Is it useful for car brands to find traffic stars as spokespersons?

Under the flood of celebrity endorsements, inviting celebrity endorsements is a marketing method that can quickly open up popularity and effectively capture consumers' memory points for enterprises. The automotive industry is becoming more and more competitive, and the marketing method of celebrity-endorsed car brands is gradually becoming hot.

It is understandable to find celebrity endorsements, and it is not uncommon to use traffic stars to promote brand marketing methods in the automotive industry, so which celebrity endorsements have car brands found?

Song Qian, the global spokesperson of Baojun Kiwi.

BMW's new generation spokesperson Yi Yang Qianxi.

BYD dolphin image spokesperson Tan Songyun.

Hongqi brand spokesperson Jin Dong.

Cadillac brand spokesperson Gu Ailing.

Maserati Asia Pacific Ambassador, William Chan.

Yang Zi, the global spokesperson of the Chery brand.

Gong Jun, the global spokesperson of the Roewe brand.

SAIC Audi brand spokesperson Xiao Zhan.

Zhou Xun, the global spokesperson of the Wuling brand.

Zhu Yawen, the brand spokesperson of FAW Besturn.

The most basic role of celebrity endorsement is to let the public know about the brand's products, and then generate the desire to buy. It is easy for a spokesperson to make a first impression, and a product with a "celebrity body" can give consumers more sense of value and difference. Moreover, celebrity endorsement can instill the concept of the audience, and while the fan effect of the star brings considerable benefits to the car company, it also blesses its brand influence.

People hope to use the same model of the star to narrow the distance between the celebrity, when the positioning of the car product is clear, cost-effective, and the personality and characteristics of the celebrity are matched with the product itself, it can be a wave of goodwill in front of consumers.

The new generation of car consumers is changing to the post-90s and even post-00s, and what is different from the past is that they are confident and follow their individuality, pay more attention to "pleasing themselves", will pay for personal preferences, and have a deeper penetration of entertainment. It can be seen that more and more car companies choose traffic stars in the entertainment industry to endorse their products. In such a market context, it is absolutely wise for traditional car companies to use celebrity endorsements and other methods to carry out marketing, and it also contains the outlook of car companies for the young market.

Car brand promotion is important, but the most important thing is to talk about the product itself. Celebrity endorsement is more about enhancing product and brand attention, using influence to empower corporate brands, and playing a role in icing on the cake. From the perspective of the attributes of the car itself, it belongs to the category of durable consumer goods, and consumers will mostly compare them through the car shape, brand, performance and other aspects when choosing.

Car companies cannot limit product sales, reputation and market quality to celebrity endorsements, but should focus on the quality and service of the products themselves, correct the role and significance of celebrity endorsements, and use their strength to win praise from consumers.

The cooperation between car companies and spokespersons can make car brands play a blockbuster effect in promotion. Nebula Library has been engaged in star business for 13 years, and has maintained long-term good cooperative relations with many enterprises and stars, and has won praise and recognition from the industry and many customers. As long as you have celebrity business cooperation needs, Nebula Library will recommend the most suitable celebrities for you and tailor a planning plan to help your development develop.

The reason why traffic stars are labeled as "traffic" means that the brand is not interested in the star himself, but the traffic, ** rate, topicality and other resources brought by the star. With the topic of Weibo is a kind of behavior to increase the volume and rate, with the increase of **, the topic of popularity began to become higher, even some relatively small brands, can also "mix a familiar face", which achieves the purpose of brand marketing.

Moreover, in the current popularity of social networking, the importance of influence marketing continues to increase, and it has become a powerful tool for brands to grab attention. At the same time, celebrities have higher visibility and a deeper fan base, which can help brands improve the construction of the influence system, optimize the existing work process, help the flywheel of influence rotate rapidly, and bring new growth momentum to the brand. This is also one of the reasons why brands choose celebrity promotion.

