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Introduction: With the continuous improvement of social living standards, not only people's life expectancy has been extended, but also the number of people has grown. Netizens who pay attention to social current affairs may have noticed such a news, Douyin denied the acquisition of Daily Youxian and said that the online news was untrue.
As soon as this news was released, it attracted the attention of many netizens and the discussion of the development of the community market. According to the relevant information, the number and variety of Chinese associations are constantly increasing. Due to the development of the community market, scholars began to study and put forward relevant theories about communities.
According to the development of the community market, people can find that the status and role of the community are becoming more and more obvious. Although the development prospects of the community are very good, there are also many problems in the development of the community market. According to the relevant ** report, the U.S. stock market of Daily Youxian has fluctuated significantly.
Since it is rumored on the Internet that Douyin wants to acquire Daily Youxian, many people believe that this may be the reason for the volatility of Daily Youxian's stock market. Regarding this matter, Douyin replied. According to Douyin's reply, people can know that not all of this is true.
The reason why this kind of rumor came out is mainly because of a ** businessman. This ** merchant not only communicated with an executive of Daily Youxian, but also learned about it. Although there are many problems with Daily Youxian, the things that have not been confirmed are still not easily believed.
Regarding the development of the community market, many people support the development of the community market. In the face of the problems of the community market, relevant enterprises should not only solve them, but also solve them innovatively. Although the development of the community market can promote the great development of the economy, the problem of the development of the community market also needs to be solved.
Due to various reasons, Daily Fresh is facing a lot of problems. These problems include not only external problems, but also internal problems. Although Daily Fresh is looking to restructure, if it does not succeed, then Daily Fresh may be at risk of bankruptcy.
From the perspective of daily priority development, people can not only pay attention to the advantages of the community market, but also see the problems in the development of the community market.
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Hello, as a new type of shopping, the community must be here to make money. At present, there are many companies in the market that engage in community **, some make money, and some do not. has been burning money to subsidize the occupation of the market, and after a long time, small companies cannot afford to lose so much money, so they will withdraw.
In the future, it must be the best, cheaper, and more expensive large companies that can withstand the loss period to dominate the market.
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I think it is necessary to develop the community market. Because the community market is very convenient for everyone in the community, and now that this kind of platform is needed even more during the epidemic to provide residents with food or supplies. And I think the community market should grow bigger and bigger.
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I think these low-cost malicious marketing methods will hurt the development of community platforms, and many platforms may go out of business due to poor management or debt.
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Douyin denied the acquisition of Daily Youxian: The online rumor that the consumer group is not true, and the way out of daily priority may be to broaden its own sinking market, and it should sell its products in the community.
1. Douyin denied the acquisition of Daily Youxian: The online news was untrue <>
Recently. There is a science and technology ** pure distribution rumored that Douyin will acquire Daily Youxian, but this situation was quickly denied by the company, after all, what Daily Youxian is currently leaving is a mess, not only investors have withdrawn, but also the company has a broken capital chain, and the product is not in a timely manner**. In addition to curiosity, more people are also thinking about the way out of the company Everyday Priority, after all, the current predicament is really puzzling.
Second, the way out of daily fresh may be <> in the sinking market
According to the current daily fresh model, the company always puts its products in large supermarkets, but in fact, the number of people who can consume in large supermarkets is not as many as imagined, and these products are mainly instant fresh products, and it is impossible for everyone to drink them as soon as they take them home, which means that they will reduce the desire to consume or refer to the purchase. It is better to focus on the sales of their products in the sinking market, that is, the community where the major grocery shopping software is currently enhanced, and the community has relatively large fresh users, who may prefer this fresh dairy product.
3. Summary: Enterprises should accurately locate <>
Although some companies are currently successful because they position themselves as foreign companies, this kind of company is not precisely positioned, and it is still appreciated that companies want to be precise and successful, first of all, they must understand their own position, and secondly, they must see where their products should be sold. At present, Daily Youxian just likes to put its products in the corresponding supermarkets, but it has not penetrated many communities, which means that the company has not done enough to broaden its sales channels, and perhaps the company's positioning is not accurate enough, which is the reason why Daily Youxian can have so many losses and such a miserable predicament.
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Douyin denies the acquisition of Daily Youxian: The online news is untrue, and the way out for Daily Youxian is first, first of all, to get a large amount of financing, and secondly, it is necessary to give up the front position channel, and then it is necessary to take the initiative to strengthen multi-channel cooperation, and the other is to give up part of the business.
First, get a lot of financing
The first is to get a large amount of financing, and the reason why daily priority needs to get a large number of financing channels is that it can make their development get an effective guarantee, and can strengthen their business operation model, and at the same time can make him get a long-term development.
