The process of creating a famous brand by some famous enterprises

First, the brand image:

It is the most common and easiest brand system to build, usually based on the design of the system of CIS, which is manifested as: corporate image symbolVisual system and auditory system, corporate packaging|Corporate image and product image.

2. Brand communication:

It is a brand advertising system, through a variety of online and offline carriersThe platform disseminates corporate information and product information. The forms of expression include: pure commercial advertising, public relations endorsement, public welfare and cultural publicity.

3. Brand culture:

Brand culture is a difficult system for building a brand. Brands, like people, must not only have personalized character connotations, but also have rich brand ideology. Including: enterprise system culture, team culture, market culture, spiritual concept culture, and material cultureproduct culture, etc.

Strategies for businesses to create well-known brands:

Choose a clear brand positioning;

Provide high-quality products and perfect services;

Establish a good corporate image and reputation, a good reputation is the intangible asset of the enterprise, and a good brand needs a good reputation as a support;

Form a unique corporate brand culture image;

Highlight the core values of the brand;

Pay attention to the emotional communication of the brand (so that the product and the customer establish a continuous emotional relationship and continue);

The gold content of the brand is accumulated consistently, rather than hoping for quick success, overnight success or once and for all.

A corporate brand refers to a brand with the name of the enterprise as the brand name.

The corporate brand conveys the business philosophy, corporate culture, corporate values and attitude towards consumers, etc., which can effectively break through the barriers between regions and carry out cross-regional business activities. And for the very different real estate to provide a unified image, a unified commitment, so that different products between the formation of associations, the integration of product brand resources.

The connotation of the corporate brand should at least include the brand of goods and services, and the corporate brand should be derived on the basis of the two. Only the value-added service that matches the company's commodity brand, that is, the enterprise establishes a unique service brand with rich corporate culture connotation that is different from competitors, can continuously improve the value content of the commodity brand and improve the reputation of the enterprise, otherwise the connotation of the corporate brand will be greatly discounted. It is the combination of tangible commodity brand and intangible service brand that can achieve a corporate brand that enhances the core competitive advantage of an enterprise, and an excellent brand can achieve an advantageous enterprise.

Abstract:In the fierce market competition, famous brands are of great significance to the survival and development of enterprises. For enterprises, what they are most concerned about is how to create famous brands at home and even internationally and create the best economic benefits, so that enterprises can develop rapidly and be invincible in the competition.

Document Symbol Code: A Article Number: 1673-291X(2011)34-0200-02 Introduction Brand is the embodiment of the comprehensive strength of the enterprise, and is the reflection of product quality, technology, service, reputation and other functions.

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Systematic branding is divided into three phases:

First of all, it is necessary to plan the brand, put forward a very clear goal for the planning brand, and then formulate measures to achieve the goal.

The second stage is the brand building stage, which establishes the core of the brand, brand personality, vision and mission, puts forward differentiated brand propositions, and implements the concept of the brand into the brand experience.

The third step, the brand formation stage, according to the changes in the market and the company's own development, constantly maintain and improve the brand, so as to generate brand influence. You can go to the official website of the host for more information.

How to create a famous brand is a process, individuals have been engaged in enterprise management for more than 10 years, talk about a little experience in building a brand in the past 10 years:

1. First of all, there must be a registered trademark. Although this is not a necessary prerequisite for creating a famous brand, in today's market economy, if even the trademark is not registered, and the corporate logo is not registered, then it is a bit sensational to talk about creating a famous brand. Registering a trademark is relatively simple, but a good brand name with a good logo requires hard thinking.

When your trademark is approved by the State Trademark Office, you have the first prerequisite for creating a brand;

2. After having a good trademark and a good name above, you should consider choosing a good package. Now is the era of packaging, packaging is not a container, but **, so there needs to be a good packaging design, and this packaging design is precisely associated with the brand;

3. Good products. There is a good name, a good packaging, and a good product. Any brand-name product is backed by a very good quality product.

4. Good network. The first three basic conditions are met, to form a marketing team, a well-trained sales team will start the terminal network construction. Do you want to be a national famous brand?

A regional brand? A local brand? After choosing a good network, it is necessary to do a solid job in marketing network.

5. Okay**. The creation of any famous brand can only be achieved by having enough advertising, publicity, and publicity. Although good wine is not afraid of deep alleys, but for creating a famous brand, it is necessary to strengthen publicity, advertising, and **, otherwise no matter how good your things are, they can only be placed in the alley, and you can enjoy yourself!

6. Good management. It is recommended that enterprises should set up a brand management department and have a very authoritative "Brand Constitution". All the work of the enterprise should focus on brand building, and the brand constitution should be the implementation outline.

The above is just a personal opinion, I hope it can be helpful to friends who are engaged in brand work.