What software to learn for print ad design

Question 1: What software do you need to learn to do graphic design?

Computers and software are just tools, similar to the brushes and color palettes we use when painting, and there are many popular graphic design software, which are roughly divided into bitmap processing software and vector processing software according to their functional characteristics. If we want to become a graphic design practitioner, we have to master both types of software, at least one of each. Friends who are new to graphic design, I think as long as you can use two software, you can get started (of course, if you want to mix better, you have to work hard to learn more):

One is Photoshop, and the other is Illustrator. Both of these software are produced by Adobe in the United States, and the interface is relatively similar, so it is easy to learn one and the other.

Let's talk about Photoshop first,This software can be described as famous,It is currently the world's most common design software (it is bitmap processing software),The main function is image synthesis、Special effects production、Image adjustment and polishing, etc.,We often see on the Internet"ps"It is the abbreviation from this software,Including the "Zhou Laohu" that caused a national sensation some time ago, it is inseparable from the credit of photoshop。 General advertising posters, packaging design, architectural renderings, and photographic post-processing are all operated by Photoshop.

Another software is Illustrator, which is currently the most mainstream vector image processing software, which can be used to design business cards, flyers, posters, albums and other ......Another great role it does is to draw all kinds of vector illustrations.

With both of these software, we can say that we can already start graphic design work, and even design great works. But if you want to be more professional in the field of graphic design, I suggest you learn some more common software:

CorelDraw is software that works similarly to Illustrator, and used to be popular, but now there is a tendency to be replaced by Illustrator, but it is still used by some companies, and for many older designers, they prefer CorelDraw to Illustrator.

Indesign is currently the most commonly used typesetting software, which can be used for the typesetting of books and magazines, and can also be used for vector graphics processing, which is powerful. If you're interested in becoming an artist or decorator, this app is a must-have.

PageMaker is another commonly used typesetting software, the predecessor of InDesign, which is now gradually being phased out due to the emergence of the latter. Other graphic design software such as Freehand and Acrobat are also being used, but they are not very common.

Since it's a tool, we can be selective, just like someone who paints with a brush and someone who likes to apply directly with their fingers. Therefore, what kind of tools are used varies from person to person, as long as you can make good design works, it does not matter what kind of software you use to operate.

Photoshop is used to deal with **, applied to bitmaps, simple typesetting.

CorelDraw is used for typography and is applied to a combination of vector and bitmap.

Illustrator is used for vector CG production, and typography.

Hello! Graphic design software includes: Auto CAD is most used for industrial, mechanical and architectural design, and Photoshop, Illustrator, AI and other software are used for art and interior decoration.

Mainly: Photoshop, Illustrator, Pagemaker, FreeHand, CorelDraw and other design software commonly used by advertising companies. photoshop：

Learn the comprehensive use of image processing, channels, layers, and paths; correction of image color; the use of various special effect filters; the production of special effect words; Image output and optimization, etc., flexibly use layer style, fluid deformation, bottom fading and masking, etc., to create a kaleidoscopic image effect. PageMaker: Learn the basic rules, usage methods and skills of typesetting design, the use of toolboxes and shortcut keys, menu functions and operation skills, the precautions for publications, books, promotional color pages, and output outputs, and the methods of advanced professional typesetting production of newspapers and magazines.

Illustrator: Learn graphic drawing, packaging, and the production of promotional pages, so that you can make it easier for you to design logos and CIs, and then learn it on the basis of Photoshop, and the efficiency is doubled. freehand：

Whether it is personal work design, company logo, poster production, can be easily completed, applied to advertising, printing and other industries CorelDraw: Through the full range of design and web page functions of CorelDraw9 into the existing design scheme, make vector illustrations, designs and images, and excellently design company logos, newsletters, color pages, manuals, product packaging, logos, web pages and others. “

The first one is, of course, PS (Photoshop). PS is very widely used in advertising, packaging, software and other fields, the main function of the image, image composition, color correction, special effects production. The latest PS version at the moment should be the CC2019 version.

The second is AI (Adobe Illustrator), which accounts for the majority of vector software worldwide. The biggest feature of AI is the use of the pen tool, which makes it possible to use simple and powerful vector drawing. It also integrates word processing, coloring and other functions, suitable for printing and publishing line art, and professional illustration, multi-** image processing and Internet page production, etc., can provide high precision and control for line art, suitable for the production of any small design to large complex projects.

