What do you think of Yili and Mengniu?

Both dairy giants from Hohhot to the world, Mengniu and Yili have always been compared on the same stage. In terms of marketing, Mengniu has created phenomenal marketing such as "Super Girl" and become a household name, and Yili has won the only senior sponsor of dairy products in the Shanghai World Expo. The two on the product line also "follow each other" and occupy the top position of China's liquid milk for a long time. In 2019, Mengniu was 20 years old, and he had been fighting with Yili for 20 years.

Back to March this year, Mengniu Dairy released its 2018 results, with a total annual revenue of 100 million yuan, a year-on-year increase and a net profit of 100 million yuan. The results are gratifying, but there is still some distance from Mengniu's "100 billion goal".

In 2017, Lu Minfang, CEO of Mengniu Dairy, announced that in 2020, Mengniu's sales will reach 100 billion yuan, and the market value will also reach 100 billion.

Similarly, in 2017, Yili, a giant in China's dairy industry, also put forward its own "100 billion goal": in 2020, Yili will enter the top five in the global dairy industry and its operating income will exceed 100 billion. According to Yili's public financial report, Yili's annual revenue in 2018 increased over the same period of the previous year, reaching 100 million yuan, 10.5 billion more than Mengniu.

The net profit is 100 million yuan, which is double that of Mengniu.

There is still 31 billion yuan short of the 100 billion target, but Mengniu only has two years to sprint.

Even in the face of a huge profit gap with Yili, Mengniu has never slackened its "100 billion plan". According to the Economic Observer[1], at Mengniu's 2018 performance briefing, Lu Minfang repeatedly emphasized that "this goal is firm and unchanged".

There is a big difference between Yili and Mengniu, first of all, the difference in production technology. Every long-standing food company has its own unique process that sets it apart from other products and endures, and milk is no different. Although both Mengniu and Yili use milk as raw material, there must be differences in the addition of other raw materials in the subsequent processing process, which may be the length of processing time, the content of additives, and the poor extraction technology, which may lead to differences in the taste of milk.

Secondly, the source of milk is different. If you have read the origin introduction on the milk carton, you will find that they are all produced in some provinces of Inner Mongolia, after all, cows eat grass, and the Inner Mongolia grassland is the best grazing base. But even if they are all in Inner Mongolia, there are differences in the specific location, so the grass eaten by the cows is definitely not the same, and the taste of the milk produced naturally is different.

In addition, there is a problem that can not be ignored is the difference between the production date, the shelf life of general milk can be extended to 180 days after the addition of preservatives, but we all know that the fresher the date, the better the taste of the milk, although the expiration date milk is still within the expiration date, but the taste has been greatly reduced, for example, you use the expiration date milk of Yili's family to compare with the fresh date milk of Mengniu's family, the difference in taste can be imagined, right?

In the end, we all know that turnip greens have their own love, many times we think that the difference in taste is actually their own taste preference, love sweets must feel that sour food is unsatisfactory, the judgment of taste is actually based on their own preferences as the result of the standard, so, which is good or bad can not be presumptuously determined, self-satisfaction is the best quality.

On the basis of digging deep into the world's fastest-growing Chinese market, Yili has rapidly accumulated brand awareness and brand energy in the global market through heavyweight international events such as the Olympic Games and World Expos. Yili attaches great importance to quality and promotes independent innovation. Yili has ranked first in Asia's dairy industry for six consecutive years, and its revenue has continued to grow by more than 10 billion yuan.

Under the strategy of "global weaving network", Yili has realized the industrial layout in Asia, Europe, America, Oceania and other developed dairy regions. As a leading enterprise in the industry, Yili Group has long been in the leading position in the market for many of its products, and its overall turnover is far ahead in the industry, making it the first Asian dairy enterprise in the global dairy industry.

