The current situation of the cultural industry 5, the current situation and prospects of the cultura

From a macro perspective, the prospects for the development of China's cultural industry are relatively good. However, the cultural industry covers a wide range of branches and has a large number of branches, and the development prospects of different branches will be relatively different.

First of all, industries such as animation, self-production, and self-production will face relatively good development prospects. In the field of the entire cultural industry, sub-industries such as animation, self-industry, etc., are several sub-industries with relatively bright prospects. The development prospects of the domestic animation industry are relatively bright, because the new generation of young people has a relatively high acceptance of domestic animation, and in recent years, many domestic animation works have a good reputation, with a lot of commercial value that can be tapped.

Domestic ** is also an industry that benefits from the "rise of national style". The rise of short ** software has brought fire to a large number of domestic ** people who were originally unknown; The official emphasis on intellectual property rights will also help people broaden the channels for the redemption of works. The self-leading industry is a sub-industry of the cultural field accompanied by "involution" and light.

At this stage, there has been fierce competition and a high degree of "involution" in the industry. However, the industry will still benefit from the growth of mobile Internet users. High-quality authors in more subdivided fields will also benefit from the tide of continuous development.

Secondly, industries such as cultural tourism and games will face certain differentiation. On the whole, the cultural tourism industry is facing the impact of the new crown epidemic, and its development prospects will be closely related to the recovery prospects of the tourism industry. The gaming industry is a promising industry, but it will also face a tougher regulatory environment than it used to be.

At the same time, the game industry also has to deal with the more serious issue of "anti-addiction of minors". Therefore, industries such as cultural tourism and games will face an environment where profits and profits coexist.

Third, the film and television entertainment industry may face a more volatile prospect. The domestic film and television entertainment industry has developed to a relatively developed level. However, some chaos in this industry has also attracted the attention of high-level management.

At this stage, the film and television entertainment industry needs to undergo a relatively major rectification. After the rectification, the entire film and television entertainment industry can usher in healthier development prospects. However, some non-compliant enterprises will be greatly affected in this rectification.

To sum up, China's cultural industry still has good development prospects. However, there will be significant differences between different sub-sectors.

I think the development prospects of China's cultural industry are very good, because in the current society, there are many people who like the cultural industry very much, so I think the development prospects are very good.

The prospects for the development of China's cultural industry are very good, because now people pay great attention to the development of culture, which promotes the great prosperity of culture, and at the same time, many cultures have innovated, so there are very good development prospects.

In today's society, the development prospects of China's cultural industry are quite good, and there are many cultural industries worthy of our exploration, and they are also particularly worthy of our exploration.

Literature and art are blooming and a hundred schools of thought are contending, and it is necessary to adhere to the correct direction of development in the chaos.

The status quo of the industry

-- The industry's year-on-year revenue achieved positive growth

From the perspective of the number of cultural and related industry enterprises above designated size in China, the number of cultural and related industry enterprises above designated size in China fluctuated from 2017 to 2020, and by the end of 2020, there were 10,000 cultural and related industry enterprises above designated size in China.

In 2020, the operating income of enterprises above designated size in cultural and related industries reached 9,851.4 billion yuan, an increase over 2019, and positive growth for the whole year compared with the declines in the first quarter, the first half of the year and the first three quarters of 2020.

Industry trends

-- The new business format of "Internet + Culture" has maintained rapid growth

From the perspective of new forms of industry, 16 industry sub-categories with obvious characteristics of new cultural formats (including radio and television integrated broadcast control, Internet search services, other Internet information services, digital publishing, other cultural and artistic industries, animation, game digital content services, Internet game services, multi-**, game animation and digital publishing software development, value-added telecommunications cultural services, other cultural digital content services, Internet advertising services, Internet cultural entertainment platforms, copyright and cultural software services, manufacturing of intelligent unmanned aerial vehicles for entertainment, manufacturing of wearable intelligent cultural equipment and manufacturing of other intelligent cultural consumption equipment) achieved operating income of 3,142.5 billion yuan, an increase over 2019, and the growth rate was faster and one percentage point faster than that in the first quarter, the first half of the year and the first three quarters, respectively; The proportion of the total operating income of enterprises in industries above designated size is an increase of one percentage point over 2019.

Among them, the operating income growth rate of five industry sub-categories, including Internet other information services, other cultural digital content services, Internet advertising services, entertainment intelligent unmanned aerial vehicle manufacturing, and wearable intelligent cultural equipment manufacturing, exceeded 20%. It reflects the strong development and growth trend of the domestic "Internet + culture" new business format.

In 2021, with the sustained and stable recovery of China's national economy, the demand for cultural consumption will be further released, the scale of the cultural industry will continue to expand, and the recovery trend of the cultural market will continue to consolidate.

The above data and analysis ** refer to the "Analysis report on the development prospects of China's cultural industry and investment opportunities in the industrial chain