Qualities required to engage in advertising creativity and planning

Based on the experience of individuals and friends around me, the major I studied at university has little to do with the work I do, so this is not an obstacle.

Based on the purpose of customer marketing, you have to be familiar with marketing, industry competition, consumer psychology, resource integration, etc., and those so-called creativity and ideas are just the local external manifestations of marketing strategies.

So, the advice is: if you really like it, do it, many people start from scratch, and the result depends on your diligence and your understanding.

By the way, if you want to engage in advertising design, you need to have beauty and design skills, if you are engaged in copywriting, you need to have good writing skills, and these two positions also require you to have good language communication skills (because it involves giving proposals to customers) and strong divergent thinking and creative skills.

1. You must be interested in advertising design. It's learning from the heart, not just looking for a job. The learning process is arduous, and on the basis of interest, you can take the initiative to learn and experience the joy of work in your future work.

Design is a long, long road, and only by identifying your own interests can you develop in this industry for a long time.

Dry goods: how to learn advertising design from scratch.

2. Watch more, practice more, imitate more.

After understanding the basics, you should practice more and watch more imitation of other people's excellent works. It's a process of accumulation. Only by learning and practicing more can we make progress, and we must be able to see other people's works and know what tools are used and how to make them.

Examples: Business one-page letter slip and poster design.

3. Enhance work skills.

Software: The three basic software for advertising design, Photoshop (PS), CorelDraw (CDR), and Illustrator (AI).

PS is bitmap software, which is used to deal with **, CDR and AI are vector graphics software, (you can choose one) to draw graphics, and can also be used for typesetting. The two should be used together. There are also some other software, such as those dedicated to typesetting, that you can learn when you have time.

With these three pieces of software in hand, the general design can be completed.

Dry goods: how to learn advertising design from scratch.

Printing process - to understand a little printing process, such as when designing the size, to do a good job of bleeding line, do a good job of cutting line. How imposition can save paper and materials.

Color - CMYK for printing, RGB for screen display.

Software operation is the basic skill, rookie level.

Aesthetic foundation, aesthetic habits, and rich peripheral knowledge are the necessary knowledge to enter the field of masters.

Take the simple Taiji diagram as an example, it is not only a patchwork of graphics, but also contains a rich philosophy of life. The relationship between black and white is opposed to each other and interdependent, and the truth that the end is endless.

Therefore, just learning software operation and thinking that you know how to design can only be a rookie.

Design, aesthetics, partial PS, CDR, CAD, AI, etc., partial film and television F, AE, AM, etc., as well as 3D and other software operation ......Leave it to me ...... details

A designer is not just a graphic designer or operator, and how much knowledge of visual communication should be mastered is something that should be learned well in the course, so I won't talk about it.

Personally, I think we should focus on two aspects:

1. Design is a problem-solving discipline, learn to solve problems from the perspective of the actual audience, not just make an attractive diagram.

2. Increase your knowledge, one is to increase your own design materials, and the other is to increase the possibility of solving problems.

Join some design ** (Zhanku, Hongdong China, etc.) or some design circles (designer's blog, etc.).

In addition, strive for more opportunities to hone yourself in the society, exercise your learning ability, communication ability and information gathering ability!

You don't need a high degree or foundation, it mainly depends on your interests.

Advertising planners should have seven abilities:1Analytical skills 2Communicative skills 3Organizational Skills 4Management ability 5Design Capability 6Writing ability 7Presentation skills.