How to raise words for Pinduoduo search promotion? What is the process of word raising?

The purpose of our Pinduoduo search promotion is to increase the popularity of the product, and the core point is to rank through keyword bidding. Therefore, the quality of keywords has a great impact on the effectiveness of our promotion. If you want to give full play to the effect of search promotion, you have to pay attention to the link of word raising.

Keyword expansion matching logicKeyword expansion matching means that when the keywords searched by the buyer contain the keywords set by the merchant or have a strong correlation with the keywords set, the promoted products have the opportunity to be displayed in the advertising space. Non-standard products generally have several core words to match, for example: a certain high-top shoes in the women's footwear category, the matching keywords are [high-top shoes women] [high-top shoes women's Korean version] [ins high-top shoes] [hip-hop high-top shoes women] and so on, among which the core word is [high-top shoes], and the words with high-tops in the keywords will be matched when promoted.

Raising these keywords is nothing more than wanting to pass these keywords. Attract customers to enter the store, and then buy things, as long as these keywords can bring you sales, then these keywords can be raised and increased.

Differentiation, no matter how good it looks, it is useless to make a public picture.

Change the number of pieces has been spelled 3,000 strokes in the promotion.

Pinduoduo Pinduoduo off-site operation method: Paipaiwo Alliance is a promotion model based on transaction billing, as long as the product is obtained from the Paipaiwo Alliance promotion area**, any buyer, (including themselves) through promotion (links, individuals**, blogs or community posts) into the Pinduoduo seller store to complete the purchase, you can get the seller store to complete the purchase, you can get the commission paid by the seller.

Product title optimization. Find some popular words related to your products, optimize the combination of these words, increase the probability of the product being seen by others, and slowly accumulate traffic.

How to make a bid on Pinduoduo through train? How do I bid on Pinduoduo Express? Pinduoduo through train bidding will affect the ranking of Pinduoduo products, so for Pinduoduo sellers must pay attention to Pinduoduo through train bidding, so how to bid on Pinduoduo through train?

Here are the bidding tips for Pinduoduo through train.

How to make a bid on Pinduoduo through train?

The bidding method for Pinduoduo through train is as follows:

1. Pinduoduo through train bidding price increase method.

If you start bidding low and low at the beginning, you will have fewer impression clicks, a very low Quality Score, and a high average click cost, and you may want to lower your bid to try to lower your PPC, but the lower the bid, the fewer impressions, and you will fall into a vicious cycle.

2. Pinduoduo through train bidding price reduction method.

In general, this method is a common method for word cultivation and weighting. It is suitable for veterans with a certain amount of experience, because the operation is to select some high-quality words with good relevance, which can only be done with a certain experience base.

3. Improve the quality score of Pinduoduo through train.

4. How much is the right bid for Pinduoduo through train.

First of all, you don't want to set too high bids, and you can do just one or two for each category.

(Recommended reading: How to do Pinduoduo through train bidding? How do I bid on Pinduoduo Express?

There are not many stores to maintain the store's dynamic sales rate, a month can not sell the baby belongs to the unsalable goods, unsalable products are more, will affect the weight of the store.

It is recommended to go to the official website of the Aegis Studio, where there are tutors who can tutor one-on-one, and you can learn a lot of driving techniques and dry goods, and you will become more and more stable in driving in the future.

Of course, on the premise that there are sales. The number of pieces has been directly changed to 3,000 pieces. You still have to understand the so-called Pinduoduo sales volume.

Let's not talk about the many products. Click-through rate for the main image. The detail page is optimized.

The data also needs to be seen.

This should be lowered, and the bid should be used as a drainage word to make the unit price of a single click as low as possible.

You can change a sales volume first, and then do some evaluations, and the foundation is done in the early stage, and it will be easy to do later. The sales volume has been changed, the evaluation has been done, the driving newspaper activity has exploded, and Pinduoduo has 1000 to 100,000 plus, which can be changed, and the effect of my change is very good.

Opportunities and challenges coexist, how to grasp the opportunities?

Here are a few brief introductions

Pay attention to these four aspects when releasing a product:

1. Title. 2. Product description.

In the product description, some precautions and consumer protection should be written, so that Pinduoduo buyers can have a reason to come down, avoid more after-sales problems, and reduce the pressure on customer service. So try to think about the problem from the buyer's point of view and write it in the product description.

3. Main carousel.

Pinduoduo's ** design must have a certain artistic foundation, and then upload it in accordance with the requirements of the Pinduoduo platform, it must be filled in completely, and a good main carousel map must be beautiful and differentiated, so that the visual effect for buyers is different, so that the click-through rate will soar. It is best to have a unified angle of the SKU, so that there is unity and leave a good impression on the buyer.

4. The number of people in the group.

Because Pinduoduo pays attention to **. Most Pinduoduo sellers will choose to join a group of 3 or more people, but it is best to have 2 people, which is more humane and easier to contribute to the success of the group.

Answer and then click Mine, click on the avatar, select Authenticate Now, fill in the store information as required, and then click Next to upload the front and back of your ID card**, and finally click on Face Verification, and the verification is successful.

Ask what to do next.

The first point of the answer is to have a direction, which is also very important, first sort out what your store sells, what you eat or wear, what age group is suitable for, how much can it be suitable for their consumption level, etc., these are also things that need to be understood by the store.

The second point is qualification, which is the purchasing power and strength of the store in Pinduoduo. The more products you sell, the better the reputation, and the platform will give you great qualifications, such as recommending your products or helping you increase your popularity.

Ask if you want to optimize.

The third point of the answer is promotion, when merchants do Pinduoduo store promotion, they must match the weight of the product, whether it is before or after the promotion, the effect is good or bad, the main thing is to see the highlights of the product itself, as for whether you want to promote, this point is also a matter of opinion.

Asking questions is in ** operation.

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At the very least, you need to know how to modify the number of pieces that have been put together.

3,000 direct modifications are not brushed.

Personally, I think Pinduoduo is not as good as **, and ** is smaller than Pinduoduo's investment and easier to use. What the nest does is**shop can be each other**.

Xiaobai's words, or say more, or don't use Pinduoduo, it's already very saturated, it's better to look at other developments, Little Red Elephant, listen to it, good reputation.

The next bidder is the one whose peer is outbidding yours;

The quality score is given by the system, which is judged according to factors such as the relevance, impression, click, and conversion of the product.

As for whether there are peers, if there are peers, compare your bid is 5 yuan, and your peer bid is 4 yuan, if it is in the same quality case, then your deduction is 4+, if there are no peers, or your peers have reached the upper limit of advertising costs, your deduction is directly 5 yuan;

Extended information: The through train is just a tool to assist promotion, increase weight and early drainage: there is no traffic for new products, open through train drainage, there is no click on the display, optimize the main picture, do the basic sales, and see if it is appropriate; There are clicks but no conversions, do **, do basic sales, do evaluations, optimize the details page; Bid too high and find ways to improve your Quality Score; The quality score is slow to improve, and the investment is too large, so the bid is appropriately lowered to support words; Not yet, make adjustments according to the data promoted in the background, such as:

There are clicks but no conversions in those places, there are more clicks in that time period, there are no inquiries, and so on.