As a wedding photography business, is it necessary to develop a mini program

For the physical industry, especially for the wedding photography industry, it is very suitable to apply the applet operation, which can bring the following benefits to the wedding photography business:

1. It can provide accurate and core services.

The biggest feature of the applet is that it is attached to the WeChat platform, no need to use it up, and its functions are powerful, enterprises can extract the core functions, and then promote them in WeChat through the applet, so that users can quickly experience products and services. So as to quickly attract and convert users.

2. You can focus on social services and give full play to the attributes of tools.

WeChat Mini Programs are inherently community-based and can be shared and disseminated in groups. There are also mini programs that can be developed and made into functional ones to initiate activities in the group. WeChat Mini Programs can provide service functions such as check-in, voting, photo albums, resource sharing, and topic discussions in the community, making simple and boring chats very interesting.

Enterprises can develop mini programs with corresponding functions according to the characteristics of the community, and these needs can be combined. If there are more forms of communication in the community, the vitality of the community will be greatly extended. Where there are people, there is demand, and where there is demand, there is a market.

3. It can be connected online and offline.

For wedding photography companies, you can consider developing multiple different mini programs that are linked together through the same main binding. Carry out the market layout of Mini Programs by distinguishing differentiated services, content, publicity, e-commerce transactions and other different methods. In the use of a variety of online and offline entrances of the Mini Program, online and offline traffic is guided to each other.

In order to improve the sales performance of the store and obtain the traffic dividend of the Mini Program.

As a wedding photography company, whether it is necessary to develop a mini program, the following is a wedding photography mini program to illustrate whether it is necessary to develop a small program in the wedding photography industry.

1.Case Study.

The case display can not only intuitively see the on-site decoration links, wedding details and other issues, but also reduce the time for collecting materials and communication time through the case display. Through case display, customers put forward their own ideas, solve customer problems in a targeted manner, and reduce the output of personnel.

2. On-site wedding display.

Each on-site wedding can be presented as long as the user wants the wedding, as long as the user wants the wedding, it can be presented. Users can find a wedding that suits their style.

Through **sharing, you can directly hit the wedding scene, feel a different wedding and happiness, than take customers to visit the store, see the wedding ** and copywriting effect is much better. It can allow customers to understand the wedding in advance, and combined with the best sharing explanation, it can quickly facilitate the transaction.

The offline wedding industry is very busy and has limited human resources, and through the consultation function of the applet, it can not only solve the problem of too large consultation volume and limited manpower, but also improve the customer conversion rate.

5. Share the wedding.

Through the sharing function, you can share the wedding scene with relatives and friends, you can get the corresponding discount, which is more conducive to developing the channels of the business, far stronger than investing money in advertising, as the saying goes, the business says that they are a hundred words good, it is better to say a good friend.

In addition to the above functions, different wedding companies in the wedding industry can customize the functions of the Mini Program according to their own needs, and maximize the effect of combining online and offline with the help of the Mini Program.

Muyu Shop focuses on the customized development of new retail applets, which are suitable for more than 30 industry application scenarios.

It is very necessary.

Wedding photography agencies should now be able to see that users are becoming more and more refined, and their customer acquisition costs are becoming higher and higher.

Entering the wedding photography platform, the annual cost is rising; Search bidding, conversion costs are also gradually rising; Douyin and Kuaishou need strong operations, and advertising expenses are not something that small businesses can invest in.

The cost of developing Mini Programs is low, the launch is fast, and the customer acquisition is simple and the marketing functions are strong, such as: group flash kill function, which can increase store sales; Distribution features that can increase referral rates. In addition, more marketing functions can also be customized according to the actual needs of the photo studio to achieve low-cost sales growth.

For the wedding photography industry, the small program has low cost, fast online speed, and wide entrance, which can attract more online resources, which makes the wedding photography mini program save costs to a large extent, reduce the promotion of sales personnel, and use the number of service personnel to only concentrate on good service and wait for users to come to the door.

Of course, it is necessary to develop a small program that can bring the following benefits to photography businesses:

1. Improve user experience.

Whether it is an online or offline enterprise, WeChat Mini Program can provide users with convenient services and make users refreshed. Experience the convenience brought by the development of information technology. Eliminate all kinds of formalities in the traditional transaction process and reduce the occurrence of errors. More intimate service.

2. Better connection between online and offline.

Whether it is an online or offline business, if you want to make money, you must have traffic. Through WeChat Mini Programs, online traffic can be directed to offline, and offline traffic can also be directed online, making it convenient for users to connect and the probability of consumption and shopping will also increase.

3. Faster brand communication.

Whether it is an online or offline enterprise, brand communication has always been a competitive bargaining chip in the industry for a long time. The WeChat mini program is a convenient sharing channel and a natural billionaire living activity backed by the WeChat ecosystem. Through the existing more than 60 entrances of the WeChat mini program, reasonable marketing management methods are used.

If necessary, the development of Mini Programs is the most effective way and way to open up the relationship between merchants and users.

Not only the wedding photography industry, but every industry is promoting itself in the WeChat Internet, finding customers and achieving conversion. The habit of WeChat marketing in photo studios is to often send some guest photos in the circle of friends, or ** to the intended customers. If the photo studio has an official website of the applet, it is easy to reach it with one click.

It is a carrier that links merchants and users, and customers see similar to the official website on the PC side. Of course, these are not enough, the social content in the Mini Program is the focus, and the social functions such as booking coupons, style tests, and discount packages are the key to reaching users.

is necessary.

