What are the details of SEO and SEM?

1.SEO: Search engine optimization, translated as search engine optimization in Chinese, refers to the internal and external adjustment and optimization of ** on the basis of understanding the natural ranking mechanism of search engines, improving the natural ranking of keywords in search engines, and getting more traffic, so as to achieve the goals of ** sales and brand building;

2.SEM: Search Engine Marketing, translated into Chinese as search engine marketing, refers to the promotion of ** on the search engine, improve ** visibility, thereby bringing traffic network marketing activities;

3.SEM includes SEO, PPC (Pay Per Click, such as PPC, etc.), paid login, etc., among which SEO and PPC are the most common.

4.SEO and SEM both have the same purpose, both are for sales and brand building; The difference is the way of implementation: SEO is to obtain good organic rankings through technical means; SEM can be through technical means (SEO) and paid means (PPC), etc.

Hope it helps.

SEM can directly bring benefits.

seo(searchengine

optimization), translated into Chinese as search engine optimization, is a more popular way of online marketing, the main purpose is to increase the rate of specific keywords to increase the visibility, and then increase the chance of sales. It is divided into off-site SEO and on-site SEO.

The main work of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their search result rankings for a specific keyword, so as to improve search engine rankings, so as to increase the number of visits, and ultimately improve the sales ability or publicity ability of the technology.

SEM is SearchEngine

The abbreviation of marketing, Chinese means search engine marketing. SEM is a new form of network marketing. What SEM does is to make comprehensive and effective use of search engines for online marketing and promotion.

SEM can maintain the brand in the search engine, and present the negative and bright information of the brand in front of search users as little as possible, which can prevent competitors from malicious framing on the Internet. At the same time, it can be promoted with positive and commercial information, so as to achieve the goal of brand promotion.

SEO is a part of SEM that includes SEO.

The main thing about SEO and SEM is that the end goal is different:

SEM is to expand the business value brought to the search engine on the basis of SEO technology, plan an effective network marketing plan, including a series of first-class operation strategy analysis, and implementation, marketing effect detection.