How do cultural variety shows penetrate into the hearts of the people?

Hello everyone. In recent years, with the huge boost of commercial capital and online platforms, China's variety show market has shown a blowout trend, with hundreds of domestic variety shows broadcast in 2017 alone. However, the quantity has proliferated but the quality has been uneven, and behind this "thriving" quantity, the decline in content is still obvious.

Most domestic variety shows still focus on the pursuit of entertainment effects, and they are too combined with commerce, and the homogenization phenomenon is more serious.

However, in such an environment, there is also a clear stream in the variety show market, its content is calm and interesting, rich in connotation, with national cultural color, and the audience can get cultural accumulation after the show. This kind of variety show has captured a large number of viewers in recent years, and has frequently become a phenomenon-level topic, and the ratings and word-of-mouth have generally reached the upstream level. This variety show is a "cultural variety show".

Why can cultural variety shows win the favor of users in the variety show melee and glow with strong vitality?

First, cultural variety shows where content is paramount

Although different cultural variety shows are different in theme and form, they all uphold the principle of content first, and content is the biggest selling point of the show. This kind of variety show supports the entire program framework with content, puts the mind on research, uses the effort behind the scenes, and uses variety show skills and performance lineups as good aids to help the content convey and the performance of the theme.

Second, the overabundance of entertainment works has caused the audience's aesthetic fatigue

Talk shows, outdoor competitions, public drafts, idol training, life experience, two-dimensional ......A variety of variety show themes touch all aspects of social life and meet the diverse needs of different groups of people. Behind the prosperity of quantity, the phenomenon of excess entertainment variety shows is becoming more and more apparent. Most variety show producers blindly pursue ratings, webcasts, and topics, while ignoring the control of content.

Some variety shows that occupy the forefront of the industry in terms of ratings, webcasts, and topics can be included in "successful" variety shows to a certain extent, but they cannot be named "excellent" variety shows. Despite their impressive track record, their reputation is not as good as they could be.

Third,Guidance of national policies

Under the background of the continuous development of the times, the growth of cultural variety shows is inseparable from the guidance of national policies. For the entire entertainment industry, the superiors play the role of timely error correction and direction guidance. The state restricts through hard policies and regulations, one is to curb the chaos caused by the excessive invasion of capital, and the other is to open up a good soil for the growth of high-quality variety shows.

In recent years, the State Administration of Press, Publication, Radio, Film and Television has released a lot of articles and policies aimed at the chaos in China's variety show market. These articles and policies pointed out and corrected the bad momentum in the variety show market at that time, and they were constantly deepening and consolidating the implementation of the policies.

Cultural variety shows must first have a fixed group of followers. And it has to be able to reflect some of the entertainment aspects of culture.

Answer: First, content-oriented cultural variety shows.

Second, the overabundance of entertainment works has caused the audience's aesthetic fatigue

Third, the guidance of national policies.

Many young people don't like cultural variety shows, and I don't like them either.

A cultural variety show where content is paramount.

may be related to the fact that everyone now likes to pay more attention to traditional Chinese culture, so this show will be more deeply rooted in the hearts of the people.

It depends on whether you are interested or not, anyway, I am not interested.

Only by constantly launching new works can we be deeply rooted in the hearts of the people.

To promote traditional Chinese culture, but also to have a positive impact on society.

There are more and more cultural variety shows, but the modelization and homogeneity of the programs are also consuming the audience's interest. If cultural variety shows want to innovate and break through, they not only need to adapt to the public's taste in form and meet the aesthetic needs of audiences at different cultural levels, but also work the excavation of program materials. The upsurge of cultural programs set off in the past two years has changed the driving form of phenomenal programs.

In the past, phenomenal programs were often born from fierce market competition. In order to compete for ratings, get more viewers and tap greater advertising potential, it is the internal driving force for the "phenomenal variety show" represented by "The Voice" and "Running Man" to be carried forward, which can be called market-driven. The current cultural programs are policy-driven, in the form of "proposition composition", absorbing the nutrients of program innovation from traditional culture, and then changing the status quo of excessive entertainment and vulgarization in the field of variety shows.