Mengniu Company is actively committed to public welfare, from donations to fight SARS to donate milk to teachers across the country and 1,000 primary schools in poverty-stricken areas across the country, to donations to the southern snow disaster and the drought in Wenchuan, Yushu**, Ya'an**, Dingxi**, and southwest China, as well as donating to the construction of "Mother's Water Cellar" and "Love Well", Mengniu Group has invested more than 500 million yuan in public welfare undertakings in the past 12 years. Mengniu Dairy Group has established more than 20 production bases in 16 provinces, autonomous regions and municipalities across the country, with more than 400 items in five series: liquid milk, yogurt, ice cream, milk and cheese, and its products have won the honorary titles of "China Famous Brand", "National Brand", "China Famous Trademark", "Top 500 Chinese Brands", "China Brand Value Research Institute", "National Inspection-free" and the first place in comprehensive consumer satisfaction for its excellent quality. It is the top brand in the industry, along with Lenovo in the IT industry, Alibaba in the network industry, and Haier in the electrical appliance industry.

It is also one of the most valuable brands in China.

Yili and Mengniu are currently the giants of domestic dairy production, and can also be called the overlord, with a loud brand, reliable dairy quality, and the sales volume ranks first among many brand dairies, and the reputation is quite good.

I wish Yili and Mengniu two companies to grow and get better and better.

Mengniu and Yili are two well-known dairy product sales companies in China, and have determined a dominant position in the industry through continuous competition and cooperation for a long time, and both companies are moving towards higher goals.

Yili and Mengniu are both large companies that mainly produce milk.

His goals are very clear, his interests are also very accurate, his positioning is also very good, and he has made very outstanding contributions in his respective jobs and fields.

It has set a lot of examples for our country's dairy industry and products.

Yili and Mengniu are both the same milk, so they have the same occupation, but the two of them are different positions, not exactly the same position, they have cow-flavored things. It's not the same, so the nutrition is not.

Mengniu and Yili are currently the two largest dairy giants in China. Both companies are from Inner Mongolia, and one of them is spun off from the other. There is a strong competitive relationship. But the quality of the milk products from both companies is very good.

Yili and Mengniu are well-known companies in China, and the business is also very large, in the dairy industry is still good, after the Sanlu incident, these two companies strictly grasp the quality, in the domestic reputation, has been very good.

Yili and Mengniu are two large dairy products companies, which occupy a very large position in China.

Both Yili and Mengniu have made a lot of contributions and efforts to their respective fields in China by relying on their own technology and their own production fields.

They have always set a lot of examples for the health of our country.

Mengniu and Yili are two Chinese dairy giants. There is still a certain relationship between the two of them, because Niu Gensheng, the boss of Mengniu, is an executive who went out of Yili. Now a two-strong pattern has been formed.

The products of these two companies are still very worthy of the trust of the Chinese people. Although there is some negative news, I personally don't believe it. Support domestic products to drink domestic milk, starting from me.

Yili and Mengniu are actually in the same position now. In the past, the boss of Mengniu always worked in Yili Company, but as the CEO of Mengniu Company became more and more businessmen, he set up a company on his own. Took all of his clients.

Later, Mengniu Group was established.

I think Yili and Mengniu are both big brands in China, with many loyal consumers, and the milk produced is also well received, so I hope that these two companies can do better and better in the future, and the quality must be improved.

Yili and Mengniu are two milk companies that are doing very well, and they have their own characteristics. The taste of their milk is also different, and I think the milk quality is still good. I'm lactose intolerant, so I've bought milk from both companies to make yogurt, and I think it's really good to make yogurt.

Yili and Mengniu are relatively large companies and also have a large share in China, so they have a big say in their industry.

Yili and Mengniu, two milk powder companies, have been Chinese brands for many years.

The reputation is good, Ili has been to that place, the geographical conditions allow raising dairy cows, raw materials.

China's conscience brand needs quality assurance.

These two dairy companies are the dairy giants of our country. It basically monopolizes more than half of the dairy industry in China. The quality of the dairy industry of these two companies reflects the importance that China attaches to food safety, and also truly reflects the conscience of national enterprises.

