On the Green Marketing of Agricultural Products in China is urgently needed 10

Hello dear, the significance of studying the green marketing of agricultural products is as follows:1For consumers, green marketing can provide safer, healthier and more environmentally friendly agricultural products, and it can enhance consumers' confidence in purchasing and recognition of products

For producers, green marketing is an important way to improve the added value and economic benefits of products, which can help them establish brand image, expand sales channels and sales scope, and enhance their competitiveness in the marketFor the society, green marketing can promote the sustainable development of agricultural production, reduce environmental pollution and waste of resources, improve the quality and taste of agricultural products, and help protect the ecological environment and promote social harmony.

The basis is green production. The basis of green marketing of agricultural products is green agricultural production. The so-called green agricultural production refers to the adoption of environmentally friendly, resource-saving and ecologically balanced methods in the production process of agricultural products.

We do not use synthetic pesticides and chemical fertilizers, do not carry out genetic modification, do not pursue high yields, but pay attention to protecting the ecological environment and the quality and safety of agricultural products.

Only on the basis of green agricultural production can the green marketing of agricultural products be realized.

1. The characteristics of the marketing of China's special agricultural products are as follows: inaccurate strategic positioning, poor consumer education, weak brand awareness, low degree of standardization, insufficient safety guarantee, and incomplete industrial chain.

2. Countermeasures to the marketing problems of China's characteristic agricultural products: optimize product positioning, do a good job in consumer education, do a good job in brand expansion, pay attention to standardization construction, improve the food safety guarantee system, and improve the industrial chain. The marketing of special agricultural products is the bottleneck and key to the development of special agricultural products, and it has a bearing on the success or failure of China's new rural construction, and is also a major event related to the development of the rural economy and the income of peasants.

The research content of agricultural product marketing is constantly changing with the development of the discipline and the development of marketing concepts. In the early days, the research content of agricultural marketing focused more on the field of circulation. , emphasizing how to sell agricultural products.

For example, until the end of the 40s of the 20th century, the research field of agricultural marketing in the United States was still limited to the distribution process. At that time, it was generally believed that the marketing of agricultural products began after the agricultural products left the door, that is, after the first to the middleman, until it was delivered to consumers. Its characteristic point is that the boundary between the production process and the marketing process of agricultural products is relatively clear, the field door is the dividing line between production and marketing, the field door is the production process, the field door is the marketing process, and the marketing activities are only the buying and selling activities of the merchants.

In the field gate, not only the commercial business activities of agricultural products before and during production cannot be regarded as talking about the marketing of stove shirts, but also agriculture. Some business activities of products in the post-production period, that is, in the post-production stage for sale, such as the sorting, grading, and storage of agricultural products, cannot be regarded as defensive marketing. In the era of product marketing concepts, people mainly use "product research methods and perspectives" to study the marketing of agricultural products, focusing on discussing the technical conditions and contents of transportation and marketing of post-production processing, packaging, transportation, storage and sales of agricultural products.

Summary. Hello, in recent years, with people's increasing requirements for healthy food and environmental protection, the market demand for green agricultural products has gradually increased. However, due to the problems of opaque information and information asymmetry in the agricultural product market, it is difficult for consumers to identify green agricultural products, and it also brings problems of trust and brand building to agricultural product manufacturers.

Therefore, it is of great theoretical and practical significance to carry out research on green marketing of agricultural products and study consumers' cognition, demand, purchase behavior and related influencing factors of green agricultural products to discover the problems and opportunities of green marketing, optimize green marketing strategies, and enhance the awareness and competitiveness of green products.

Hello, in recent years, with the increasing demand for healthy food and environmental protection, the market demand for green agricultural products has gradually increased. However, due to the opaque information of the agricultural product market and the asymmetry of filial piety, it is difficult for consumers to identify green agricultural products, and at the same time, it also brings the problem of trust and brand building to agricultural product manufacturers. Therefore, it is of great theoretical and practical significance to carry out research on green marketing of agricultural products and study consumers' cognition, demand, purchase behavior and related influencing factors of green agricultural products, which is of great theoretical and practical significance for the problems and opportunities of green marketing, the optimization of green marketing strategies, and the enhancement of green product awareness and competitiveness.

Can I have more?

The background of the research on green marketing of agricultural products mainly stems from people's increasing concern about food safety and environmental protection. With the improvement of people's living standards and the enhancement of health awareness, consumers are becoming more and more sensitive to food safety issues. At the same time, problems such as environmental pollution and ecological damage have also attracted widespread attention.

Therefore, green, healthy and environmentally friendly agricultural products have gradually been favored by consumers. In this context, many companies have begun to devote themselves to the promotion of green agricultural products, and green marketing has become a key means to achieve this goal. On the one hand, green marketing can highlight the green, healthy and environmentally friendly characteristics of products, and attract more environmentally conscious and health-conscious consumers; On the other hand, green marketing can also improve the brand image and social responsibility of enterprises, and win the trust and support of consumers.

Therefore, it is of great significance to study the green marketing strategy and effect of agricultural products to enhance the brand shape of agricultural products, increase the added value of products, improve product quality, and promote the sustainable development of agriculture.

Green agriculture finally provides green products to be sold late. （）

a.Correct code tease.

b.Mistake. Correct Answer: Argument B