What are the smart scenic spots?Please introduce

The construction of "smart scenic spot" is a complex system project, which not only needs to use modern information technology, but also needs to integrate information technology with scientific management theory. The construction of the "Smart Scenic Spot" of Shenzhen University Intelligence is an all-round improvement of the hard and soft power of the scenic spot, and its construction path is mainly composed of information construction, learning organization creation, business process optimization, strategic alliance and crisis management. Informatization construction and business process optimization can help scenic spots achieve more thorough perception and wider interconnection, and improve management efficiency and tourist satisfactionThe creation of learning organizations and strategic alliances is conducive to improving the innovation ability of the scenic spot management team and cultivating the core competitiveness of the scenic spot enterprisesCrisis management can improve the crisis response ability of scenic spots, reduce the probability of crisis occurrence and reduce the losses caused by crises.

In a broad sense, "smart scenic spots" refer to low-carbon intelligent operation scenic spots that are highly integrated with scientific management theory and modern information technology to achieve the harmonious development of man and nature. Such scenic spots can more effectively protect the ecological environment, provide better services for tourists, and create greater value for the society.

In a narrow sense, "smart scenic spots" is the improvement and upgrading of "digital scenic spots", which refers to scenic spots that can achieve visual management and intelligent operation, and can have a more thorough perception of the environment, society and economy, as well as wider interconnection and deeper intelligence. The narrow sense of "smart scenic spot" emphasizes technical factors, and the broad sense of "smart scenic spot" not only emphasizes technical factors, but also emphasizes management factors.

All the way to travel tour guide is a smart tourism product independently developed under the banner of Wuhan Tuopu Weiyu Company, which has covered 2,000 well-known scenic spots across the country, including Guilin, Shanxi, Ningxia, Lushan, Hubei, Sichuan and other major tourist attractions. Self-guided tourists are the first batch of experiencers of the Yile Travel APP, and they will also strengthen cooperation with travel agencies to ** different service models.

Palace Museum, Tang Furong Garden Scenic Area, Huangshan Mountain, Shanghai Museum, Longmen Grottoes, Daocheng Yading Scenic Area, Chongqing Ordovician Geopark, Mount Tai, Imperial City Prime Minister's Mansion, Qinghai Lake Scenic Area, Yuntai Mountain Scenic Area, Guilin Lijiang Scenic Area, Chaka Salt Lake, Zhuhai Chimelong Resort, Sanqingshan Scenic Area, Slender West Lake, Marenqifeng Scenic Area, Chongqing Hongya Cave, Beijing Olympic Park, Wuhu Fangte Happy World, Mingyue Mountain Hot Spring Scenic Area, Yesanpo Scenic Area, Shenyang Qipan Mountain.

The main functions of Xiao Smart Scenic Area include:

1.Realize the automatic perception of scenic resources.

Comprehensive, automatic and timely perception of the infrastructure, service facilities, geographical things, natural resources, tourist behavior, and personnel movements of the scenic spot.

2.Realize mobile and connected visitor services.

Electronic ticketing, electronic payment, access control, vehicle guidance, positioning guidance, voice navigation, trajectory tracking, information push.

3.Achieve dynamic and visual security management.

Smart scheduling, emergency plan, safety monitoring, large screen, passenger flow control, LED release.

4.Business marketing that realizes big data analysis.

Passenger flow statistics, consumption analysis, consumption**, traffic warning, customer source expansion, decision support.

The construction of smart tourism in scenic spots is mainly upgraded and changed from three directions: one is the intellectualization of scenic resource protection, the second is the refinement of business management of scenic spots, and the third is the precision of public services in scenic spots.

How? Create a smart cultural tourism platform, which can integrate smart tourism, scenic spot management, operation and promotion. Realize the unified monitoring and management of the whole scenic spot, and extend the construction of various business management systems

For example, 3D panoramic monitoring of scenic spots, thermal display of scenic personnel, natural resource monitoring, intelligent security system, commercial format monitoring of scenic spots, etc. In the construction of scenic spot management system, back-end system, operation management, payment management, big data platform subsystem, to achieve data drainage, but also to cover a full range of business processes and overall planning.

The smart cultural tourism platform can effectively improve the comprehensive management level of scenic spots, enhance the service innovation ability of managers, establish and improve the comprehensive system of industrial management and service, standardize industrial development and promote industrial upgrading, integrate the service resources of the cultural and tourism industry, explore new traffic passwords, promote the operation of scenic spots, and improve service quality and brand competitiveness.

Traditional tourism has been unable to keep up with the development of modernization, the development of smart tourism is the only way out for most scenic spots, so how should scenic spots do smart tourism?

Clause. 1. Through the blessing of data, the diversification of tourist services will be realized. It is to provide tourists with diversified tourism information services by collecting all kinds of tourism information inside and outside the scenic spot; At the same time, through the integration of multiple channels, it provides tourists with diversified services in six major links, including food, accommodation, transportation, travel, shopping and entertainment.