Therefore, the focus of many brands now lies in "how to select celebrity spokespersons", and in the high-frequency era of celebrity collapse, the "bet" color of choosing spokespersons is becoming more and more intense.

In recent years, with the rise of the national tide, some old domestic brands have returned to the public's attention, and there are also a number of new brands of domestic products that are gearing up in the market and eager to try. Under the baptism of the epidemic environment, controlling costs and improving marketing efficiency have also become new topics for brand survival. **The era of inviting spokespersons, filming TVC and attending events to easily complete KPIs has gradually drifted away, and refined operation spokespersons are more in line with the needs of the new consumption era, and it is more difficult.

Based on the star's story, personality, commercial value, fan portrait, etc., the brand can create a series of content, select the best channels, and plan activities, so as to maximize the value of the star and bring excess returns to the brand. At the same time, it is also necessary to monitor the risk status of endorsement stars at all times and make timely responses.

Thinking in reverse, if the endorsement of traffic stars is useless, then there will be no brand that will be counterproductive because of the celebrity's "overturn". has enjoyed the traffic dividend brought by the celebrity spokesperson, but also has to bear the risks that may be brought by the traffic dividend. Scientifically avoid risks, you can use more efficient marketing to be one step ahead.

First, improve the corporate image.

Inviting celebrities to advertise requires a large amount of honorarium. For example, Mike Jordan, a famous American professional basketball star, signed a contract with Quark Oatmeal Company in the summer of 1991 to advertise the Getoride brand summer sports drink for 10 years, with an honorarium of $18 million. Although the remuneration of celebrities in my country is not so high, it is also an astronomical amount for ordinary consumers.

So companies or businesses that can afford to hire celebrities to advertise often give the impression of being wealthy. In other words, celebrities can help a business or brand build a tall image.

Second, attract the attention of consumers.

Whether a star appears on a TV screen, on a billboard next to a highway, or on the stage of a show, people always want to see the star and see what the star does. Many celebrities have their followers, admirers, and their every word and deed of the celebrity will attract their attention. Therefore, celebrity advertising will benefit from celebrities, increase the audience contact rate of advertising, and the brand awareness of celebrity endorsements will also increase.

Thirdly, love the house and the black.

Liking celebrities, and then liking the products or brands introduced and used by celebrities, is a common psychological phenomenon of emotional transfer. Liming is one of the four kings, with many fans of popularity, often the brand he endorses, what he likes, his fans will also love the house and Wu, for which it brings immeasurable sales benefits to the company.

Fourth, the exemplary role.

Celebrities have a lot of influence on the average consumer, and people often emulate them in their lifestyles, dress, and behavior. Therefore, inviting celebrities to perform, introduce and recommend products in advertisements can produce strong appeal and persuasiveness, so as to achieve the purpose of promoting product sales. For example, the U.S. Tobacco Company's early use of celebrities for advertising has increased sales of Hongguang brand cigarettes by 47 percent and its market share from 20 percent to 38 percent in just two months after the celebrity advertising campaign began.

After the broadcast of the domestic TV series "Desire", Liu Huifang's clothing was also popular in the market.

Fifth, continue the advertising effect.

After a long period of marketing efforts and advertising, consumers will establish a close association between the star and the brand in their memories. In this way, when consumers see celebrities again on other occasions or situations, they will involuntarily think of the brands they have endorsed, thus playing a role in continuing the advertising effect and maintaining brand awareness. To this day, when it comes to Li Moran, people still don't forget Sanjiu Stomach Tai, and when they mention Pan Hong, they still think of Xia Fei.

Speaking of Wang Ji, "Confucian family wine, making people homesick" came to mind.

In corporate endorsements, traffic stars play the role of publicity. Traffic stars have a better degree and a lot of fan groups, which can promote the company's products.

The role of traffic stars in corporate endorsements is very large. It's like the butterfly effect. The traffic obviously plays a small endorsement, but all his fans will follow in his footsteps.

