What is socio cultural connotation 5, what does cultural connotation mean

Cultural connotation is the thoughts, concepts, behaviors, customs, habits, and representative figures formed by a group (which can be a country, a nation, an enterprise, or a family) in a certain period of time, as well as all activities radiated by the overall consciousness of the group. In the traditional sense, a person has or is not educated, which refers to the level of education he has received, the latter being interpreted in a narrow sense, and the former being interpreted in a broad sense.

The cultural connotation can be roughly expressed as: extensive knowledge and the ability to learn and apply it to life, as well as the inner spirit and cultivation. The traditional concept is that culture is the sum of material and spiritual wealth created by human beings in the process of social and historical development.

It includes three aspects: material culture, institutional culture and psychological culture. Material culture refers to the material civilization created by human beings, including transportation, clothing, daily necessities, etc., which is a visible and explicit culture; Institutional culture and psychological culture refer to the life system, family system, social system, way of thinking, religious belief, and aesthetic taste, respectively, which belong to the invisible implicit culture. It includes literary, philosophical, political, and other aspects.

The spiritual wealth created by human beings includes religion, beliefs, customs, moral sentiments, academic thoughts, literature and art, science and technology, and various systems.

To make the cultural connotation of the product, as a brand is to have a positioning for itself, the market group, age, men and women, the cultural connotation (taste) of the crowd, as a design, just what kind of elements are used to express the brand's internal aesthetics, which is objective, and a trend of the brand is not something we can figure out in one or two sentences.

The way to make the product more connotative is to make yourself more connotative, the cultural connotation of the product is externally given, and there are also created as design elements at the beginning of the design.

In fact, the products designed by many companies are the cultural connotation given by the day after tomorrow, and it is necessary to start from the root in order to make the products truly reflect the cultural connotation.

The cultural connotation of furniture, after joining the WTO, China's local furniture industry began to devote itself to the research and design of products and the development of the market, the major furniture industries began to appear and develop rapidly, and the products developed are more in line with China's traditional concept, durable, low quality.

Cultural connotation refers to the content of the human spirit and thought reflected in the carrier of culture.

The personalization of furniture and the connotation of the text.

Modern people have a strong sense of individuality, and they often want to have a high expression of themselves in the objects they use, and this is most prominent in clothing. In furniture, this is also starting to show. In fact, it contains a kind of "personal story" complex in people's hearts, which is intended to reflect personal status, experience, taste, ambition and hobbies in the furniture they use.

The personalization of the styling is precisely what meets this need. Modern consumers always want their furniture style to be different from others, and the shape is unique and belongs only to themselves.

Although furniture is a kind of living utensils, because it is fixed in the family and used all the time, it must contain the cultural connotation of this era, showing people's life taste and customs. This connotation shows a strong national and historical character. China's Ming-style furniture, its simple and smooth shape, reveals the "unity of people" realm of the scholar class at that time, with lofty ambitions and a tranquil mood; For example, the top brand furniture "Ligne Roset" in contemporary France and the famous brand furniture "Rolf Berz" in Germany are almost the same in terms of modern technical indicators, comfort and practical range, but the style is very different, the former is free and romantic, and the latter is very strict with himself, which reflects the differences between the French Gaul nation and the German Germanic nation.

Therefore, the consumer-led era of furniture pays great attention to its cultural connotation, this connotation has a rich national and historical, it is specifically manifested in the style and shape of the design vocabulary, whether it is modern style or traditional style, whether it is Chinese or Western, the furniture on the Chinese market is mainly used by the Chinese people, they have to show people the state of life in the form of survival of the Chinese nation, and the content is self-evident.

To understand the cultural connotation, it is necessary to have a deep understanding of our culture.