Why did lipstick sales go up during a recession?

During the recession, sales of almost everything should have dropped dramatically, but lipstick did not, and sales increased. This is called the "lipstick effect", although lipstick is not a necessity of life, but it is an item that women use to comfort their souls, maybe in a recession, women need a beautiful lipstick to comfort themselves.

In ancient Rome, people used cinnabar to paint their lips, and even the emperor's repeated bans could not stop people's enthusiasm; In Elizabethan times, red wax stone was used in England as lipstick. This shows how deep everyone's love for lipstick is. During the economic depression of the 20th century, the chairman of Estée Lauder proposed the theory of the "lipstick effect", which later proved that lipstick sales did increase in such an environment.

The "lipstick effect" is a very interesting economic phenomenon, although the economy is sluggish, but everyone still has the desire to consume, these goods are called "cheap non-essential things", at this time, consumption, can play a role in people's psychological comfort. Some people also said that because lipstick can bring a sense of self-confidence to women and can also infect the men in the family, many women will buy some lipstick when the economy is down.

In film and television dramas, the color of lipstick is often used to reflect a character's personality traits and the situation at the time, and lipstick does have this effect, just like everyone thinks that the blackened heroine should be black lipstick. There is also the so-called "smiling lips", even if you are in a bad mood and put on lipstick, it will look like a smile, which can infect the people around you.

It can be seen that the reason why lipstick still sells well during the economic depression is because of the "lipstick effect".

This lipstick should be a woman's favorite product no matter what period it is, and boys will also give girls lipstick, which is not to say that it is a depression period, but it should be in such a state at all times.

Although it is in a period of economic depression, it is impossible to give up lipstick as an important item for everyone to improve their image.

Because lipstick is in great demand no matter what period it is, because lipstick can change a person's mental state and radiance.

Lipstick should always be needed by women at all times, but it should be in that depression period, but special attention should be paid to this matter, so it seems that it has risen instead.

Because in a recession, people can only afford something cheaper, so a lipstick is something that most women can accept.

Because lipstick, whether in a period of economic depression or in a period of economic prosperity, is something that everyone likes to buy.

Nowadays, people's consumption of cosmetics has been rising, and the economic depression has not affected the purchase of cosmetics.

In fact, lipstick is very much needed for everyone to make up and supplies, because when applying makeup, lipstick, yes, can improve the color to the greatest extent.

What kind of lipstick do you wear while wearing a mask?

I think that as far as I'm concerned, fundamentally this thing should be seen as a fact that lipstick is very much needed.

The phenomenon of rising lipstick sales due to poor economic conditions can be attributed to several factors:

1.Lipstick as a cheap luxury: In a downturn in the economy, consumers may choose to buy some relatively cheap luxury goods to satisfy their consumption desires. Lipstick, as a relatively low-priced cosmetic product, can provide this psychological comfort.

2.Lipstick as a gift: In times of economic downturn, many people may cut back or cancel more expensive gifts, but lipstick, as a less expensive gift, can still provide a heartfelt gift for friends and family.

3.Lipstick as a self-reward: In times of economic hardship, people may be more concerned about their emotional and mental health. Lipstick can be used as a self-reward to help boost one's mood and self-confidence.

4.Lipstick as a fast-moving consumer late: Compared to other consumer durables, lipstick is a fast-moving consumer product that has a relatively short lifespan.

Therefore, even in times of economic downturn, consumers will still buy lipsticks because they know that they can enjoy these products for a while without spending too much money on them.

In general, a poor economy does not mean a necessarily decline in lipstick sales. Conversely, consumers may pay more attention to lipstick's features as a cheap luxury, gift, self-reward, and fast-moving consumer goods, thereby increasing their purchases.

<> "The Lipstick Effect. You know why lipstick sales have been good.

1.Revelation. In the 30th year of the 20th century, the "lipstick effect" economic theory was first proposed during the Great Depression in the United States. The lipstick effect means that every time the economy is in a downturn, lipstick sales will skyrocket.

This is because people think that lipstick is a relatively cheap luxury, and in the economic downturn, people will still have a strong desire to consume, so they will turn to cheaper luxury goods. As a "cheap non-essential item", lipstick can play a "comforting" role for consumers.

In addition, the economic recession will reduce the spending power of some people, so that there will be some "small spare money" in their hands, just to buy some "cheap non-essential things". To be precise, the lipstick effect is an interesting phenomenon caused by the economic downturn that makes people psychologically more inclined to buy "lipstick".

2.Revelation. Economic strength and psychological emotions are important factors that promote people's consumption.

For businesses, the consumption of people is sometimes not only a necessary consumption in life, but also a lot of psychological and emotional consumption. Capturing the emotional point of customers can greatly promote the sale of products.

For us ordinary people, when the economy is in a downturn, businesses will take various ways to guide consumers to consume, at this time, we must control our psychology, not be kidnapped by the "lipstick effect", and spend money in a more meaningful and valuable place.

The "lipstick effect" refers to an interesting economic phenomenon that causes lipstick to sell well due to the economic depression, also called.

As a "cheap non-essential item", lipstick can play a "comforting" role for consumers, especially when the soft and moisturizing lipstick touches the lips. In addition, the economic recession will make some people's consumption lower, so that there will be some "small spare money" in their hands, just to buy some "cheap non-essential things".

If you want to save the lipstick market, you have to take off your mask, and the reason why people don't buy lipstick is because they don't have to wear a mask at all.

The core is innovation, and attracting customers is the most important thing. Coupled with good sales methods, the combination of quality and sales is what the lipstick market needs most.