The third is CDR (CorelDraw), which is a vector graphic design software produced by Corel in Canada. It provides designers with a variety of features such as vector animation, page design, production, bitmaps, and web animations. The CorelDraw word processing and image output input constitute the typesetting function; Word processing is by far the best of all software; It supports the input and output of most image formats; Virtually unhindered exchange of shared files with other software.

Therefore, most of the art design related to PC is directly typeset in CorelDraw, and then the color separation output.

1.If you want to become an advertising graphic designer, you must be proficient in software, PS is the most basic, as well as iiiustrator, coreidraw, etc.

2.The requirements for engaging in the advertising industry are not as high as imagined, but those who want to do well and can do a good job generally have certain qualifications, and of course, they can also be cultivated, and the effect can only be said to be average. You must be sensitive to color, because as an advertisement, color is a very important part, and many things are expressed through color.

It is of course best to have a rich imagination, and good works are full of imagination.

3.The PS mentioned above is relatively basic.,Don't think you can engage in the advertising industry with this software.,This kind of software is okay in the typing club.。

It's not blindness, it's persistence, for the sake of ideals, don't give up, you will definitely succeed. But it should be studied more systematically, because the advertising industry is not just about software.

4.You should have a rational attitude towards the training school, because it must have its reasons for its existence, and it also has its shining point, but if you want to learn you should find a training school, but you must be cautious, here is a little advice: the teacher of the training school must have experience in advertising agencies, have successful and fatal design works, so that you can learn real work experience and precious design concepts.

Remember!!

1::If these are plenum,It's very good,Of course, at least one or two things must be fine,Photoshop must be fine,And be proficient in the use of a typesetting software,I recommend Illustrator and Coreldraw,3D should also be able to use 2.The software will be used, and the software will cooperate with each other.

For example, how to transfer a manuscript from Mac to PC, how to transfer a CorelDraw file to Freehand, etc., there is so much to learn.

3: It's useless to learn too much.

As far as software is concerned, at least two are often held.

One is bitmap processing software, like Photoshop

One is a vector graphics processing and typography design tool, like CorelDraw or AI.

If you use a lot of Mac machines, it's not bad to play FreeHand more.

In my opinion, most people are still suitable for the following learning methods. First of all, zero-based beginners first learned what graphic design is from some network resource channels, and it doesn't have to be very clear, just know it. For example, it is very simple to understand that graphic designers need to make logos, business cards, brochures, leaflets, posters, etc.

Then the next step is to learn the software, and you only need to learn the two software of PS and AI in the early stage.

Introduction: Many people don't know how to start learning when they first come into contact with graphic design, one moment is typography design, one moment is color, and one time is design software. Let's take a look with me!

01. PS mainly processes digital images composed of pixels. With its many editing and drawing tools, you can work efficiently. PS has a lot of functions, which are involved in all aspects such as images, graphics, text, **, publishing, etc.

02. CDR is a graphic tool that provides designers with a variety of functions such as vector animation, page design, production, bitmap and web animation.

03. AI is a kind of image applied to publishing, multi-** and ** images. Industry standard vector illustration software, as a very good processing tool, AI is widely used in printing and publishing, poster book typesetting, professional illustration, multi-** image processing and Internet page production, etc., can also provide high precision and control for line drawing, suitable for the production of any small design to large complex projects.

04. What CDR and AI have in common is that they are both vector design software. AI is more professional than vector, and the interface is more beautiful.

Most designers use PS+AI to complete the design, some designers use PS+CDR to complete the design, and of course, there are designers who use PS+CDR+AI to complete the design. How to match, how to match in order to complete the design most efficiently, it all depends on personal habits, as long as the design requirements can be completed, but I recommend that everyone learn these three design software. Of course, it is certainly not necessary to practice all tools and commands, and there are many tools that are basically not used.

But remember one thing: software ≠ design! ;

Here are some examples of some of the more commonly used design software:

Biased bitmap processing, the corresponding jobs are "retouching, artist, illustrator." Wait a minute. Photoshop can also do logo design and poster magazine layout design, but that's not its strong point, so there's also the following software.

This software is a vector graphics processing software with powerful features. The corresponding work includes "VI design, poster design, packaging design, label labeling, etc.".

The above two still do not meet the field of graphic design, as well as binding design. So there's the following software.

Focus on the binding design of books and magazines.