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The quality and cost of ceramics.
Most of the modern sanitary ware are ceramic, such as toilets, squatting toilets, washbasins, bathtubs, etc., the quality and cost of ceramics are important reasons for deciding. Ceramic formula, firing process, water absorption of finished products, appearance design, product performance, surface finish, etc., these are the criteria for evaluating the quality of a sanitary ware, each of which is very difficult to achieve superior quality, first of all, the conditions of high temperature are not easy to reach the standard, only to achieve a certain firing temperature to achieve real porcelain, can be called porcelain.
Functional. A good sanitary ware product must have perfect functions to meet the modern way of life and the needs of a higher level. The difference in functionality is also destined to be the gap of **.
The more complete and practical the function of the sanitary ware, the higher the **.
Branding. People like to recognize the brand when they buy things, because they believe in the value of the brand, in fact, sanitary ware is no exception, and some of the more famous sanitary ware brands, are relatively high. The power of brand effect marketing can not be underestimated, the purchase of brand sanitary ware, of course, the premise is that the brand is really worth the money, otherwise the blind pursuit of the brand, regardless of practical value, then the gains outweigh the losses.
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From the perspective of consumer consumption trends, in the future market, the bathroom industry will also show a development trend of diversification. The survey found that the design style pays more and more attention to the combination of practicality and aesthetics, from the appearance to the functional selling point, from multi-functional to practical, but the bathroom on the market is indeed very different, and the coexistence of practical and economic products is not an easy task. In fact, the difference mainly exists in the following factors:
1.Material. The quality and cost of ceramic products is the main reason for deciding the best products, taking the toilet as an example, the quality of the product can be seen from both internal quality and external quality.
The intrinsic quality mainly refers to whether the ceramic formula is reasonable, whether the firing process is sophisticated and the water absorption rate of the finished product. The external quality is visible to the eye, such as the appearance design, the performance of the product, the surface finish, etc. A high-quality ceramic flush toilet must have both a good "core" and a good appearance. Sophisticated technology can be fired to produce ceramic products with low water absorption, moist appearance, good frost resistance, smooth surface, and easy to rinse; The appearance of careful design brings beauty to people; Good usability makes the toilet bowl both water-saving and clean-flushed.
2.Functional technical content.
A good sanitary ware product must be able to have a relatively complete set of functions, to meet the needs of a modern lifestyle, and a higher level. First of all, work more comfort, such as technology, comfort, convenience, entertainment and other functions, making people feel the scientific and technological care of modern life, the singing toilet will flip and land by itself, the seat will be heated at constant temperature, repeated warm water washing, drying, deodorization, disinfection, night vision lights, **, LCD temperature display and other functional options. Secondly, the shape design conforms to people's daily living habits and ergonomics, and it is ...... of green environmental protection, water-saving, water-saving toilets and ultra-low lead water-saving faucetsWith these environmentally friendly, green and low-pollution functions, it has obtained the China Environmental Label Certification.
3.Design.
From the simple use value gradually concise and generous, the design style can be more in line with the aesthetic concept of modern people, and a variety of styles of bathroom products can better reflect the life interest of contemporary people, so that the bathroom is also personalized.
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At present, the bathroom products are mainly ceramics, and the quality and cost of porcelain are the primary reasons for the choice. Taking the smart toilet as an example, the product can be seen from both internal and external quality. Kaiqing intrinsic quality mainly from the rock tour:
ceramics, firing process, water absorption rate of finished products, etc.; External quality such as appearance design, product function, surface finish, etc.
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**Poor quality in a timely manner A dollar is much easier to use than a few dollars, different**, the material is not the same, and there is no need to buy too expensive.
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The main thing is that there is a big difference in brand material and quality, so there will be a gap.
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At present, there have been three small famous sanitary ware stool groups in the world: the American brand represented by Kohler and Moen; European brands represented by Grohe, Roca and Hansgrohe; Asian brands represented by Toto, Huida and Wrigley.
Analysis of the development status of the bathroom ** industry, sanitary ware is a space for daily public medical activities such as drowning, bathing, and washing for residents. Usually refers to toiletries. After more than 20 years of development, the bathroom watch industry has gradually grown and expanded, but in recent years, affected by a series of unstable factors in China's environment and international environment, the bathroom watch market is often turbulent.
Under the effect of comprehensive factors such as the downturn in the housing market, the shortage of raw materials, production capacity and the anti-taxation in the international market, the trend of China's sanitary ware industry has declined, which has intensified the competition of enterprise buildings.
