What are the advantages of email marketing?

1. The customer base is large.

Email is one of the main ways to use communication in the early days, and now it has a huge user base, which provides great convenience for users to carry out email marketing. Because the goal of all marketing campaigns is to get more customers in order to convert them into orders, email has the most basic ingredient: a large customer base.

To a certain extent, the larger the audience, the more obvious the role of marketing will be.

2. It can help enterprises reduce promotion costs.

When enterprises do marketing planning, the first consideration is the promotion cost, promotion strategy, the final effect of these three aspects, email marketing in the promotion cost, compared with other marketing methods in the investment of manpower and material resources, email marketing is very dominant, enterprises in the email marketing, do not need to think too much about the marketing cost, you can focus on the promotion strategy and effect optimization, if with the help of third-party promotion tools, the cost is lower, Like the pay-per-effect model of the Rushmail email marketing platform, the cost is calculated only when the email is successfully sent, which greatly reduces the promotion cost of the enterprise.

3. Simple operation and easy to use.

Email marketing is the simplest operation of all marketing methods, basically as long as the user has used the mailbox before, some basic computer operations, you can carry out email marketing, which also shows that the threshold of email marketing is low enough. Like the rushmail email marketing platform, you can also set the promotion time at will, and even the promotion time can be accurate to the second, for example, the customer group is a foreign customer, and the time of the email can be set in the time period when the user goes to work during working hours.

4. Strong sustainability.

An email address has been with the user since the user registered, so the email sent to the customer will be kept for a longer time. Doesn't the long retention time of email marketing mean that email marketing has a long-term publicity effect, which is incomparable to other traditional marketing methods.

5. Wide coverage.

The coverage of email marketing is widely reflected in: its content is not limited by the industry, basically all walks of life salesmen can use e-mail marketing, and are not subject to geographical restrictions, domestic and foreign can be sent, at the same time, the application of email marketing is not only limited to the promotion of business, but also in the human exchanges, customer maintenance, electronic billing, verification notices and so on have been widely used, its biggest feature is that it will not be limited by time, the characteristics of instant messaging are timely, The reply to the email, on the other hand, can be well thought out.

The cost is relatively low, you can send a large number of emails, and you can also use software to send them, saving time.

There are several advantages to email marketing:

1. A large number of users.

2. Low cost.

The cost of a mail on the Mailbrid platform is less than 2 cents, which is very low;

3. Rich forms of presentation.

4. Good sustainability.

As we all know, developing a new customer is more expensive and energy than promoting an old customer. Email addresses are essentially lifelong with the user, which means that email address marketing can be used sustainably.

Relying on the e-mail address in the network to do publicity is much more affordable than other forms of online marketing. With the rapid development of the Internet, the total number of Internet users in China has reached tens of millions, and the number of people in the world has exceeded 500 million. In the face of such a huge user base, email marketing as a modern means of advertising is gaining more and more attention.

As long as you have enough email addresses, you can publish advertising messages to tens of millions of target users in a very short period of time, and the marketing scope can be all over China or even the world.

Email marketing is a low-cost marketing method, and all expenses are Internet fees, which are much lower than traditional advertising forms.

The content of the ads is unrestricted and suitable for all walks of life. Because the carrier of advertising is e-mail, it has the characteristics of large amount of information and long retention period. It has a long-term publicity effect, and the collection and circulation are very simple and convenient.

The e-mail itself has a targeted smashing model, you can send specific advertising emails to a specific person, you can classify them according to industry or region, etc., and then carry out advertising emails for target customers, so that the propaganda can be spread slowly in one step, so that the marketing goal is clear, and the effect is very good.