For example, through the online ticket purchase of the scenic spot applet, hotel reservation, and tourists can click on the applet to see the scenic spot display, scenic spot smart guide, scenic spot surrounding inquiry, find toilets, find parking lots, and other service functions. It allows tourists to grasp the information of the scenic spot in an all-round way and comprehensively provide tourists with a better sense of experience. "Smart service" broadens the marketing and publicity channels for scenic spot businesses, which is convenient to attract tourists to consume, thereby increasing the income of scenic spots.

Second, through precision marketing, the increase in the flow of tourists in scenic spots can be realized. If the scenic spot wants to attract tourists and retain tourists, it is not enough to rely on the scenic spot landscape and ticket discounts, modern tourism, tourists actually pay more attention to the sense of experience, all, we must pay attention to the experience of tourists, and the wisdom of the scenic spot can be said to be very powerful in improving the tourism experience. Smart tourism attractions can provide tourists with convenient, fast and intelligent high-quality tourism services to enhance their travel experience.

Relying on the big data platform, smart tourism distinguishes customers through smart tags, fully grasps the tourist portraits such as tourists' location, age, interest preferences, and consumption preferences, and accurately finds tourists' points of interest, so as to achieve accurate information push, accurately hit the needs of tourist consumers, and improve the marketing effect of tourist destinations.

Third, through intelligent innovation, we can empower the refined management of scenic spot business. For example, through the management platform and hardware facilities, "smart tourism" can effectively detect the ecological environment, service facilities, tourist safety, and block flow of scenic spots, so as to improve the governance efficiency of scenic spots. By breaking through the information barriers of various functional departments and establishing a mechanism of sharing, coordination and linkage, it provides scientific decision-making basis for scenic spot managers and improves the rapid response ability of various emergencies.

Smart tourism is the future development trend, the national policy vigorously promotes the development of the tourism industry, advocates smart tourism, and intelligent sharing of travel products ushered in the development of the first period. With a forward-looking vision and professional technology, Fun Enjoy Travel takes the lead in laying out the smart tourism industry, and launches the first intelligent tour aid cabinet with IoT technology in China to help tour products improve the supporting facilities of scenic spots and the end user experience.

Smart tourism, broadly speaking, is the use of new technologies such as cloud computing and the Internet of Things, through the Internet, mobile Internet, with the help of portable terminal Internet equipment, actively perceive tourism resources, tourism economy, tourism activities, tourists and other aspects of information, timely release, timely arrangement and adjustment of work and travel plans, so as to achieve the effect of intelligent perception and convenient use of various types of tourism information.

LV Cultural Tourism believes that the construction of smart tourism in scenic spots is mainly considered from three aspects: tourism smart management, tourism smart service, and tourism smart marketing.

The smart management system mainly includes smart parking system, road control system, passenger flow monitoring system, information service system, security monitoring system, scenic spot video broadcast system, content management system, comprehensive management of scenic spots, etc. It aims to improve the management efficiency of staff in the scenic spot through artificial intelligence and intelligent management, analyze data and control intelligent alarms, and improve the response and disposal mechanism of the entire scenic spot.

The smart service system is mainly based on the needs of tourists, and improves the experience and quality of tourists through the Internet of Things, wireless technology, positioning and monitoring technology. Tourists can feel the convenient service experience in the whole process of obtaining tourism information, making decisions on tourism plans, booking and paying for tourism products, enjoying tourism and reviewing and evaluating tourism. For tourism smart services, Fuel Travel Media has made great efforts to explore the smart guide system, tourist service system, cloud live broadcast system, virtual tourism system and other aspects.

The smart marketing system can explore tourism hotspots and tourists' interests through tourism public opinion monitoring and data analysis, so as to innovate the corresponding marketing theme; It is also possible to quantitatively analyze and judge marketing channels to screen marketing channels with obvious effects and long-term cooperation; It can also make use of the new communication characteristics to attract tourists to actively participate in the communication and marketing of tourism, and gradually form a self-marketing platform through the accumulation of tourist data and tourism product consumption data.

As a leading provider of digital and intelligent solutions for cultural tourism business, Lvwei Cultural Tourism's Fuel Travel Media has formed some explorations and practices in smart services, smart management, and smart marketing in scenic spots, and has launched a relatively mature "one-machine tour" solution, focusing on the digital and intelligent construction, operation, and quality upgrading of all-for-one tourism, scenic spots, hotels, towns, and complexes.

With the development of people's lives, people's quality of life has improved, and it has become a practice to travel every year, many scenic spots have realized the wisdom of the tourist attractions, the ultimate goal of the construction of the wisdom of the scenic spots is to achieve the wisdom of tourism, the establishment of modern communications and information technology as the basis, to the tourist experience as the center, to the integration of industry management as the guarantee, to stimulate the tourism industry innovation, to promote the upgrading of the latest tourist destinations.

Smart tourism has greatly improved the convenience of tourists in travel, and solved the difficulty of queuing up for tickets to enter the park on holidays. There is no guide map to enter the scenic spot, and it is difficult to find scenic spots and toilets. When I arrived at the scenic spot, in addition to taking a good-looking photo and sending it to Moments, I didn't know anything about the culture and history of the attraction.

