Does anyone know what exactly direct marketing is?

Direct marketing is a social and management process that aims to make a profit and publishes information to members of the target market through personalized communication media, in order to seek direct response (inquiry or order) from the other party. Originating in the United States, it is the fastest-growing form of marketing, and it reflects a trend towards targeted or one-to-one marketing campaigns. Before the 80s of the 20th century, direct marketing was not taken seriously, but after entering the 80s of the 20th century, direct marketing has developed rapidly, and its unique advantages are increasingly understood by enterprises and consumers.

As a system of interaction, direct marketing emphasizes the "two-way information exchange" between direct marketers and target customers, so as to overcome the Achilles' heel of the inability to communicate between marketers and customers in the "one-way message exchange" method in traditional marketing. As an open and free two-way information communication network, the Internet can achieve direct one-to-one information exchange and communication between enterprises and customers, and make production and marketing decisions according to the needs of target customers, so as to maximize the satisfaction of customer needs and improve the efficiency of marketing decisions.

Direct marketing is a form of communication.

Direct marketing, i.e., direct communication with the target audience, obtaining feedback, and achieving transactions. Direct marketing has not traditionally been considered one of the elements of the mix, but because many organizations use it as part of an integrated marketing communications plan, often with separate goals, budgets, and strategies, it is also considered one of the elements of the mix.

For marketers in both consumer and inter-business markets, direct marketing has become an important part of integrated marketing communication plans. These companies spend money every year to build and maintain a database of existing and potential customers. The use of ** marketing to call consumers directly, the sale of products and services makes the company qualified for sales guidance.

Advantages of direct marketing

Direct marketing has four advantages. Non-public, the information of the product is directly transmitted to a specific group of people. Immediacy and customization, companies can quickly produce messages at high speed and personalize them according to the demographic characteristics of their target customers.

Interactivity, direct marketing can establish an interactive communication channel for consumers and marketers, and the information can also be modified according to consumer feedback.

Direct marketing seeks to create a direct connection between the brand and the company's audience, often on a one-to-one basis, rather than using the masses** (e.g., TV or radio). Direct marketing includes marketing, direct mail, email, or other more basic methods, such as handing out flyers to people in crowded shopping malls.

The forms of direct marketing are:

1. Direct mail marketing:

A marketing campaign in which a marketer sends letters, samples, or advertisements directly to target customers. Lists of target customers can be rented, purchased, or exchanged with other businesses that are not in competition. When using these lists, you should pay attention to the duplication of lists, so as not to send the same mailing item to the same customer more than twice, which may cause disgust to the Minpai.

2. Catalog marketing:

Marketers mail catalogs to target customers, or have catalogs available for customers to request at any time. This method is often used by general mail-order stores that operate complete production lines.

3. Marketing:

Marketers conduct marketing campaigns to target customers through **. The popularity of **, especially the opening of 800 free**, has made consumers more willing to accept this form. Nowadays, many consumers ask for information about products or services through ** and make purchases.

4. Direct response to TV marketing:

Marketers run marketing campaigns by introducing a product on television or sponsoring a feature that promotes a product. In our country, TV is the most popular, and there are many electric channels, and many companies have begun to carry out marketing activities on TV.

5. Direct response to print media:

Direct response print media usually refers to direct response advertising in magazines, Zhiga newspapers and other print media, encouraging target members to order through ** or reply letters, so as to achieve the purpose of increasing sales and providing customers with services such as knowledge.

6. Direct Response Broadcasting:

Broadcasting can be used as the leader of direct response, or it can be used as a combination of other** to enable customers to respond to the broadcast. With the development of the broadcasting industry, the number of radio stations is increasing, and the specialization is becoming more and more complete, and some radio stations even provide opportunities for direct marketers to seek precise targeting for a special or highly subdivided small group.

7. Network Marketing:

Marketers carry out marketing activities through electronic means of communication such as the Internet and fax. At present, books such as books, computer software and hardware, travel services, etc. have generally started their marketing business online. In addition to this, marketers also utilize newspapers, magazines, radio stations, etc.** for marketing campaigns.