Benefits of Enterprise Development Mini Programs:

2. Interact with different WeChat***, share data, and drainage. It can do tens of thousands of hundreds of thousands of data drainage and promotion within 10 days, and use other people's fans to do their own business.

3. WeChat payment and Alipay payment are just payment tools, and you can precipitate customers by paying with a small program, and you can push information, new products or preferential activities to customers within 7 days after seeing the user's browsing records and applet payment in the data background of the enterprise applet, that is to say, the applet payment can realize customer precipitation, after-sales service + later promotion and marketing.

4. There is no limit to the number of Mini Program codes generated, which can realize one thing and one code, and know the customer's best channel and delivery effect. Similar to the WeChat group ID recognition function of the Mini Program, it can be classified and managed, and the user portrait can be automatically classified in the background, region, gender, and age. Data analysis of mobile phones, active users, etc.

5. WeChat has set up a search application department to support social search, application search, content search, and the applet can directly find you through the name of the applet through accurate search, fuzzy search, and associated word search, that is to say, the name of the applet is unique, once you register others, you will represent the entire industry.

6. Mini Program SEO optimization, each Mini Program can set 10 keywords, search keywords to find the company's Mini Program, a mobile application that can lock accurate customers, so that strange customers can easily see you by searching for keywords.

Of course it's necessary.

The birth of WeChat mini programs is undoubtedly a revolution in the retail industry; In the past, if a business wants to sell products on the Internet, powerful companies will generally build a **** or app to promote, but the experience of ** and APP to the user is not high, when the user opens**, usually the web page will load for a few seconds to complete, and the page jump method on the mobile terminal is also very uncomfortable, sometimes the user browses a**After exiting, he may not be able to find this in his life**, because it is really difficult to remember a**, and let the user browse the basic brand for the first time, It's not easy either; The app is even more difficult to promote, and it costs a lot to make users willing to be a burden of tens of trillions;

In the past, most merchants chose to settle in and open stores on traditional e-commerce platforms, such as **, JD.com, Meituan, etc., but now merchants need to pay high costs if they want to occupy a place on these platforms, and the cost of opening a store is even higher than opening a physical store, and Meituan's percentage is even more scary. WeChat applet is decentralized thinking, to avoid the situation of e-commerce monopoly, to solve the problem of poor web page and APP experience, fast opening speed, low development cost, the most important thing is to promote, merchants can according to their own business model, the development of the corresponding functional module, without high promotion costs, only the development of marketing functions can achieve the best self-propagation, in the social platform of WeChat, the fission speed is amazing, so as to achieve the purpose of attracting new and repurchase. Building a WeChat Mini Program is self-built, not subject to the control and control of the platform, and the user data obtained belongs to the merchant.

The network is becoming more and more developed, WeChat user traffic is large, and now children, young people, and the elderly will play WeChat, and every guest will play WeChat. Traditional publicity, advertising leaflets, and promotion, the cost is large, and it is better to drive customers in the local region through various activities of WeChat applets. At present, many small programs on the market are just a simple display of e-commerce system, not for the specific marketing development of photo studios, Jintuo professional photo studio applets, only for the development of photo studios, a collection of a variety of gameplay, trailer fission, so that the studio can easily drive old customers to fission new customers.

When choosing a Mini Program development company, you must pay attention to the following points:

1. Looking at its official website, if a small program development company doesn't even have its own **, why does it have the strength to help customers develop small programs? Generally, this kind of company is a leather bag company, and it makes the difference.

2. Search for the company's brand name to see if there is any negative news, if the search appears keywords such as: **, deception and other related words or directly in the search results appear negative news, then the company should choose carefully.

3. Looking at its case, if a small program development company does not even have a case, then it is likely to be a new company that has just been established.

1. Users can enter the merchant mini program through friend recommendation, nearby small Yuzhao program, and scan the Erwei demolition code to enter the merchant mini program and choose the service they need. 2. Wedding photography applet merchants can provide users with wedding card production services to convey the happiness and joy of the newlyweds in a more high-end way. 3. Provide users with different styles of templates, one-click production and sending, so that relatives and friends can understand the newcomer's information more conveniently, send blessings to them, and at the same time, make great brand publicity for the photo studio.

4. After relatives and friends receive the invitation, they can quickly send their blessings and reply whether they can go to the banquet and the number of people attending the banquet, so that the newlyweds can count the number of people at the banquet and make arrangements, and friends can also quickly find the brand through the invitation card and customize their own photography plan.

How to do a wedding photography applet? There are several main steps:

1.First, apply for a Mini Program account.

2.Choose a good development method.

There are three ways to develop small programs, develop them in a team, purchase templates and third-party customization, and different production methods are also different. It is recommended to choose a third-party outsourcing service provider for development. It saves trouble and effort, and the user experience of the small program produced is good.

3.Determine the function.

4.Develop Mini Programs.

Once you've decided on the features, you're ready to develop the Mini Program.

5.Submit for review.

After the wedding photography applet is developed, it needs to be submitted for review, and if the review is passed, it can be put into operation.

It depends on what type you are, whether it's a platform, or a photography agency.

First, the wedding platform or photography platform, photography agencies can settle in. Key features can include:

1.Regional sub-stations.

2.Photography merchants (brand introduction, guest film display, evaluation, photography**, discounts, grouping, etc.) 3Merchant management.

5.Evaluation management.

Other functions can be customized and developed.

The second is a photography agency, whose main functions include:

Store introduction, brand introduction, photo studio introduction.

Guest film presentation. **Detail.

Promotions. customer acquisition, etc.

Other functions can be customized and developed, such as group flash sales, distribution systems, etc.