The process of the science and technology press conference, the process of the press conference

A press conference, also known as a press conference, is an activity held by a social organization to directly release information about the organization to the press and explain the organization's major events.

Press conferences focus on the release of news, and companies that want to disseminate this information widely through the mass media can hold a press conference.

1. Title selection.

2. Time selection.

3. Location arrangement.

4. Seat placement.

5. Placement.

6. Preparation of materials.

7. Spokesperson for the press conference.

Features: Press release distribution channel Expenditure **Scope Operational difficulty Scope of application and requirements Press conference Large large large enterprises, major events on behalf of small small product promotion, daily public relations, major events self-built ** relationship Very small Small Medium Copywriter, media specialist, small cost Free submission No small Large The manuscript has high creative and quality requirements, and it is difficult to embed advertising information.

The first planning link:

1. Background of the demand for the development of activities.

2. Principles and important tasks that should be followed in the development of activities.

Principle: Adhere to the principle of activity.

Purpose: Clarify the purpose of the activity.

3. A brief description of the framework for the launch of the press conference.

Location & Method: TBD.

Participants: Speakers, journalists, etc.

Purpose: to publish a new message.

Second, the planning of the press conference.

1. Preliminary activities.

Mode of development:

Things to look out for:

2. On-site activities.

Expected effect: the first ** invite.

Second, on-site deployment and arrangement.

1. Preparation of hardware equipment and materials.

2. On-site personnel arrangement.

3. Preparation of the press release (**).

Third, the effect**.

1.Welcome check-in.

2.Distribution of materials.

3.Meeting process.

4.Post-conference activities.

5.Evaluation of effectiveness.

6.Precautions.

Well, it is necessary to make a notice to inform the news ** to explain the content and time of the release.

First of all, make an appointment with a TSJTGFZ news reporter.

You can find someone to help you get it when you write an advertorial.

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The theme of the conference, the determination of the time and place, the determination of the presence and so on all need to be prepared.

Several key points for the success of the press conference, the invitation to the press conference and how to publicize the press conference after the press conference are very important, which directly determines the effect of a press conference.

1. Determine the date, place, and news points of the press conference.

2. Determine the organizers and participants.

3. According to the invitation list, the division of labor and cooperation will send invitation letters and invitations.

Fourth, the purchase of gifts, the selection of hosts, etiquette personnel and reception personnel, and the training and rehearsal.

5. One to two hours before the official press conference, check whether all preparations are in place, make the meeting agenda accurate to the minute, and formulate remedial measures for unexpected situations.

6. Start the press conference as planned.

7. Monitor the release of press conferences.

8. Evaluate the effect of the press conference, collect feedback, and summarize experience.

This is general, and there are specifics:

13:30-14:00 Guest registration.

14:00-14:20 Leader's speech.

14:20-16:20 Keynote Speech, Special Presentation.

1. XX technology development.

2. The impact of xx on xx.

3. XX data application examples, etc.

16:20-16:40 Application System Discussion

14:00-17:00 Presentation (at the same time)

In this way, press conferences are one of the methods of mass communication.

Speaking professionally, it is to let the audience understand the process of the event that they are concerned about or have a relationship with the event, and the purpose of the press conference is generally several, to clarify and convey information, which is often used in crisis public relations, as detailed see: South China Tiger Incident.

Press conferences, when a major event has a positive impact, a social organization releases information to the press, and uses the news to enhance the image of the organization or something closely related to the organization.

Press release is a way of disseminating news.

Press conference.

Also known as a press conference, it is an activity held by a social organization to directly release information about the organization to the press and explain the organization's major events.