The main core of the smart scenic spot construction program is tourist-oriented, network support, perception interaction and efficient service, aiming to make tourism resources and social resources be systematically integrated and deeply developed and applied through the integration of information technology and tourism services, tourism management and tourism marketing, and serve the tourism development form of enterprises, tourists, etc., and combined with social public services and modern enterprise management concepts, pay attention to tourist experience, enhance enterprise management capabilities and public service capabilities, and promote ecology, culture, Maximize the comprehensive value of society and economy to achieve the sustainable development of the tourism industry. The construction of smart scenic spots can play a far-reaching role in the development of scenic spots from the following aspects:

Through the construction of the smart tourism system, the management level of the scenic spot will be comprehensively improved, and the combination of the intelligent tour guide system of the smart scenic spot and the management system of the scenic spot will play a strong role in promoting the "standardization, institutionalization and systematization" of the scenic spot management, optimize the business process of the scenic spot, and improve the satisfaction of tourists.

Through the various subsystems of the smart tourism system, such as electronic monitoring system, various induction systems, access control (electronic ticket) systems, etc., the smart scenic spot can perceive and understand the scenic spot comprehensively, thoroughly and in a timely manner, so as to realize real-time scheduling and on-site management, so as to improve the number of tourists and improve the work efficiency of enterprises. Through the smart tourism system, the resource protection of scenic spots can be comprehensively strengthened to achieve the sustainable development of scenic spots.

With the investment of high technology and the further optimization of the service process, the operating costs of the scenic spot will continue to be reduced, which will create greater economic benefits for the scenic spot.

According to the latest news reports, the recent highlight of a company, artificial intelligence solutions, based on artificial intelligence core technology, coupled with ubiquitous connection, information sharing and integration, cross-enterprise and cross-department collaboration, through the ubiquitous basic network connection perception devices and application terminals, through the cloud data center platform to store the data business of various industries and subsystems, to achieve data sharing and integration, and then through the information sharing platform "me community" to carry a variety of smart applications, to create a full of life full of wisdom.

Summary: The construction of smart tourism not only provides good technology for scenic spot management, but also effectively solves the common problems of tourists in travel, and the benefits can be seen.

The intelligent construction of scenic spots can start from the following aspects:

1. Create a smart and convenient service platform.

Such as APP, micro**, small program, etc., to provide tourists with a complete journey of driving services. Before the tour, as an effective window for marketing promotion and information notification of the scenic spot, it provides convenient services for tourists in the booking of tickets, meals, accommodation, etc.; During the tour, it can provide detailed and comprehensive travel services, such as scenic spot introduction, tour guide, route planning, etc.; After the tour, it provides the purchase of cultural and creative products, the sharing of travel notes and suggestions, etc., which not only provides full service for tourists, but also provides opinion collection for the high-quality and sustainable development of the scenic spot**.

2. Innovate tourist experience products.

In the current era of "intelligence", "virtualization" technologies such as VR and AR, as well as the application of drones and artificial intelligence, have obviously become the key elements to enrich and create the tourist experience. The innovation of this kind of product not only enriches and strengthens the leisure experience of tourists, but also provides solutions for the construction of night tourism products for scenic spots. As we all know, the main consumer group of night tourism products is the young and middle-aged customers aged 22-45 years old, with a strong consumption base and perceptual consumption characteristics.

3. Integration of destination resources.

The competition in today's era is more about the competition of resources, through the integration of destination-related resources into the tourism platform, so as to make full use of the advantages of various resources for division of labor and cooperation, to achieve group development. For example, the construction of a big data intelligent platform for scenic spots, the integration of food, housing, transportation, travel, shopping and entertainment in the destination area and other related resources, to form a shared intelligent information ecosystem. At the same time, it can also be combined with Internet of Things technology to effectively warn and deal with emergencies, and effectively control the amount and traffic flow of scenic spots in the context of normalization of epidemic prevention and control.

4. Form intelligent management of scenic spots.

The intelligent management of scenic spots is to use technical means to make scenic spots more scientific, standardized and convenient in the management process. By focusing on the themes of scenic spot management services, decision-making analysis and internal management, we have built such as the second elimination management system, marketing management system, vehicle management system, public opinion and customer monitoring system, scenic resource and environmental monitoring system, as well as the internal financial management system, office automation system, investment and project management system, etc., to carry out intelligent management of the resources, environment, various types of safety, as well as the internal personnel, finance and office of the scenic spot.

All in all, the construction of smart tourism in a scenic spot also needs multiple considerations, including the current situation of intelligence, natural and cultural resources, existing product formats and even the intelligent demands of scenic spot managers, etc., which need to be analyzed in detail to form intelligent solutions that match them.

Fun Tour provides tourists with convenient travel assistance products, scanning the code to borrow and return, integrating umbrellas, trekking poles, and power banks, making the journey easier and more convenient.