Fans will buy what he endorses. The role of traffic stars in corporate endorsements should be to take the lead. Because the traffic obviously has a huge fan base.

Fans will support their idols. They endorse anything, and fans will pay for it, so I think it should play this role.

Traffic stars will play a big role in corporate endorsements. Use the fans' worship of the star, as well as the popularity of the star, so as to drive the sales of the company's products, further improve the sales of the company, and bring more economic benefits to the company.

The role of traffic stars in corporate endorsements is to enhance the brand image, increase attention and rate at the same time, and obtain traffic; It can also improve the efficiency and effectiveness of communication, and have better sales results.

In corporate endorsement, traffic stars play a role in publicity, and traffic stars have a large number of fans to promote the corporate image, product brand and quality, and explosion rate.

The use of celebrity endorsements can expand the brand's awareness and improve the brand image.

1.Improve the corporate image, the witness of the strength of the enterprise.

3.The star's own image and personality make consumers love the house and Wu.

4.Celebrities use products to bring an exemplary effect.

5.The social status of the star improves the quality image of the brand.

6.The personality, image, temperament and type of the star are intuitively displayed and positioned as the brand.

7.The growth history and positive energy of celebrities can enrich the connotation of the brand.

9.The high rate of celebrities attracts**hype and drives the brand's rate.

10.Increase the bargaining power of upstream raw material suppliers, distributors, channel providers and consumers.

These 10 benefits, if condensed into one sentence, are: celebrity endorsement can increase product sales by enhancing brand power.

In corporate endorsements, celebrity traffic can be directly converted into corporate consumer group traffic. Because of the trust in celebrities, this trust is directly connected to the relevant products of the enterprise and transformed into consumer demand for products. The traffic of celebrities is huge, and even if a considerable part of his traffic can be successfully converted into trusted consumption of enterprise products, it is still a very considerable conversion.

Of course, the endorsement fee paid by the company for this is also very expensive.

Generally, young companies can choose some traffic stars to endorse, which can attract the attention of young people and improve the popularity of their brands.

Hello! The traffic star of the company's employees plays a role in endorsing the enterprise, promoting the sales of the enterprise, and also enhancing the image and brand of the enterprise.

The role of corporate spokesperson is to enhance or shape the brand image, and the selection of well-known spokesperson is a symbol of brand image and strength; the second is to increase attention and rate, and obtain traffic; the third is to enhance the emotional connection with one or some customer groups; Fourth, let the communication have a carrier and focus, especially new brands; Fifth, improve the efficiency and effect of communication, and a good image spokesperson can make the communication input-output ratio higher.

It is to play a good role in publicity, the so-called traffic stars, there are only a lot of fans, because the company is originally to serve the public, the more fans you have, the larger the object of service, the easier it is for the company to survive, and at the same time, it can also be promoted to all households, so that many people can understand the company and buy his products.

In the corporate endorsement, the company takes a fancy to the network popularity of traffic stars, which is also to better rub the network popularity, and then improve the popularity of the enterprise.

Enhance or shape the brand image, and choosing a high-quality spokesperson is a symbol of brand image and strength; the second is to increase attention and rate, and obtain traffic; the third is to enhance the emotional connection with one or some customer groups; Fourth, let the communication have a carrier and focus, especially new brands; Fifth, improve the efficiency and effect of communication, and a good image spokesperson can make the communication input-output ratio higher.

The role of corporate endorsement of traffic superstition is to play a good role in publicity, the so-called traffic stars, there are only many fans, because the company is originally to serve the public, the more fans you have, the larger the object of service, the easier it is for the company to survive, and at the same time, it can also be promoted to all households, so that many people can understand the company and buy his products.

In corporate endorsement, traffic stars can play a great role in publicizing the excellent culture of the enterprise, the product prospects of the enterprise, and improving the fame of the enterprise.

In fact, there are many roads in China, and celebrities are the most famous among them, which is Thor's most famous continued all-round Lei Weiwei.