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There is no doubt that Apple is now the technology company with the highest market capitalization, and at present, the jealousy of Apple's "lack of innovation" has given many people"Apple is about to fall off the altar"In the third quarter of this year, Apple's market value did not meet analysts' expectations, as far as the current iPhone5 is concerned, it did not appear as hot as 4S, and it has had a negative impact on Apple in some details, such as giving up Google Maps, Siri's shortcomings. Look at the iPadmini that came as scheduled, the price is only 329 US dollars, which makes people feel that Apple knows that it is not confident enough, so it has to reduce the price to maintain the number of users, in fact, this is a misunderstanding. Many investors don't understand that this is part of Apple's long-term strategy to squeeze profit margins.
Today, two out of every three dollars in Apple's revenue comes from the iPhone, which has a gross profit of 55%. When Apple launched this revolutionary product, he faced overlords such as Nokia and Motorola, at that time these two opponents had strong capital, Apple's strategy was to produce the best products, they only produced high-end machines, extremely high, and constantly encroached on the high-end market to bring **down, and this approach was tried-and-tested, in the past, in order to break into the personal computer market dominated by Dell and HP, they launched the best imacs and ibooks to seize the high-end market, talking about future trends, I have to say that the opponent,At present, it can compete with Apple only Samsung,The latter's latest Android data this year has occupied 66% of the global share,Apple is only 19%,Samsung's S3,Note2 has also brought a bad impact on the iPhone,But the problem has not yet appeared,That is, the Android carried by Samsung mobile phones is provided by Google for free,So Samsung can dominate the low and mid-end market at a lower cost,At present, Google can obtain huge profits by virtue of the hegemony of the search industry,And is not in a hurry to enter the manufacturing industry, so Samsung can continue to use Android for free. But it's worth noting that Google has acquired Motorola Mobility, the former mobile phone powerhouse that also uses Android smartphones.
And Apple itself controls life, the original iOS system and software are closely linked together to form a living system, it firmly controls the user experience, such as software and entertainment store iTunes, he can set a high ** for the product, so although it only has a 19% market share, its revenue accounts for 68% of the world's revenue, and the competition will continue, but the decisive factor is R&D and design, not productivity, Samsung produces the mobile phones we use, And Apple creates those products that we didn't know we wanted.
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Not in the future, unless there is a new field development in the future.
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It is said that apples have no soul.
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Although the economic benefits of planting apples have declined in recent years, as long as high-quality and high-grade fruits can be produced, the economic benefits of planting apples in a large area can still be done (the net income per mu is about 7,000 yuan - excluding labor costs).
Countermeasures and Suggestions:
1. Select excellent varieties, and reasonably match early, medium and late maturing varieties (each accounting for 1 3);
2. Build a garden with high standards, apply a large amount of organic fertilizer, and apply less chemical fertilizer;
3. Adopt comprehensive measures to prevent and control pests and diseases, reduce the use of pesticides, and produce green or pollution-free fruits;
4. Strictly thinning flowers and fruits, reasonable load, and producing high-quality fruits;
5. Late-maturing varieties are bagged and cultivated;
6. If the environment is beautiful, the traffic is more convenient, and the area is relatively large (about 100 acres), you can consider taking the road of tourism picking and establishing a sightseeing orchard (tree species and varieties should be diversified).
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Not good, although the market prospect of apples is good, but according to the current development trend, it is not suitable for small-scale apple planting, and the current large-scale industrial planting sales channels are good, the production cost is low, and the profit is large. Unless the specialty agricultural apples remember the specialty! Otherwise, the prospects are not good.
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You have to develop high-quality apples, go to the Internet to find out, it seems that there is a person who makes advantage of the fruit tree is very good, there are seedlings**.
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01 The market is divided by other brands.
Apple has received a cold reception since the iPhone 7, because there is nothing new in the design, but the configuration is a little higher. Other brands of mobile phones took this opportunity to quickly seize the market.
02 Poor user experience.
In January 2018, it was revealed that Apple's mobile phone was forced to restrict the performance of Apple's old users' mobile phones without the user's permission. This act of killing chickens and taking eggs is that Nayuan has lost a lot of users by selling itself.
03 No innovation.
From the iPhone 6 to the iPhone 8 X, Apple's design of the phone is almost a model that took three years, and other phone brands have launched bezel-less and full-screen designs.
04 May abandon the mobile phone business.
In the future, if Apple is still complacent and does not change, its mobile phones will have no market holes in the future, just like Nokia back then, which withdrew from the mobile phone industry.
