How to deliver the flower shop online and how to operate thank you.

Now is not the best time to be an online florist.

The model of the online flower shop is to accept flower delivery orders across the country through certain marketing means, and then transfer them to physical flower shops across the country to make and distribute them, so as to earn the difference in price. For example, if you sell a bouquet of flowers for 200 yuan, you charge 200 yuan from the customer, and then transfer it to the destination physical flower shop to make and distribute it, pay 100 yuan to the physical flower shop, and you earn 100 yuan. **Only do the work of receiving orders and transferring orders, and do not participate in the specific work such as product production and distribution at all, which is basically this model.

But now this model is very backward. Why was it popular in the early days?

The first is the asymmetry of information: in the past, the network was not so developed, a person in Beijing wanted to give his girlfriend in Xi'an a bouquet of flowers, basically unable to find a local flower shop, only by those who received orders from all over the country to complete, at that time, these ** who have a contact list of physical flower shops across the country that is an important resource, they are through such as 114 to find physical flower shops across the country. And now there are a large number of QQ groups, WeChat groups, etc., so it is really a simple thing to find physical flower shops across the country.

Similarly, it is easy for customers to find a local brick-and-mortar flower shop.

The second is the payment method: it is very difficult to pay off-site in the early days, and even if the customer finds a local flower shop, the payment is a very troublesome thing. And now, online payment, Alipay payment, WeChat payment.

No matter where you are, the mobile phone will be paid immediately with two clicks.

Finally, there is the cost of publicity: in the early days, there were very few national flower couriers, and only a small amount of publicity expenses were needed to get orders. Many of the so-called national express flowers** are just one person, a laptop, a network cable, known as the national or even global distribution.

And now, the best to do the national flower express abounds, the cost of getting an order is much higher than before, coupled with the malicious competition between the two sides, one eliminates the other. The margins are already very small.

To sum up, it is no longer suitable for the so-called national flower express flowers**.

Of course, if you are already running a brick-and-mortar flower shop, online marketing is a very beneficial supplement to a brick-and-mortar flower shop.

Just contact me, all kinds of free help.

There are many ways to order flowers for home delivery, and here are a few of the common ones:

1. Order through the flower e-commerce platform: Many well-known flower e-commerce platforms at home and abroad provide flower delivery services, you can choose your favorite flowers and delivery time on the ** or APP, and wait for delivery after placing an order.

2. Order through flower shops: Some offline flower shops also provide door-to-door delivery services, you can contact the merchant through **, WeChat, etc., tell the merchant the address and flower variety that needs to be delivered, and the merchant will provide delivery service according to the situation.

3. Order through the third-party delivery platform Wanhuai: Some third-party delivery platforms also provide door-to-door delivery of flowers, you can choose your favorite flowers and delivery time on the platform, and wait for delivery after placing an order.

Different ordering methods need to pay attention to different precautions, such as Zheng Yuru**, quality, delivery scope, delivery time, etc., it is recommended to choose a merchant or platform with high credibility and excellent service for ordering.

Each flower has its own symbolic symbol:

1. Plum blossom means auspiciousness, happiness, nobility and arrogance, and it is a symbol of friendship and beauty.

2. Daffodils imply auspiciousness, happiness, and pure beauty.

3. Chrysanthemums imply unyielding, auspicious, and elegant, but don't give white chrysanthemums at will.

4. Carnations symbolize true love, greatness, blessings and family affection. <>

Before opening a flower shop, in addition to weighing the funds in hand, you also have to spend a lot of time thinking about the positioning of the flower shop. There are two typical positioning, one is to choose a high-end flower shop with exquisite store decoration, high price and high quality of goods sold, and service for middle and high income earners, and the other is an ordinary and friendly small flower shop with affordable prices and flowers. Exterior design of the flower shop Open a brand flower shop, when doing the first impression of the customer, the exterior design of the store is essential, the design of the exterior is recommended to do, within 100 meters should give the customer a visual impact, the content of the store should be confessed nearby, that is, let people know what kind of store this is, the main business products in the store, it is best to have their own personality and appeal, the choice of color is the best way to make a visual impact, through the expression of similar colors can be infectious, The expression of contrasting colors can make your own florist more eye-catching, and the original color can make the florist have its own flavor!!

The color matching of the florist arrangement.

Flowers are a symbol of beauty, and when people mention a flower shop, they always feel that it is a comfortable and beautiful place. However, sometimes we walk into some flower shops, although they are also full of flowers, it is difficult to find the unique beauty of each bouquet, and there is no desire to buy it. At this time, the florist layout is very important, and color matching is one of the key points.

1. The image design of the flower shop, first of all, is the design of the exterior scene, (the design of the exterior scene, including the color arrangement and texture of the flower shop wall, is unique and individual, and can be accepted by most people at the same time, (this is also the most important design !! The second is the design and setting of the interior of the flower shop, including lighting, structural arrangement and color matching!

2. The selection of personnel of the flower shop.

3. Import and export management of florists.

4. Development and maintenance of florist customers.

5. Arrangement and guarantee of florist services.

6. Advertising and design of flower shops.

7. The most incurable trick of the flower shop The easiest and easiest trick - discount The most effective trick - home delivery The most popular trick -- Greetings The most confident trick -- show the floral art The trick that keeps up with the trend -- start** The most far-sighted trick -- the implementation of the membership system The most effective trick -- open a training course The most effective trick -- pay attention to credibility.