What is the essence of blog marketing and what is blog marketing?

To understand what blog marketing is, you first need to know what a blog is. The original name of the blog was weblog, which consisted of two words, web and blog, which literally means web diary, and later people who liked new nouns deliberately changed the pronunciation of this word and read it as we blog. From this, the word blog was coined.

The content of a blog is usually public, and you can publish your own online diary or read other people's online diaries, so a blog can be understood as a kind of sharing of personal thoughts, opinions, knowledge, etc. on the Internet. It can be seen that the blog has the basic characteristics of knowledge, autonomy, sharing, etc., and it is the nature of the blog that determines that blog marketing is a form of network information transmission based on personal knowledge resources including thoughts, experiences and other manifestations. Therefore, the basic problem of blog marketing is to master, learn and effectively use knowledge in a certain field, and achieve the purpose of marketing information transmission through the dissemination of knowledge.

Blog marketing is a tool to carry out online marketing in the form of blog as a web application. Companies, enterprises or individuals use the blog as a network interactive platform to publish and update the relevant profile and information of the enterprise, company or individual, and pay close attention to and timely reply to the relevant questions and inquiries of customers on the platform for enterprises or individuals, and help enterprises or companies obtain the top ranking of search engines at zero cost through a strong blog platform, so as to achieve the purpose of marketing means.

The basic summary is:

Prerequisites for a successful blog: Bloggers must master, learn, and make effective use of knowledge in a certain area.

It essentially can:

1. Express personal thoughts in the form of network information transmission.

2. Express personal experience in the form of network information transmission.

3. Share personal knowledge resources through network information transmission.

It can be useful for marketing functions:

1. Publish and update the relevant profile and information of enterprises, companies or individuals.

2. Pay close attention to and timely reply to customers' relevant questions and consultations about enterprises or individuals on the platform.

And your consumer group finds you, knows you, likes you, and buys you!

Socio-cultural media marketing.

Blog marketing is the use of blogs as a form of network application to carry out online marketing. Blogs have basic characteristics such as knowledge, autonomy, and sharing, which is exactly what blogs do.

Quality, which determines that blog marketing is a form of network information transmission based on personal knowledge resources (including: thoughts, experiences and other expressions). Therefore, the basic question of developing blog marketing is.

It is the mastery, learning and effective use of knowledge in a certain field, and the purpose of marketing information transmission is achieved through the dissemination of knowledge. Mr. Yang of the National Network Marketing Institute analyzed that the concepts related to blog marketing also include corporate blogs and marketing blogs, which are also defined and described from the perspective of the specific application of blogs, mainly distinguishing those personal blogs with personal interests or even personal privacy as their content. In fact, whether it is called a corporate blog or a marketing blog, generally speaking, blogging is an individual behavior, and it is not excluded that a certain company may collectively write the same blog topic, but there are differences in the content and starting point of the writing:

A corporate blog or marketing blog has a clear corporate marketing purpose, and the blog posts will have more or less corporate marketing colors.

Corporate blog marketing as a marketing method exists objectively, and it does not change by human will. As for the quality of the application effect, it is often directly related to our ideological concepts and operation skills.