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Judging the future of a company, the key is whether the company has enough core competitive advantages in the future changing business environment, it is a matter of time before Jobs leaves Apple, Jobs is a core leader for Apple, although it has played a very important role in the development of Apple, but not all, Apple has developed now, becoming the largest high-tech company in terms of market capitalization, and has a strong innovation ability and a very perfect organizational governance structure, the key is to see, the next CEO, Whether Cook can integrate resources and continue to create a sufficient competitive advantage for Apple.
First of all, cohesion team, people are the most important company resources, the next CEO, whether Cook can have leadership, cohesion team, leadership team is the most critical factor in the development of the company.
Secondly, whether the strategy is correct, in the past, Apple's development benefited from an accurate grasp of the future world, and Apple's future development first depends on whether it has a correct and clear strategic plan, which is the most important.
Thirdly, the analysis of consumer demand, if the strategy is correct, the next step is that Apple's future product performance is consistent with consumer demand, and only by better meeting consumer needs can we get more revenue and profits.
Finally, beyond the development of competitors, the current Apple products, mainly, iTunes, iPod, iPhone, iPad, has now grown sluggishly, Apple's future products, whether they enter the market earlier than competitors, better quality, more powerful features, more reasonable **, better service and value chain, will be the key to success or failure.
All in all, the key to the future development of the enterprise is to see whether it has a competitive advantage, which is reflected in whether it can have good leadership, correct strategy, accurate consumer demand analysis, and the ability to create more powerful products faster than competitors.
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I think Cook's strategy of designing and developing a new generation of iPhones according to market demand will go a long way, because he is always in the process of satisfying customer needs, and a large part of the public will accept it, but I personally prefer Jobs's innovative thinking to get others to accept his ideas.
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If you evaluate a company, the first thing to say is its leader, and then its product. If you take Apple as an example, there is no doubt that the first thing to talk about is Jobs.
The death of Steve Jobs is undoubtedly a huge loss for Apple in terms of technology and production, and the loss of a leading core leader will undoubtedly lose more core technologies. And the core technology is directly related to a series of information such as the sales of their products. Only by having our own core technology can we do what others can't do, so as to win the attention of the public, and more people will pay for it.
Although Apple now has a complete management system, there does not seem to be a considerable technical core between each generation of Apple's mobile phones, and it is still a question whether Cook can lead this army to a farther future. But judging from the newly released iPhone X, the difference is in the application of some emerging modern technologies such as human-computer interaction and biometric technology. If Apple continues to develop this technology and dedicate itself to it, it will mean that Apple will lead mankind into a new intelligent lifestyle.
In my opinion, the iPhone X is not just a mobile phone, it is one of the products of Apple's manufacturing for the future. It lays the foundation for Apple's future development trend and basic direction, as well as the way of life of human beings in the next few years or more than ten years.
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1, Apple's service life is 3-5 years longer than ordinary Android machines, a normal person does not use Apple mobile phones too much (do not often play games, will maintain mobile phones) The life of Apple mobile phones can be as high as 8 years, the first 3 years of use will basically not be stuck, and 2000 yuan of Android machines will be stuck after 1 year, and the service life is also about 3 years.
2. Easy to use, many of Apple's auxiliary functions are much more technological than other systems, and people who often use Apple mobile phones will fall in love with this little luxurious feeling.
3.It can be used to show off (count as a reason).
4.There is a saying on the market called a penny is a penny, expensive has his reason, if you buy a love crazy X, you will not regret it, compare all aspects of performance are particularly good.
However, in China, the cost performance of Apple's mobile phone is getting lower and lower, now the minimum 1399 Xiaomi Mi 8 Youth Edition can be used as a flagship machine, and the performance will not lose to the crazy 7P, as for Huawei's Earl model and other domestic mobile phones**, they are both cheap and affordable, 2300 or so can fully meet the use of most people, now the domestic machine is getting better and better, the threat to Apple is getting bigger and bigger, and the performance of domestic mobile phones is not bad in all aspects, and it is also becoming more and more black technology.
If I buy a new mobile phone, I choose brands such as Huawei and Xiaomi, and spend several times the price, which will not make you look more exquisite, but it will not make you and me more deceitful, and it will not make you and me improve their status This will just satisfy your own vanity, in addition, the performance of our Huawei mobile phones is already on par with Apple mobile phones, and I believe that soon Huawei will be more successful than Apple!
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Apple is good for the processor as well as his closed system.
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The operating system of the Apple mobile phone is better.
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The multi-management brother is better to eat sister Xigou.
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