China is one of the world's smallest ceramic bathroom products market, and the first table of sanitary ware accounts for more than three percent of the global ceramic bathroom output value. Research on sanitary ware industry, from 2007 to 2017, the output of sanitary ceramics in China has decreased to 100 million pieces, with an average annual mixed growth rate; From 2010 to 2017, the sales revenue of sanitary ceramics decreased from 340 to 67.1 billion, with an average annual mixed growth rate of 12.
With the rapid growth of China's economy, the acceleration of urbanization, and the rapid increase in residents' controllable income, the market size of sanitary ware products has increased rapidly from 85 billion yuan in 2013 to 108 billion yuan in 2014, and by 2017, the market size of China's sanitary ware meter has reached 169 billion yuan. In addition, in terms of non-ceramic sanitary ware, fitness baths and spa pools are key components, and have a huge market in Europe and North America. In 2014, the global sales of fitness bathtubs and spa pools were about 10,000 units; Sales are scheduled to reach 10,000 units in 2018.
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Let's put it this way, this kind of product is generally divided into grades, that is, luxury, ordinary and economical. It can also be divided into intelligent non-intelligence, almost all of the intelligent are high-end, and many times the difference between the high, medium and low-end lies in the materials, processes, appearance, and hardware equipped. It's best to find a better understanding of the design to go to the material market to take you around, just talking about it is useless, practice to know the truth.
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Guiyang Purple Apple: The market is average.
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Too much to analyze? SWOT analysis or what analysis? Am I in the bathroom industry? Have a question I can answer to you?
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I'm an engineering person, so I'm familiar with it. Now the sanitary ware market is macroscopic, and the prospects are very good. Because civilization, hygiene, and improving the quality of life have become the consensus of people (whether rich or poor), the market is huge.
However, there is a phenomenon now: when people generally choose products in this area, most people not only pay attention to quality, but also prefer the style (grade, taste) and function of the product. Therefore, it is necessary to invest in greater operation in medium and high-end products.
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Bathroom products in the bathroom stand a very important position, not only to look good but also practical, before the choice we also have to understand some actual conditions to choose. The first point is to understand the location and specifications of the sewage pipe of the house, figure out whether the sewage pipe in the bathroom is wall (the sewage pipe is buried in the wall) or the ground (the sewage pipe is buried in the ground), and decide whether to buy a wall toilet according to the layout of the sewage pipe. In addition, it is necessary to grasp the distance from the wall to the center point of the sewage pipe, which is the basis for choosing the toilet hole distance.
Generally, the interior buildings in the south are 300mm hole spacing, and the north is 400mm hole spacing. The second point is to measure the space of the bathroom, plan the overall layout of the bathroom, and choose it in combination with the size of the space. Generally speaking, European and American brands, such as Kohler in the United States, Roca in Spain and Anwar in China, are on the larger side and are suitable for large bathrooms; And Asian-style brands such as Huida and Wrigley are suitable for small toilets.
The third point should also pay attention to the water-saving performance of plumbing and sanitary ware, which is a long-term saving project. At present, the standard water liter of the toilet is less than 6 liters, and the water saving ability of the toilet bowl will be slightly worse if it exceeds the liter. The fourth point In addition, while pursuing water saving, we should also pay attention to the structure of plumbing and bathroom products, and the water saving that weakens the cleaning function often outweighs the loss.
Mr. Wang took the toilet as an example for analysis, "At present, there are two kinds of toilet toilets on the market: integral and split, and the split toilet is generally fixed with large screws, which is easy to break and rupture after a long time. The fifth point is the core point, the most likely problem in plumbing and bathroom products is the water valve, consumers must carefully observe when buying. For example, when buying a toilet, you should open the cistern to see the material of the valve and connecting rod.
The materials are divided into copper, copper-plated and plastic, and for the sake of robustness, at least copper-plated materials should be used.
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The ** of the whole bathroom is affected by the functions it covers, and the more functions **, the more expensive it is. Even if the overall bathroom is expensive, there are still many people who have a soft spot for it, mainly because it has the following advantages compared with traditional bathrooms.
1. Save time and effort. It adopts dry construction, and two workers can complete the installation within one day, which greatly shortens the construction period.
2. There will be no leakage. It is molded in one step with high temperature and high pressure, which is a seamless splicing, without any traditional waterproof function, and there will be no leakage.
3. The material is excellent, it is made of high-tech materials, and has the characteristics of compact material, smooth surface, heat insulation, and not easy aging.
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