Mengniu and Yili are both excellent representatives of national dairy enterprises, and the two companies have successfully ranked among the top 10 in the global dairy industry so far, which is actually the greatest affirmation of these two enterprises. Its contribution to China's dairy industry is undeniable. It has made a significant contribution to the development of national dairy products, and is the pride of the national brand, so that the general public can have milk to drink, so that children have a future, every enterprise has good and bad, and we can go further by looking at it correctly.

These two are representatives of China's fast-selling fresh milk industry, and the product classification is very complete, both from the Inner Mongolia prairie, the milk source base. They are both peers and industry competitors, and Yili's Ambrosia yogurt is well-known and tastes good. Mengniu's Trensu pure milk has a place in the market and is also very good.

It should be said that in our country, Yili and Mengniu are two major enterprises. Together, they support half of our country's dairy industry. These two group companies have their own advantages. We have developed a lot of products suitable for the people to meet the needs of people's lives.

Yili and Mengniu are old brands in China's dairy industry. Many of China's thousands of children grew up drinking Mengniu and Yili milk powder. Both companies are good, but Mengniu has a better reputation. Because Mengniu does not have a branch factory.

Yili and Mengniu are both well-known dairy companies in China, they have their own series of products, they are all about the same, the relationship between the two companies seems to be twin brothers, no one can do without the other.

Mengniu and Yili are two well-known dairy companies in China, basically in large and small supermarkets can see their products, sales should be very large, I hope these two companies can continue to improve the quality of dairy products, to ensure the health and safety of human dairy products!

Yili and Mengniu, two large companies, are very strong, and both Yili and Mengniu are liked by everyone. Now it has a good reputation, and basically a lot of people will buy these two kinds of milk, and everybody trusts them.

Mengniu and Yili are the two largest domestic dairy companies. The products of the two of them can be found everywhere in the supermarket, and some people especially love Mengniu, but others like Yili. This turnip and cabbage have their own love!

As a customer, I think both of them are very good, otherwise they wouldn't have been able to open until now!I just hope that both of them, from the boss to the employees to the partners, they can do their best to serve their own companies!Fair competition is possible!

In the future, we will be able to represent China to the world!Bring better products to the people of the world!

The two giants of domestic dairy enterprises. The strength of the two companies is comparable, but Yili started earlier than Mengniu. It is an old dairy company. Mengniu has grown rapidly, and now it can be said that the two companies are equally divided in the world.

I think Yili and Mengniu are very competitive in the Chinese market, and as far as China's market economy is concerned, it is impossible for a family to be big, there is always a possibility of ups and downs, there are ups and downs, so the two are more energetic, which is also the most basic idea that they want to control the market economy and want to earn their own profits!

Therefore, for these two companies, we all feel that their existence is reasonable, but if you want to gain customers and occupy more customers, then you can only make products with your heart, and you can only do a good job in product quality to develop more resources.

Yili and Mengniu are two of China's more famous dairy companies, the quality of the product is still relatively good, I often buy these two companies' dairy products, from my personal feeling, Mengniu is more popular, the product is relatively low.

In the TV commercials, I am sure that Yili advertised a new product, and Mengniu soon ran a similar advertisement for a new product.

Around 2008, Yili's new product "Yili QQ Star" was born, and a year later, there was "Mengniu Future Star".

Earlier, Yili came out with "Yili yogurt", and Mengniu had "Mengniu yogurt" to compete with.

In terms of ice cream, Yili's "Yili Mood", "Yili Old Popsicle" and "Yili Three-color Ice Cream", Mengniu have "Green Mood", "Mengniu Old Popsicle" and "Mengniu Three-color Ice Cream" respectively, and the sales volume of the two are in line with each other, and it is impossible to tell who imitates whom first.

With the pursuit of high-end dairy products, Yili first created "Jindian Organic Milk", and after a period of time (I personally think this period is quite long), Mengniu has "Telunsu", Telunsu seems to sell better than Jindian, which is also one of the few examples of Mengniu's success in imitating Yili.