The above-mentioned direct marketing methods can be used alone or in combination.

The development of direct marketing abroad has a long history, and the earliest time to enter China can be traced back to the Amway period. At present, the direct marketing industry in China has been localized, and the marketing tools we mainly rely on include the familiar mobile phone SMS marketing, ** marketing, direct mail directory marketing, email marketing, etc. TNT, a veteran Dutch direct marketing company, is the first to enter China specializing in direct marketing, but due to the lack of adaptation, the scale of development is very small.

Are you in Guangzhou? Company: Beijing Hengyuan General Manager:

Yesultandan! That's not a good thing: it's a disguised pyramid scheme for anti-photo

In fact, there is a business in this industry, if you enter the anti-photo, it would be good, the south is not regular, I did this back then, and I have gone to the intermediate level: the Internet is nothing more than to give you a happy dream: the dream will also have a time to wake up

Mainly: 1. Direct mail advertising marketing (also known as DM advertising, which is the most widespread form of method) 2. Marketing (the interference to customers is relatively large, and customers do not trust this way, for fear of being deceived) 3. Catalog marketing (the cost is relatively high, and the effect is not great).

4. TV marketing (the production cost is high, the cost is also very high, and the effect achieved is mediocre) 5. Internet marketing (is the main marketing method of modern times, with low investment and quick results, and the marketing space is relatively large, such as Alibaba, Feixunbao, Yahoo, etc.).

He Ansheng: Explain clearly the core point of the knowledge structure of direct marketing, the dry goods are too full.

Direct selling, English name is direct

Selling, is a form of direct selling anywhere other than the place of business. This is commonly referred to as storeless sales. In China, it is manifested in the form of pyramid schemes (illegal pyramid schemes, I rely on!). ）。

Direct marketing, English name is derict

Marketing, a marketing system that uses multiple advertisements**, or interactions between multiple advertisements**, in order to make measurable counter-deals anywhere.

Direct Marketing (Direct

marketing), a way to provide enterprises with consumer group data and market to the most suitable people for the company's product market positioning. Compared with the traditional advertising, direct marketing is more targeted, and one-to-one marketing can be carried out to specific consumer groups through direct mail advertising, fax or email.

It is necessary to classify "direct marketing notice" as "no store sales", because the essential feature of the transaction between the "direct marketing" company and the consumer is that the transaction is completed through "non-human **", and the behavior and process of this transaction are: "not in the store"; Although there are times when a "direct marketing" company asks customers to go to a retail store to buy a product, it is important to note that the purchase is done before the customer goes to the retail store to buy a product, and the retail store is just a place where the customer "receives the product (rather than "transacting in the retail store").

"No store sales" is generally divided into three types: direct marketing, personnel direct sales and automatic sales.

The so-called "direct marketing" means that after consumers contact goods or services through non-personnel, their orders and purchases are completed through post and telecommunications, computers, and other technologies. "Personnel direct sales" are divided into two categories: single-level direct sales and multi-level direct sales; There are two types of multi-level direct selling: legitimate multi-level direct selling and illegal multi-level direct selling (i.e., illegal pyramid marketing).

As long as it is in the in-depth sales of the sales hole, and the direct marketing can be understood literally, it is an integration of resources, compound marketing.

It's just that as long as a single person goes to sell, it becomes an explanation for diversified sales such as advertising friends without the Internet.

There are several types of marketing:1. Email marketing: Send emails to existing customers with specific travel topics to promote sales and accumulate customer feedback.

This can save costs and increase efficiency, but you need to pay attention to the appropriate marketing language and regularly update the content of your emails.

2. Pure marketing: through the first contact with existing customers, provide a bridge to provide services, solve problems, introduce new products, etc., to enhance customer satisfaction and loyalty. This approach requires professional customer service staff and timing, while avoiding intrusion and respecting privacy.

3. SMS marketing: send preferential information and holiday greetings to customers in the form of SMS to enhance customer feelings and return rate. This method is convenient, fast, and interactive, but pay attention to the length and frequency of text messages to avoid being mistaken for spam by customers.