"Phenomenal variety shows" no longer appear in the form of a single program, but together constitute a "phenomenal program cluster". Although there are leaders such as "The Reader" and "National Treasure" in this trend, in general, no program can stand alone or reach the point of becoming a household name, and the cultural turn in the field of variety shows relies on the intensive emergence of many cultural programs, rather than the power of a single program.

In recent years, more and more traditional cultural variety shows have attracted the attention of the audience.

Traditional cultural programs are deeply rooted in the value of culture itself, and are presented in richer themes and expressions. Behind it is the return of major platforms to the traditional cultural value itself, conform to the trend, and explicit exploration of IP development.

The ratings of the fifth season of "Chinese Poetry Conference" are as high, and after the third season of "National Treasure" was launched, the program-related entries were frequently searched, causing more discussions on Weibo and other platforms, and Henan Satellite TV's "Tang Palace Night Banquet" has been viewed more than 2.7 billion times on the whole network.

On the one hand, macroeconomic policies in recent years have increasingly emphasized the establishment of cultural self-confidence.

On the other hand, traditional cultural variety shows are gradually reaching Generation Z young people and changing their cognition and attitude towards traditional culture.

In addition, some platforms choose to integrate the form of evening parties to produce programs that are small in volume and easy to disseminate.

There are also platforms that implant traditional culture in the "new national tide" and enrich the concept of national tide.

As traditional cultural IP is presented to the mass market in more diverse forms of content expression and diversified business models are explored, its social influence and radiation to the audience are also increasing. This also makes "cultural self-confidence" not just an abstract concept, but also has more forms that can be implemented, and produces actual commercial and social benefits.

This topic should be discussed from two aspects:

Fundamentally, the popularity of entertainment is only conducive to the spread of culture, but this spread does not necessarily mean development. It may even be the main reason for the regression and collapse of culture.

This kind of entertainment culture is unprecipitated and has no main value, just like a bunch of colorful bubbles, which looks dazzling but is actually lacking.

This point is important in the word "reason", and the entertainment culture lacks this "reason" in the culture of the main body of society.

Phenomenally speaking, the status quo of entertainment programs is eroded, and all kinds of low-level interests are mixed with impetuousness and confusion, although it is easy for the audience to resonate with the state, but it is also easy for the audience to become full of low-level fun and impetuousness. This point is mainly a "human" character, and "people" is the cornerstone of culture.

Taking the essence and removing the dross is a good sense of cultural habits. The most important thing is to dig into what you bring and make it fit the deeper meaning of the local culture. The West is to process and recreate Chinese elements to make them more suitable for the expression of European and American culture.

For example, "Mulan" and "Kung Fu Panda" are all based on Chinese cultural images and have won the favor of the European and American cultural markets. In other words, China needs a cultural revival. It is necessary to pay attention to the spiritual connotation of traditional culture. We are also working on this.

At present, there are more and more cultural art programs, which is indeed an existing phenomenon, which reflects the increasing pressure of people's work, and also reflects that the living conditions of some people are relatively empty and lonely, and Zongyi programs are a way for them to spend time. In other words, the production cost of the total art program is also very low, which is also one of the reasons for the increasing number of general art programs.

"We Are Candy Super Sweet" doesn't watch variety shows much, it's really not as good as before.

Anyway, it's all scripts, so it's better to watch movies and anime directly.

These purposes are just for fun, to pass the time and have fun.

Recently, I made a heart-to-heart with my friends and talked about variety shows.

Watching a variety show when you're bored is a pastime for almost everyone. We are of the same opinion on this point. Friends say that she occasionally watches when she is bored, such as ace vs. ace, run, brother, etc.