Second, it is necessary to give up the pre-position channel
The second is the need to give up the pre-warehouse channel, for the daily fresh, the reason why we need to give up the corresponding pre-warehouse channel is that it can make the daily fresh obtain a more stable state of development, and make the daily optimization reduce the risk and cost of operation.
Third, it is necessary to take the initiative to strengthen multi-channel cooperation
The second is that it is necessary to take the initiative to strengthen multi-channel cooperation, and the reason why it is necessary to strengthen multi-channel cooperation is that it can make the corresponding Daily Youxian and some mainstream e-commerce platforms strengthen their cooperation, and at the same time can make their development multi-channel extension.
Fourth, give up part of the business
In addition, it is to give up part of the business, for the daily fresh for their business division is diversified, so they need to take the initiative to give up part of the business to better meet their own development needs, in order to better achieve the purpose of some reorganization, will not affect the progress of some other businesses in the later stage.
Precautions that should be done by Daily Fresh:
Multi-channel cooperation should be strengthened, which is a very necessary means to make Daily Fresh obtain a more reliable state, and at the same time can strengthen the long-term strategic goal of Daily Fresh.
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It could be finding a new business Xiaobi, a new loan. You can get help from other people's funds as soon as possible, and you can get out of it very well, so it can be helpful to them.
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Fresh e-commerce still needs scale effect, and in the fresh distribution of the formation of a standardized, one-rock code integrated logistics distribution system, the use of the already built distribution network, the future can be connected to more categories of products.
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For the platform of fresh e-commerce, high quality and low price are the reasons why people choose it, and only by maintaining this advantage can they maintain their own development momentum.
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It was the last 1 kilometre of delivery that overwhelmed the daily freshness. Douyin's denial of the acquisition of Daily Youxian may indicate that Daily Youxian is completely disbanded and is probably about to ebb in society. The reason for the collapse of Daily Fresh is that there is a high probability that there is no reasonable use of the relationship between the front position.
While we feel sorry for the daily fresh, we are also thinking about whether the front position can still be feasible.
1.The 1-kilometer delivery plan crushed the daily fresh.
The cost of solving the last 1 km of distribution is too high, and Daily Youxian has long been overwhelmed, and I originally thought that it could achieve profitability and tide over the difficulties, but I didn't expect that since its establishment, Daily Youxian has been in a net loss, because the last 1 km of the plan for Daily Youxian does not seem to be so mature. It is convenient for consumers, but it suffers from fresh e-commerce. The front position is not so easy to make a profit.
2.What crushes the daily fresh is the investment of a large number of fixed assets.
Daily Youxian invested a very high cost in the early stage and invested a lot of fixed assets, but I didn't expect the result to be so good. has been losing money, and even lost 100 million yuan a year, and the reason for the loss is also because the order density is not enough, the order is not enough, and many consumers do not have such demand. Moreover, there are too many funds invested in the early stage of daily fresh **, and the customers attracted in the early stage are the kind of elderly people who can only pick wool, and they will not repurchase at all.
3.Daily Youxian was crushed because the food delivery industry was too competitive.
Customers who want to buy fresh vegetables can do so in the form of takeaways, and many shopping malls have also launched their own mini program codes, which can be scanned to place orders. Under the many takeaway platforms, Daily Youxian has no advantages of its own at all, and many dishes of Daily Youxian are no longer fresh, and there are not so many types of dishes, which leads to the inability to retain customers, fail to attract consumers, and naturally move towards dissolution.
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The front-loading model dragged down Youxian. While front-loading can greatly reduce the delivery time of goods, its operating costs are significant. In addition to the cost of renting the premises and the cost of goods, it is also necessary to spend money on the purchase of freezers for storing goods, the hiring of product delivery personnel and warehouse management personnel, and the overall cost is extremely high.
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According to an announcement on the official website of Daily Youxian, the company had to make major adjustments to its sustainable business strategy due to the lack of funds from potential investors. Recently, Daily Youxian has been riddled with negativity, and the ** business arrears are continuous, which is also the reason for the crush.
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Once there is a problem with the chain advance and account period, the merchant will come to ask for a large number of accounts. The high cost of fulfillment is also considered to be one of the reasons for the loss of e-commerce platforms.
Daily Youxian has been offline "30 minutes" delivery business, while Beijing, Shanghai, Guangzhou, Qingdao and other nine cities have been offline Daily Youxian, many consumers on the Daily Youxian shopping software, when contacting customer service, has shown that customer service is not **. Other cities that have not closed their daily fresh stores have also become "every other day's fresh". The deterioration of the daily fresh business situation is very sudden, and the arrangement of employees is also very absurd. >>>More
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