Are there any writing skills for promoting creative placements for medical sites, and what should I

Tiantuo Zhitou suggests that you can combine the excellent template with the highlights of the hospital, not simply combine, and the combination process is mixed with some symbols, such as letters and numbers, to be effectively combined, how to combine to attract patients. One thing that has to be mentioned here is not to be too rigid about the four elements of creativity (redness, smoothness, relevance, attractiveness), find out the template, the sentence can be read OK, too rigid will be overwhelmed! If you are writing about ** ideas, then think about what you want to know if you are a patient**, such as a minimum of 50 yuan for examination, 80% of the cost, 80% reimbursement for medical insurance, etc.

Of course, when writing creativity, we should also pay attention to the effective combination of creativity and landing page, don't write creatively well, but the landing page does not mention anything, patients will inevitably be a little disappointed, and a high bounce rate is inevitable.

Please refer to the guidelines for writing creative content.

First, the title, the title should be attractive, when drafting the title, you must not be self-centered, especially in your industry; Instead, you should start with the reader, and you should use what the reader likes to read.

2. Creativity, creativity does not mean that you need to subvert the entire content, but to write and conceive from different angles; If you can't be original, you can do pseudo-originality.

Third, the first paragraph, the first paragraph must already be intriguing, you can make a summary and combing of the whole content, it does not need to be too exaggerated, but it must be clear, so that people know what you want to convey.

Excellent creativity can make your promotion results stand out among many results, catch the attention of netizens in the first time, and bring you more potential customers; The quality of your creative will greatly affect the click-through rate of your keywords, and further affect your promotion cost and promotion effect through quality.

It is recommended that you evaluate the quality of your creative through the creative report, and continue to optimize the creative in terms of content and form to discover the selling points and expression styles that can attract netizens the most, further improve the click-through rate and quality of keywords, and ultimately increase your return on investment.

Here are some creative writing tips for your reference, both in terms of content and form.

Judging by the content:

2.Include ** and ** content as much as possible.

3.Use a call-to-action.

4.Use more eye-catching non-Chinese characters to attract netizens' attention, such as numbers, punctuation marks that conform to specifications, etc.

Formally:

1.When a netizen's search term triggers your promotion results, the part of your title or description that matches the search term will be displayed in red, which is called "floating red". The data shows that 1-3 times of floating red will significantly increase the attention of netizens to the promotion results.

We recommend that you insert wildcards in both the title and description to get the red. (For details, please refer to: Why do I have to insert wildcards?)

Does it really work? How to effectively insert wildcards).

2.Try different sentence structures.

3.For creative titles, short sentences should be the main one, and avoid too long full names of companies or ** full names to occupy the character position.

Q&A drainage is something that everyone can ask questions and there is no hierarchical limit, but the requirements for drainage are relatively strict, almost close to harsh. zuowendaq⒐375837⒉⒉

I think you can refer to other hospitals that have done promotion, and they have some ideas for promotion.

Does the hospital still have a reputation?

Even if I think of it, I won't give it to you.

I don't want to be infamous for eternity.