Look at it, smile and regain the courage to move on with life. I said I understood, but I said I didn't like watching the kind of funny, task-doing variety shows. I like to watch variety shows such as round table pies and heart-warming offers.

Because it is a heart-to-heart, the friend has been "tested" in her heart, so she doesn't have so many scruples, and I told her a lot of opinions on variety shows. First of all, it's a funny variety show, and it takes a lot of time to get the "laugh" fruit, which always seems to return to boredom after turning off the phone, quite the feeling of being happy when you pick up your mobile phone and being lonely when you put down your mobile phone; Second: It's a waste of time to watch and do task variety shows, and it often can't be improved.

Even, I always feel that some variety shows, such as the one often broadcast by a certain Zhejiang Satellite TV, are always wasting public resources. I remember when I read a news that after this kind of show, tons of food were left uneaten and directly disposed of as garbage. From this, I feel that the capitalists are really using social resources to make profits.

Third: Let's talk about one of my views on funny variety shows: that is, this kind of variety show is very down-to-earth, and it is very tricky, and there are frequent Internet slang in the show, which often causes me to feel vulgar.

Because even celebrities say rude Internet hot words in their mouths, there is a subtle feeling that lowers my pursuit of life and makes people willing to be mediocre.

I think this era still needs some literary and artistic freshness. Because people nowadays are always very blind, they will learn what they see, see an Internet hot word, everyone can get its stalk overnight, see the game that can be tricked, everyone knows it, it turns out that it can also break the rules. It's really helpless!

Seeing the statistical news, in 2020 alone, there will be as many as 229 variety shows on TV in China, which is a large increase compared with 2019. Among them, "Ace vs. Ace" occupies the highest popularity in the market. This message made me sigh and not know whether to be sad or happy.

Actually, I recommend everyone to watch the improved variety show of the round table pie. The content is also very relaxed, listening to experts in various fields discussing a topic together, you can listen to many angles, and it feels interesting and deeply enriches your cognition. I often laughed out loud at their conversations and felt a real sense of contentment and fulfillment.

The above is just my recent opinion on a problem, and I fully understand that different people may have different ways of dealing with emotions. I also hope that everyone can have something to do, someone to love, and a happy person every day!

The accumulation of culture has reached a certain point, which is enough to change the market orientation. It's not that I haven't photographed the introduction of cultural relics and museums before, but they are not "hot". I think that the post-80s generation has not been deeply involved in the content before, ** and the narrative of variety shows is very old-fashioned, and it is in the transition period from TV screens to computer screens, so it can't be "popular" at all.

Now the situation is different, just take "If National Treasure Could Talk" as an example, the post-80s and even post-90s have participated in the production of content, some concepts to attract young people have been practiced, the chief director's ideas and ideas are very open, the cooperation and mutual recognition of the people and the cultural museum make the team fit very well, network communication has become the mainstream of traffic, and the new ** platform allows the production team members to interact with the audience. I also participated in the filming of CCTV's other children's variety show "Win in the Museum", and the understanding and love of cultural relics of the post-00s generation is better than that of the post-90s. From the point of view of a scholar and a buse, people like me, who were useless before, finally feel that they are still somewhat useful.

Of course, this kind of program has a lot of information, and it is also very difficult to produce content. When the accumulation of talents in the cultural and museum industry keeps up, the production difficulty of this kind of ** has come down and the output has increased, which is the arrival of the real happy moment. In addition, I hope that variety shows and documentaries similar to the theme of natural sciences can also be produced and lived, which will have the flavor of a knowledge-based and learning-oriented society.

Probably now with. With the improvement of the economic level and the progress of science and technology, people are paying more and more attention to culture, that is, people are paying more and more attention to culture, and people feel that culture is more and more useful. It can be said that this is a good process of positive progress of a nation, and only by truly paying attention to the status of culture in the nation can the nation continue to do so.

Just like our country, although there may have been times when dynasties have fallen, the Tang and Song poems that have been handed down are immortal.