How to promote the healthy development of online literature at present

Online Literature. Rapid development in China, for Chinese literature.

The prosperity of the cause has injected fresh blood. At present, China's online literature has 150 million readers and 1 million online authors, forming a diversified pattern of competing with traditional literature.

Today, I will talk to you about the opportunities and challenges for the development of online literature, and how we can promote the industrialization of online literature and promote the more positive and healthy development of online literature.

1. Opportunities for the development of online literature.

1. Huge market space.

According to the China Internet Network Information Center.

CNNIC) 25th Statistical Report on China's Internet Development.

As of December 30, 2009, the number of Chinese netizens has reached 100 million, the penetration rate has reached 100 million, the number of online literature users accounting for the total number of Internet users has reached 100 million, and the huge user market has provided unlimited development space for the development of online literature.

2. Online paid reading has been accepted by young people.

At present, the concept of Chinese people who are unwilling to pay for services is slowly changing, especially young people have become accustomed to paid services. This concept of payment is conducive to stimulating the creative enthusiasm of online authors, promoting the production of authors with greater influence and market appeal and a large number of excellent online literary works, and providing a good platform for the industrialization of online literature.

3. The new publishing model promotes the industrialization of online literature.

It is the first in the country.

The publishing model uses mobile phones, handheld readers, the Internet, digital libraries, paper book publishing and other ways to publish through multiple channels, so as to achieve "one content, multiple channels, and simultaneous release", helping authors maximize the value of copyright and three-dimensional marketing communication. In particular, it is worth mentioning that mobile publishing has opened up unlimited space for the development of online literature. For a traditional publishing house, the circulation of a book in the hundreds of thousands of copies is already astronomical, but on China Mobile's mobile reading platform, the highest hits of a bestseller exceed 200 million, which is simply unimaginable for traditional literature.

1. Online literature refers to the newly produced literary texts of literary works that use the Internet as a display platform and communication media, and are expressed by means of hypertext connections and multi-interpretation and other means, as well as online artworks with some literary components, of which the original works of the Internet are the mainstay;

2. Due to the help of powerful network media, online literature has the characteristics of diversity, interactivity and difficulty in intellectual property protection, its form can be similar to traditional literature, can also be blogs, posts and other non-traditional literary styles, real-time reply, practical theory and voting are important characteristics of online literature, due to the convenience of online literature dissemination, resulting in intellectual property rights are not easy to be protected.

With the continuous development of online literature, what impact do you think the emergence of online literature has on the development of literature? More and more online literary works have been adapted into film and television dramas, online dramas, animations and games, contributing 12 billion yuan to the output value of the cultural industry. There are also some online literary works that have been spontaneously translated into foreign languages by foreign readers and have international influence.

Many online literary writers have become the object of attention of print publishers, and many of their works have become official publications, and thousands of online ** are said to have been officially published. It's a real scene of prosperity and prosperity.

<> rapid development of online literature will naturally have a certain impact on traditional literature. The biggest impact is to make traditional literary writers realize that the Internet is a new platform for the dissemination of literary works, and its impact is huge, and indifference to it will affect the dissemination of their works among readers. As a result, many traditional literary writers have begun to pay attention to the use of online communication platforms, and are willing to hand over their works to online companies, make electronic versions on the Internet for readers to click and read, or produce audio and **programs on the Internet**.

It should be said that the huge influence of online literature has given rise to a large number of traditional literary works that have been uploaded to the Internet for readers to read.

Online literature is particularly rich in subject matter. Recreating the history of the past in a time-traveling way, showing hope for the future in a metaphysical way, looking down on the present life from the perspective of the Creator, entering the space of ghost activity with demonic skills, and revealing the world of the gods with fairy-like abilities will more or less remind traditional literary writers that there are too many thematic areas that traditional literature has not reached, and these places have the potential to write good works. This reminder should be very meaningful for the development of traditional literature.

If their readership is getting smaller and smaller, it means that the audience of their work is getting smaller and the influence is getting lower and lower, which is naturally not good for a traditional literary writer. Nowadays, traditional literary writers are willing to go online ** readers' reactions to their works and are willing to be invited to carry out new book promotion activities online, which should also be the result of online literary writers' presentations.

In recent years, the development of China's online literature industry has been like a bamboo, as an emerging industry, the rapid development of the online literature industry at the same time, there is also a problem of insufficient protection of online literature authors, and some representatives of the two sessions said that online literature should be used to tell Chinese stories in the new era.

According to the report, because of the development of online literature to the present, the market response is very good, and there are many readers, and the repetition rate of plagiarism is now 20%, but if a plagiarist copies 10% of every writer and pieces the work together in this way, how should it be determined? Nowadays, plagiarism is becoming more and more rampant, and even the main stories of many writers are kneaded together, which is a combination of "your story, my characters, and his bridge", which is very, very difficult for the whole identification work.

At present, we have a publishing department and a writers' association, but there is no legal institution dedicated to escorting authors, and when authors want to sign a contract with a certain platform, they should first find which department to use the standard contract, and if the other party is unwilling to use this standard contract, it is unclear how the author should seek help.

First, the platform needs to resolutely curb the overlord clause and ensure the basic interests of authors, so that authors can create with peace of mind.

Second, the platform should actively explore excellent works and give a lot of promotion and support.

Third, the author himself needs to take the content as the core of the creation, do not plagiarize, do not imitate, do not eat the old book, and do not inject water. Minimize the phenomenon of interrupting, procrastinating, and eunuchs.

The online literature writer "Little God" once used his vacation to give lectures in orphanages and interviewed patients with pneumoconiosis. He believes that online writers should also self-purify and self-evolve while considering their own survival, and only by constantly maintaining the ability to self-renew and constantly carving words can they embark on a broader and more down-to-earth creative path, which is the craftsman spirit that online literature writers should have. "When I was in college, I read "Ordinary World" 7 times in one go, and later revised it repeatedly when I wrote "Lonely Butterfly", hoping to write a sense of the times like "Ordinary World", because a really good work must have the imprint of the times.

Little God" said. The characteristics of online literature are reflected in the popularization of writers, the freedom of creative intentions, the distinctive language style, and the rapid publication and feedback of works. The online literature writer "Master Xiaoyao" believes that the creation of too narrow themes is a common problem of current online literature, and when a certain theme becomes popular, some people will follow the trend and imitate it, which will eventually lead to the overheating of the theme, the flood of works, and the decline in quality. "Blindly chasing hot spots is a kind of utilitarian creation, and a really good work should be a long-lasting fragrance, even if the writer is gone, but the work still has readers, that is valuable, is the real success.

Nowadays, from Southeast Asia to Europe and the United States, China's popular online literature can be seen, and online literature is regarded as a new force in the cultural and creative industry. In the context of the improvement of readers' aesthetic level and increasingly diverse needs, online literature should also have higher requirements for its own quality, and online literature writers should increase their knowledge reserves and enhance their awareness of creating high-quality products. "Authors of online literature should work hard in the five aspects of their own heritage, public image, rigorous conception, work polishing, and reader communication, and the realm of creation should be higher and the pattern should be larger.

Zhang Hongtao, deputy director of the Digital Publishing and Online Audiovisual Program Management Division of the Jiangsu Provincial Bureau of Press, Publication, Radio, Film and Television, said, "Online literature enterprises should also publicize excellent works and make good use of various incentives and support policies. ”