What is the development prospect of print advertising design? I studied at Onlly, and I have a certi

10 years ago, graphic design was one of the eighth highest-income professions in China, 10 years later I also entered this industry, now this industry is not as good as migrant workers, Onlly is a small, like Sodi, Peking University Jade Bird as small fame, can it be compared to Xinhua, Wenda, New Oriental, Shijie?

Even if it's Nanyi, Tianjin Academy of Fine Arts, China's 8 major art schools are also garbage, you have certificates, you have a few books, I have all the design certificates, Apple's has four, Adobe 6, Coel two,3DS, MAYA, CAD, etc. I have taken the certificate, these certificates are garbage paper, useless, the relationship is your work experience, ten years ago in Beijing 400 a month, 8 years ago in Nanjing 300 a month did not want, 6 years ago in Suzhou 450 a month, I have been to today for more than 5 years, now I have been leaving for more than 20 days, I have been doing it for almost ten years, the monthly income is less than 2000, the highest graphic design in Suzhou is only 2500, now it is a person will ps, People who know how to PS can design graphic.,It's all designers.,Ah, understand.。

I have worked in small companies, large companies, and Fortune 500 companies.

Finally, I tell you that there is no prospect for doing a line, as long as you have money, you can open a small façade and recruit two people to work for you, and this is how the boss uses people.

The above is my personal opinion, please refer to it.

To have practical experience, all walks of life, as long as you do fine, you can make money.

The prospect of advertising design is good, it is very popular in the market, and it is relatively easy to get employed.

In response to the needs of advertising companies and professional design companies, we cultivate graphic designers with comprehensive quality and skills, so that students can master the professional design skills required by different positions in graphic design, and have the ability to independently complete various design projects.

After graduation, students can work in advertising companies, planning companies, design companies, publishing industry, corporate publicity planning departments and other graphic design fields in demand.

What you should have:

1. Modeling ability of advertising design, proficient in sketching, color, composition and other skills.

2. Creative ability of advertising design: proficient in the production essentials and skills of graphics, catalogs, newspapers, posters, networks and other advertising practices.

3. Advertising implementation and operation ability: graduates can be proficient in the characteristics of public advertising, the combination of methods, the creation of their own methods, the effect of advertising communication, the basic methods of estimation and evaluation.

Graphic design, the threshold is low, and the ceiling is high. It's easy to get into the industry, but it's hard to get to the top. Many people feel that after learning the software, they have mastered the design.

In fact, in graphic design, software manipulation is only the last step. You'll need to draft, level, process copies, determine composition, and match colors. You also need to have a lot of theoretical knowledge to make good designs.

The software you need to know is: PS, AI, ID, CDR and even CD4. However, since the threshold is very low, you can enter the business after learning PS, but if you only know PS, like Rubber Fiber Fruit you want to earn more, this is absolutely impossible.

If you want to get into the industry and grow better, then I have to learn the layout design, color scheme, and creative synthesis mentioned above. In addition to PS, AI must also learn software. It's not necessary to learn it at first, but it's necessary when you have time after entering the business.

He rented to others and went to the design department, planning department or other department responsible for the design of corporate advertising. The intensity of work in these places may be lower than that of advertising agencies, but it is also possible, not necessarily imitative. I used to work for a small brokerage firm.

These are social hooligans who become full members. They are of low quality and do not have any level of work. They can't plan their time.

They are inefficient in delivering information during meetings. They are also night owls. At that time, they not only stayed up late every day, but also changed their scripts to impress people.

The company I am working for now is not an advertising agency, and the salary is good, and the workload is relatively small. It's much easier than an advertising agency.

When doing graphic design, it's hard to save money at first, and you need to keep learning to improve your abilities and make yourself better. But if you can grow into a big shot, you will also have a great income. Hold your breath and endure for a few years.

As long as your level is high enough, your income is still good.

1. Color: the combination of cold and warm tones, and whether it matches the promotional content. You need to have a certain aesthetic ability, in the picture, the glare color ridge is a little more vivid is abrupt, but it is not that this is not suitable, but because the background color is too monotonous, if you use several gradient colors or some natural scenery with the highway ** as the background, the feeling must be different.

It's a matter of design touch in terms of color.

2. The typography of the layout content: in terms of design, they are all pursuing the same goal, that is, beauty, so the typography is the same, there is text content and ** content in the picture, and the theme is of course the car. The typography of the example picture seems a bit stereotyped, and the disadvantages:

The text content is a square block, and it is recommended that you use the more sleek shapes such as circles or ovals to typeset the text.

In addition, the person in the lower left corner is opposite to the direction of the car, and this typography also makes a mistake of not highlighting the theme. Because the person's finger is pointing to the car, and the direction of the bicycle is pointing to the person, which is obviously not in tune, I changed it casually to see if the effect will be better, the character points to the direction of the car, and then the car is still in the same direction. liuxue86

3. The prominence of the theme. These have a certain relationship with color typography, but what is the emphasis here? What is the theme, when designing, you must be clear about what theme you want to express (or what theme the customer needs to express), for example, a signboard, the font of the store name must be in line with the style of the store, and the size or height of the word must not be less than two-thirds of the height of the signboard, otherwise how can others see the most important thing (store name) of your signboard at a glance?

Again, this principle applies to all designs. Whether it's designing a corporate logo or a brochure. It's all the same, the text theme or ** theme sensitivity, all are equally important.

There are so many categories of advertising design now, you have to see which direction you want to do it.

There are a few directions that are my own Huai closed some understanding, please forgive me if it is not good.

1.4A serious 800 advertising companies have closed down a lot in the past two years, and the impact has been too great. Of course, being able to enter the study will be more helpful in the initial stage of the career.

2.Graphic design is not just a print shop that writes advertising designs on the street. Instead, there is a plan to do some brand design. Now the industry is also sluggish.

Design, the market is saturated with talents, and it is not as hot as in previous years.

4.E-commerce design, known as art, has been going up in recent years with the input of talents. The limitations will be relatively large, and there will be category differences.

5.Film and television animation clipping, this is a direction that I personally think has a better prospect in the future, one is the arrival of 5G, and the entire industry is moving towards the first direction. The current self-demand state guesses a large amount, and the current level is still in demand if it is passable.

In the later stage, it can also develop in the direction of film and television.

I think the prospects of advertising design are still considerable on the whole, and the above is my suggestion, thank you.