It is necessary to improve the quality of lipstick, increase the value of lipstick, and strictly control the chemical composition of lipstick, so that lipstick can reduce the harm to human beings.

First, carry out a certain amount of publicity. You can carry out a certain amount of goods on platforms such as Douyin to increase the sales of lipstick. Second, improve the quality of lipstick. Continuously improve the quality, so that there will be a larger market.

Everyone has a love for beauty. Which beauty-loving girl has few lipsticks on the table, and there are few lipsticks on the table. Of course, there are cheap lipsticks such as expensive oil, and you can't afford to buy lipsticks of big brands, and you have to have two niche brands of lipsticks on the market.

Many beauty brands do not produce a single type of beauty product, but also produce other beauty products such as barrier cream, eye makeup, lipstick and highlighter, usually these brands will form a complete industrial chain, including design, production and sales. The sales of lipstick for pain have declined seriously, but the sales of eye makeup have risen, and there is a question in the minds of the public whether the lipstick effect has failed. But we're all more willing to believe that as an essential part of beauty, the lipstick effect can't fail.

What is the lipstick effect

The lipstick effect is a new one that has been proposed over the years. It means that during the recession, the sales of lipstick go up. It's hard for people who don't love lipstick to understand why people buy more lipstick when the economy is sluggish and people's incomes are lower.

This is due to the fact that the economy is not economical, and many people will limit their consumption and reduce their purchases of some high-end products. But at the same time, in order to seek spiritual comfort, I will buy ** relatively cheap lipstick. Of course, it doesn't have to be just lipstick, but it may also refer to other affordable and inexpensive goods.

After the outbreak of the new crown epidemic in 2020, lipstick has changed the situation of lipstick dominance in beauty. This is also incomprehensible under a mask, even if you put on a big red lip, others can't see it. The eyes that are not covered by masks are more concerned, and the eyes are the window of the human soul, and eye makeup is also one of the most important parts of beauty.

In the year affected by the pandemic, lipstick sales fell the most, almost by half. And beauty sales are on the rise overall. A large part of this is due to the rise in sales of beauty products.

The lipstick effect doesn't fail

Usually girls will paint a beautiful makeup look when they go out. There are just so many things you need for a full makeup. A lipstick that complements the eye makeup can be the finishing touch.

Even under the influence of wearing masks due to the new crown epidemic, many girls will buy a few lipsticks when they don't go out, buying lipstick in the hearts of girls is one thing, using lipstick is another, and you can't buy lipstick because you don't use it. Coupled with the fact that at the beginning of 2021, lipstick sales have already risen. Therefore, the lipstick effect will not fail for this generation of beauty-loving girls.

It's not that the lipstick effect is out of order, but because of the impact of the new crown, everyone wears masks when they go out, and even if they wear lipstick, they can't see it, so everyone is too lazy to put on lipstick, but pays more attention to eye makeup.

No. Lipstick is still a must-have item for perfect makeup, and eye makeup sales have only been on the rise for a while, and maybe next time it's contouring.

No, it's because of the impact of the epidemic, everyone wears masks when they go out, and applying lipstick not only does not play a role in beauty, but sometimes makes the face flowery, so most girls reduce the use of lipstick.

I feel like the lipstick effect doesn't work. Although every woman will buy lipstick more or less, it is impossible to use up all of them at once, so it is normal for lipstick sales to decline.

Yes, because this year's situation is special, there is not a lot of demand for makeup, and lipstick is not very popular anymore.

Yes, it should be affected by the epidemic, lipstick is not as practical as eye makeup, and it is easy to stick to masks, so sales will not be good.

It's not out of order. It's just that now that people are used to wearing masks when traveling, lipstick is not much use.

Like lipstick, it should be a single item that many women love to buy, because like lipstick, it is actually not particularly expensive, but it can add a lot of points to their appearance, so lipstick has caused a lot of girls to like something, like some time ago, because Li Jiaqi's popularity has also caused a big explosion in the lipstick market, because like Li Jiaqi, he is indeed a particularly powerful sales master, like he can sell out every time as long as he likes the lipstick, Therefore, everyone also trusts the lipstick number recommended by Li Jiaqi very much, because the lipstick number has a very big impact on a girl, like some **whiter people and **yellower people, the lipstick number they can adapt to is actually different.

1. What is the prospect of the lipstick market?

I think the premise of the lipstick market is still very good, because although this epidemic has caused a blow to many people, and because of the state of wearing masks, many people have no makeup, but I think women's love for lipstick must only increase, because they will definitely want to buy it when they see it, because lipstick is indeed an item that has a greater impact on themselves, even if they don't buy and collect it, there are indeed many girls who have this mentality, especially sometimes not. It's to look at all kinds of ** on the Internet, and when I see someone recommending it, I want to buy one. <>

2. Does lipstick have such a big impact on a makeup?

Personally, I think lipstick has a very big impact on a makeup, because sometimes you may put on makeup on your whole face, which is not as good as a lipstick, because lipstick is particularly able to improve the complexion, and some people's mouths are relatively white, so it looks very colorless and has no aura, but as long as you put on a lipstick, it will look a lot more energetic, so this is why many girls love lipstick so much, because lipstick is so magical. <>

3. Isn't lipstick poisonous when eaten?

No, like before, there will be many people who say that lipstick is toxic to the human body if eaten, but it also needs to look at the dose, so it is not harmful for us to apply it once a day, and like now, everyone should buy that kind of better lipstick, so the quality must be better, if it is the kind of inferior lipstick, I definitely don't recommend buying, because the cost of such a lipstick is not very high, so the dosage is not very good. <>