How to push the main products? How to display a boutique

If the light is used well, it will also have a good ** effect.

The position with good light, good visual effect and sufficient brightness can maximize the advantages of the product. On the display, the main products can be placed so that customers can easily find them, and with the cooperation of lighting, it can create a comfortable shopping atmosphere and promote consumers' impulsive consumption.

In addition to grasping the time period on the market, how to display the new products at the beginning of the season, coupled with good sales training and management, has laid a good sales foundation for this season. Usually, brands will divide new product launches into several bands. At the end of last quarter and the beginning of this season, the capacity of new products may not account for 20% of the entire store volume.

But with the arrival of the season, the volume of products in the season will be more and more, at this time the store should pay attention to what aspects when loading? The first step is to require the shopping guide to have a full understanding of the style, color, material, wearing characteristics and precautions of the newly listed products; The second step is to plan the display area of the new product in combination with the situation of the store and confirm the display area where the new product is placed. The third step is to make some simple planning and adjustments to the wall in the confirmed display area according to the product characteristics, so that the wall adjustable props are more in line with the existing new product display needs.

For example, the original wall is used for the display of tops, and now it is necessary to carry out the display of summer long skirts, and here it is necessary to re-plan and design the wall to make it more in line with the display requirements of the existing long skirts. The fourth step is to divide the new products and select the samples for key display, namely:

In-store VP performance or PP performance. At the same time, you can also use pop or other forms to make some obvious ** or text prompts and introductions, so that customers can understand new products more conveniently and quickly. The fifth step is to use IP as a supplement to the mass display.

The sixth step is to select the sample style of the window for key display according to the new product display in the store. The window is the eye of the whole store, and it plays a very key role in improving the store entry rate, so it must be treated. The seventh step is to make final adjustments to the lighting of the store hall and the lighting of the shop windows.

Under normal circumstances, at this point, the phased adjustment of new products can come to an end, but for the display, there is no one-step display, only according to the sales situation to constantly correct and improve the display. Therefore, the display staff of the store needs to make some adjustments according to the customer's reaction to the new product after a period of sales. The last step is to do a good job of display maintenance!

New product listing display flow chart: 1 Familiar with the goods 2 Determine the area 3 Adjust the wall 4 Select the sample key display 5 Bulk display 6 Window display 7 Lighting adjustment 8 Instant fine-tuning 9 Timely maintenance Also, in the sales process, if possible and conditions permit, there can be one or two ** staff to do the wearing effect display, this trick is very effective in promoting sales. Shoppers often say that they wear what they sell and what they sell.

The above new product display process can only be operated according to this process when the store does not make major adjustments, if there are more new goods, it is a comprehensive adjustment, and the whole process is different. At this time, the passage of the store may have to be re-planned, and the movement will be big! (To be continued).