Is there still a future for Internet medicine? 10

The prospect is good, but it depends on how to use it, according to the "2016-2021 China Medical Service Industry Market Prospect and Investment Planning Analysis Report" by the Prospective Industry Research Institute, showing that Internet medical care is an inevitable trend in the future medical and health service industry.

The main drivers come from three levels:

First of all, the penetration of the Internet into the medical industry is the inevitable stage of the natural evolution of the development of the Internet - the Internet since the late 90s has hit the print media (portal, search), communication (IM tools), retail (e-commerce), tourism (**tourism), finance (Internet finance), education (**education), etc., the core context of its development is from easy to difficult to penetrate into the industry with low efficiency, multiple pain points, large space, and long-tail characteristics, and the medical industry fully conforms to such characteristics. Because it involves the problem of offline medical resources, it is difficult to penetrate, so it belongs to the product of the Internet penetration in the middle and late stages of traditional industries.

Second, the allocation of medical resources in China is extremely irrational, which makes the already scarce medical resources even more scarce. In China, the problems of difficult and expensive medical treatment have not been solved for a long time, and "waiting for three hours to see a doctor for three minutes" has become the norm, which is subject to the top-level design, the lack of medical insurance network and the unreasonable hierarchical diagnosis and treatment system, and the hierarchical diagnosis and treatment system has always been difficult to land. High-quality medical resources are occupied by "minor diseases", while primary medical resources are idle (patients only trust tertiary hospitals).

These inefficiencies also provide room for Internet solutions to evolve.

Finally, it goes without saying that the development of mobile Internet, the popularization of smart terminals, the advancement of sensor technology, and the improvement of Internet infrastructure have provided the soil for the explosive growth of Internet medicine.

The Internet medical industry is still in the early stage of development, with a lot of room for improvement and full demand potential. Internet medical care represents a new development direction of the medical industry, which is conducive to solving the contradiction between the imbalance of medical resources in China and the increasing health care needs of people, and is a medical development model actively supported by the state. Since the outbreak of the epidemic, Internet medical care has given full play to its service advantages, and China's health-related departments have taken relevant measures to promote the combination of the Internet and medical health, promote the digital supply and networked services of public service resources in China's medical and health field, and promote the sharing and reuse of high-quality resources.

In 2021, the health literacy level of Chinese residents will be one percentage point higher than that in 2020, and it will continue to show a steady improvement trend. According to the results of the 2021 health literacy monitoring, the health literacy level of urban residents nationwide and that of rural residents increased by one percentage point and one percentage point respectively compared with 2020. The health awareness of Chinese residents is constantly improving, and higher requirements are put forward for China's medical level and efficiency, so as to promote the development of Internet medicine.

Datang Medical Internet Hospital is deeply engaged in vertical subdivisions to solve the problem of women's health and medical resource supply. Through online consultation, medical assistance return visits, etc., the problems of lack of education and management of female patients and uneven medical resources are solved, so as to minimize the occurrence of malignant diseases and reduce the distress and harm of diseases to women.

Internet medicine refers to a new medical model that uses Internet technology and platform to provide medical services and health management for patients. With the continuous development and popularization of Internet technology, the prospect of Internet medical care is very broad, mainly in the following aspects:

2.Reduce healthcare costs. Internet medicine can reduce the cost of medical services and improve the accessibility and popularization rate of medical services through online diagnosis and treatment, telemedicine, etc.

3.Promote medical informatization. Internet medical care can promote medical informatization and improve the quality and efficiency of medical services through electronic medical records and medical big data.

4.Promote medical and health management. Internet medical care can promote medical and health management through health management platforms, smart wearable devices, etc., and improve people's health level and quality of life.

5.Promote medical innovation. Internet medicine can promote medical innovation and promote the upgrading and development of medical services through medical AI, virtual reality and other technologies.

To sum up, the prospect of Internet return to the network medical care is very broad, which can play an important role in improving the efficiency of medical services, reducing medical costs, promoting medical informatization, promoting medical and health management and promoting medical innovation.

Datang Medical takes the lead in the layout of the Internet medical industry, relying on the self-developed mobile Internet technology system with software copyright, empowering brand pharmaceutical companies, empowering hospitals, empowering clinical business teams, and empowering patients, effectively solving the shortcomings and pain points of the traditional medical and pharmaceutical industry, and creating new value and social value.

Now that the Internet is booming, the Internet medical industry, which provides medical services through telemedicine and wearable portable devices, is gradually growing, and has been favored by Internet giants such as Tencent and Alibaba, as well as other industrial capital. In the context of the difficult reform of the medical system, Internet medical care is expected to break through the shortcomings of traditional medical services by improving the efficiency of medical institutions, allowing patients to take the initiative, and making noise to "sink" high-quality medical resources, and have a subversive impact on the traditional medical service model and become an important lever to leverage the stubborn stone of medical reform.

In the past two years, the construction of Internet hospitals has shown a spurt of growth, and more than 600 Internet hospitals have been launched in China. In 2019, the size of the Internet medical market reached 100 million yuan, and it is expected to reach nearly 200 billion yuan in 2020. In the subdivided field, **consultation is the main traffic entrance of Internet medical care, and the head manufacturer APP is Ping An Good Doctor and Good Doctor**.

From the perspective of pharmaceutical e-commerce transaction volume, the transaction volume of B2B pharmaceutical e-commerce is higher than that of B2C pharmaceutical e-commerce, and the growth rate is lower than that of B2C pharmaceutical e-commerce.

Internet hospitals have grown exponentially, with a market size of nearly 200 billion

In terms of the number of newly established Internet hospitals, no more than 100 new Internet hospitals were added each year from 2016 to 2018. Since 2019, the construction of Internet hospitals has shown a blowout growth, with 223 new hospitals in 2019 and 244 new ones from January to September 2020. More than 600 Internet hospitals have been launched in China.

In recent years, the Internet medical market has ushered in large-scale favorable policies and entered a period of rapid development. The increase in the participation of hospitals has promoted the market to achieve both supply and demand growth, and the market size reached 100 million yuan in 2019. In 2020, affected by the epidemic, the market size will be nearly 200 billion yuan, and the market growth will reach the highest growth rate since 2015.

From the perspective of the main Internet medical segments, the number of monthly active users reached 32.96 million and 24.16 million respectively in November 2020, indicating that the consultation is still the most important traffic entrance for Internet medicine.

Note: The classification is classified according to the main features of the platform, and there is business overlap between the categories. For example, if a user of a ruler office uses two applications at the same time, it will be counted once when counting the active users of each sub-industry, and only once when counting Internet medical users.

**In the consultation app, the leading manufacturers have locked most of the traffic in the Internet medical field. Among the top manufacturers, the number of active people in the Ping An Good Doctor app is far ahead, with 10,000 active people in November 2020 and 10,000 active people in the same period. In the future, Internet medical companies will integrate resources and services with the platform to create more differentiated competition, and the competition of manufacturers' 2B model has officially begun.

The transaction volume of B2B pharmaceutical e-commerce is higher than that of B2C, and the growth rate is lower than that of B2C pharmaceutical e-commerce

From the perspective of pharmaceutical e-commerce transaction volume, the epidemic has accelerated the trend of e-commerce in the field of pharmaceutical circulation, and it is estimated that the transaction volume of B2B pharmaceutical e-commerce will exceed 300 billion yuan in 2020, and the transaction volume of B2C pharmaceutical e-commerce will be nearly 180 billion yuan. From the perspective of growth rate, the growth rate of B2C pharmaceutical e-commerce transaction volume is higher than that of B2B pharmaceutical e-commerce transaction volume.