How to recognize and understand the psychology of consumption?

Definition Consumer psychology refers to the mental activities that arise when consumers seek, choose, buy, use, evaluate, and dispose of products and services related to themselves. It refers to the psychological characteristics and the process of mental activities displayed by consumers when they carry out consumption activities. There are roughly four kinds of consumer psychology, which are:

Conformity, seeking differences, comparison, truth-seeking. The psychological characteristics of consumers include the characteristics of consumers' interests, consumption habits, values, personality, temperament, etc.; The psychological process of consumers is divided into seven stages: generating needs, forming motivations, collecting product information, preparing to buy, selecting goods, using goods, evaluating and giving feedback on the use of goods.

Consumer psychology is affected by many factors such as consumption environment, consumption guidance, and consumer shopping places. Enterprises often develop corresponding marketing strategies through the influence of consumer psychology.

Consumer psychoanalysis.

1. Look for a purchase target. 2. Perceive the goods you want to buy. 3. Induce associations with the use of goods.

4. Judgment comparison. 5. Select Buy. 6. Post-purchase experience.

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Consumer psychology refers to the psychological state composed of psychological factors such as cognition, emotion, attitude and behavior of individuals in the process of consumption. Consumer psychology is influenced by a variety of factors such as culture, society, and individuals. When consumers make consumption decisions, they will be influenced by a variety of factors, including the characteristics of the product itself, consumers' personal characteristics, social environment and cultural background.

As a result, consumer psychology is complex and diverse.

2. Why are young people willing to spend 10,000 yuan to buy a mobile phone?

Today's young people have a stressful life and face a variety of problems. In this case, they want to meet their needs by buying a mobile phone. For them, it's not just a phone, it's a way of life.

In their opinion, an expensive mobile phone can boost their social status and make them feel more confident and valuable.

In addition, young people have a kind of "vanity". They hope to show their economic strength and social status by buying the best mobile phones. In modern society, people often reflect their identity and status by owning high-end items.

For young people, an expensive mobile phone is a symbol of status and status. Lead dust.

3. Why are young people reluctant to use a shared charging treasure for a few dollars?

Although the ** of shared charging treasures is very low, Nianhuai Nian Zen light people are reluctant to use them. This is because the use experience of shared power banks is not good. The power of the shared power bank is unstable, and sometimes Gola is not even available.

In addition, the charging speed of the shared power bank is also very slow, and it takes a long time to fully charge. These issues can all affect the experience of young people.

In addition, the hygiene problem of shared power banks is also one of the reasons why young people are reluctant to use them. Shared power banks are public goods, and it is easy to breed harmful substances such as bacteria and viruses. For hygienic young people, there are certain risks associated with the use of shared power banks.