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A press conference, also known as a press conference, is an activity held by a social organization to directly release information about the organization to the press and explain the organization's major events.
The time is usually 10 am or 3 pm, between 1-2 hours, about hours.
Press Conference Process.
1.Welcome check-in.
2.Distribution of materials.
3.Meeting process.
4.Post-conference activities.
5.Evaluation of effectiveness.
6.Precautions.
The press conference is also expected. In a national survey, it was found that one of the most important ways to get news was a press conference, with almost 100 percent of them ranking it as the most frequently attended event. Because the people and events at the press conference are relatively concentrated, the timeliness is very strong, and participating in the press conference eliminates some troubles in making an appointment for interview subjects and interview time, in addition, the press conference will generally provide certain gifts for reporters, so usually reporters will not let go of these opportunities.
Preparation of the press conference.
1) Prepare the subject material aSpeeches, press releases (to journalists) bPromotional material cThe outline of reporters' questions (the memorandum for answering reporters' questions) should be fully discussed in advance, and the understanding and caliber should be unified, and a special group should draft, print, and distribute them to reporters.
2) Determine the moderator and speaker (who is at a higher level) aThe moderator is generally the head of the organization's communications bThe spokesperson is generally the main person in charge of the organization (high-level and authoritative) cAn assistant may be placed next to the speaker.
3) After determining the scope of the invited reporters (national, local) form (text, **, recording), the invitation will be sent one week in advance, before the meeting.
1. 2 days** implementation.
4) Choose the right location.
5) Make a good budget.
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In the early stage, I must be looking for various ** businesses and newspapers.
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Press conferenceThe work includes the following:
1) Decide on a topic. Before a press conference is called, public relations personnel should be clear about their purpose and have a clear idea of what they want to do.
2) Determine who to invite. Journalists and the units, departments or public groups involved in the matter should be invited.
3) Pre-meeting preparation. Including the issuance of invitations.
Setting up meeting venues, etc.
4) Chair the meeting. The public relations staff should make a good image design for the host and make suggestions in a timely manner.
5) Collect feedback. Public relations personnel should keep abreast of the atmosphere of the venue, the attitudes and opinions of the participants.
Key features:
The press conference usually has a formal form, meets certain specifications, and carefully selects the time and place of the conference according to the content released at the press conference; Journalists, heads of the press (**), heads of industry departments, representatives of various collaborating units and **** are invited to participate.
It has realized the concentration of time, personnel and people, and quickly spread information to the public through the centralized release of mass communication means such as newspapers and periodicals, television, radio, and other mass communication means. The press conference is usually presided over by the spokesperson himself, that is, he is responsible for all aspects of the press conference, such as press releases, asking questions from reporters, and asking questions.
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Press conferenceThe work includes the following:
1. Decide on the theme. Before holding a press conference, public relations personnel should be clear about their purpose and have a clear idea of what they want to do.
Second, Qingsui stupidly determines the invitee. Journalists and the units, departments or public groups involved in the matter should be invited.
3. Preparation before the meeting. Including the issuance of invitations.
Set up the meeting venue and wait for the answer.
4. Preside over the meeting. The public relations staff should make a good image design for the host and make suggestions in a timely manner.
5. Collect feedback. Public relations personnel should keep abreast of the atmosphere of the venue, the attitudes and opinions of the participants.
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1. Press conference.
Timing. Before determining the time of the press conference, two points should be clarified: 1. It is to determine the news value of the listing news release, that is, to demonstrate whether it has the news value of calling reporters to report.
2. It is to confirm the urgency of the news listing. If necessary, the timing of these two press conferences should be avoided as much as possible.
2. Staff arrangements for the press conference.
Press conference.
The key to staff scheduling is the selection of moderators and speakers. The press conference will be held by the director of public relations of the organizer, the director or the secretary general of the office. The spokesperson is the main person in charge of the unit.
In addition to a good social reputation and a harmonious relationship with the press, the basic requirements for a spokesperson are good cultivation, profound knowledge, sharp thinking, eloquence and courtesy.
List of reporters: A group of etiquette and defense personnel should be selected for the press conference. In general, young women who are good-looking, conscientious and sociable should be chosen. It is important to note that all staff members attending the meeting should wear the same badge made in advance and clearly write their name, affiliation, position and position on the badge.
3. Arrangements for reporters at the press conference.
The scope of the press conference should be determined in advance based on the scope of the topic or the location of the event. In general, participants should be journalists and representatives of the public who are interested in specific events.
Fourth, the layout of the press conference.
In addition to holding a press conference at the location of the unit or event, consider renting a large hotel or hotel. The transportation at the press conference site is convenient, the cooking conditions are comfortable, and the scale is appropriate. Large-scale conferences should have a rostrum, press seats, guest seats, etc.
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1) Collect the reports of the participating reporters in newspapers, periodicals and radio, and conduct inductive analysis to check whether the predetermined goals of the press conference have been achieved and whether there is a negative impact caused by work mistakes. For the problems detected, the causes should be analyzed and efforts should be made to make up for the losses. (2) Check the conference sign-in book to see whether all the participating reporters have sent their manuscripts, and analyze the content and tendency of the manuscripts, so as to serve as a reference for selecting participants when holding press conferences in the future.
3) Collect the reactions of participants and other delegates to the meeting, and check whether there are any defects in the reception, arrangement, and convenience of the reception, so as to improve the work in the future. (4) Sort out the recording materials of the meeting, summarize the organization, layout, hosting and problems of the meeting, learn lessons from them, and archive the summary materials for future reference.
After the press conference, it is necessary to assess whether the meeting has achieved the intended effect. The post-conference work mainly includes the following contents: (1) Collect the reports of the participating reporters in newspapers, periodicals and radio, and conduct inductive analysis to check whether the predetermined goal of holding the press conference has been achieved and whether there is a negative impact caused by work mistakes.
For the problems detected, the causes should be analyzed and efforts should be made to make up for the losses. (2) Check the conference sign-in book to see whether all the participating reporters have sent their manuscripts, and analyze the content and tendency of the manuscripts, so as to serve as a reference for selecting participants when holding press conferences in the future. (3) Collect the feedback of the participants and other delegates to the meeting, and check whether there are any defects in the reception, arrangement, and convenience of the reception, so as to improve the work in the future.
4) Sort out the record materials of the meeting, summarize the work of the meeting's poor friends in terms of organization, arrangement, presiding and problems, learn lessons from it, and file the summary materials for future reference.
What should I choose for 35 questions? ace
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Hello, the press conference is mainly used to publicize and promote information, which can help institutions and individuals to convey information to the public in a timely and accurate manner. Through the press conference, institutions and individuals can show new products, launch new businesses or release important news to the public and the public. The press conference can also promote the communication between the institution and the public and enhance the impulse and image of the institution.