategy. The direct embodiment of differentiation comes from the concept of "a little sweet" - "the farmer's spring is a little sweet".

Is the "Farmer's Spring" really a little sweet? No, it's just a matter of promoting the concept of communication. The water of the Farmer's Mountain Spring comes from Qiandao Lake, which is a spring flow gathered from many mountains, and through the self-purification and purification of Qiandao Lake, it can be said to be a sweet spring.

But how to make consumers intuitively and vividly understand the "life experience" of the farmer's mountain spring, and how to form the image of the "sweet spring" of boasting? This requires a simple and figurative implementation of the concept of communication.

Essay Question Please give an example of an advertisement and analyze how its advertising makes the market less competitive. It has how to make the market more so.

Hello, I am helping you to inquire about the relevant information and will reply to you immediately.

Hello, we can take a look at the classic advertising case: Nongfu Spring, sweet and happy Farmer Spring cut into the shopping mall at this time, and resisted the impact of many domestic and foreign brands in just a few years, ranking among the top three in the profession, one of the success factors lies in its differentiated implementation strategy. The differentiation of Chi Wei is directly reflected in the concept of "a little sweet" - "the farmer's mountain spring has a little sweetness".

Is the "Farmer's Spring" really a little sweet? No, it's just a matter of promoting the concept of communication. The water of the peasant mountain spring comes from Qiandao Lake, which is a spring flow gathered from many mountains, and through the self-purification and purification of Qiandao Lake, it can be said that the sedan chair is a sweet spring flow.

But how to make consumers intuitively and vividly understand the "life experience" of the farmer's mountain spring, and how to form the image of the "sweet spring" of boasting? This requires a simple and figurative implementation of the concept of communication.