I urgently need a literature review of The Current Situation and Development Prospects of Sino US E

Since the existence of China and the United States, there has been the study of this doctrine.

The point of view is that the exchange rate, the cost of human resources, the price of raw materials, and the price of transportation of finished products affect the economic relationship between the two countries. Specifically, you can go, there are too many articles in China and the United States.

Brother Juan, do your homework independently.

The concept of the brand can be traced back to Roman times, when merchants painted logos on their stores so that customers could understand the categories of products offered in the stores. However, the study of brand management did not begin until 1955 when Burleigh B. Gardner and Sidney Levy published an article in the Harvard Business Review entitled "Products and Brands". With the increase in the number of brand research, entrepreneurs and academic researchers are increasingly aware of the important value of brands.

At present, the most widely recognized brand concept is the world-class marketing master Philip. Kotler's definition of brand: A brand is a name, term, mark, symbol or pattern, or a combination thereof, that identifies the products or services of a seller or group of sellers and distinguishes them from those of competitors.

David, a well-known brand management expert in the United States. a.The brand equity shelf structure of Ike includes brand awareness, brand reputation, brand recognition, brand loyalty, and brand association.

David Founder of Ogilvy & Mather Advertising Agency. Ogilvy believes that the brand is an intricate symbol, which is the intangible sum of brand attributes, name, packaging, history, reputation, and advertising methods; Brands are also defined by consumers' impressions of their users, as well as their own experiences, and brand is the relationship between consumers and products. Ogilvy's definition of brand makes the focus of corporate attention shift from the product itself to the brand image and personality for the first time.

The definition of brand by Chinese scholars is also diverse: Bai Guang believes that brand refers to a mark composed of words, graphics or their combinations, etc., which is used on goods or services to distinguish the goods and services produced or operated by different commodity producers or operators. Kwong Hung believes that once a brand is registered, obtains the exclusive right, and is protected by law, it is called a trademark.

There is constant friction between China and the United States

As we all know, in recent years, there has been constant friction between China and the United States. Since the second half of 2018, the United States has unilaterally provoked ** disputes many times, and the United States has repeatedly launched additional tariffs on Chinese goods. In order to curb the "hegemonic behavior" of the United States, China has implemented a countermeasure strategy against the United States and imposed corresponding tariffs on relevant American goods.

The confrontation between China and the United States has continued intermittently to this day.

The United States has launched a number of ** relief measures against China

-- The United States is the country that has launched the most relief to China in the past decade

In addition to imposing tariffs on Chinese goods, the United States has also launched many relief measures against China. Remedies are one of the most typical manifestations of friction. According to statistics, from 2010 to 2020, the United States initiated a total of 163 first-instance relief cases against China.

During this period, the United States was the country that initiated the most remedies against China. In 2020, the United States initiated a total of 22 first-instance relief cases against China, and the United States was the country that initiated the most first-class relief cases against China other than India.

-- Anti-dumping and countervailing duties are commonly used by the United States

The remedial measures taken by the United States against China are mainly anti-dumping, countervailing and protective measures, and no special protective measures have been adopted. From 2010 to 2020, anti-dumping and countervailing duties were the two most used by the United States to provide relief to China, accounting for 51% and 47% respectively.

In 2020, the main remedies initiated by the United States against China were countervailing and antidumping, involving 11 and 10 cases, accounting for 50% and 45% respectively.

-- China is involved in a wide range of industries

The U.S. relief measures against China cover a wide range of industries. From 2010 to 2020, the first relief measures initiated by the United States against China covered 18 industries, including the metal products industry, the chemical raw materials and products industry, and the iron and steel industry, among which China's metal products industry involved the most cases, with 39 cases.

Long-standing problems between China and the United States can be managed through dialogue

The two-day high-level strategic dialogue between China and the United States came to an end on the 19th, and the Chinese representative expressed China's diplomatic stance with a tough attitude. Chinese State Councilor and Foreign Minister Wang Yi said that China is holding dialogue in good faith, and both sides have many concerns and misgivings, which can be alleviated through dialogue.

Some of these are long-standing problems that can be managed through dialogue. It is hoped that the US side will also work in the same direction, especially respecting and accommodating each other's core interests and major concerns. On this basis, China has always kept the door open for continued dialogue between China and the United States.

Hee-hee, the bar of Guangzhou Modern School.

4 Jun -- The US "Overseas Chinese Daily" published a signed article on 3 June local time, saying that it is difficult to cut off the relationship of economic symbiosis and mutual benefit between China and the United States, and that the practice of always treating each other with "conspiracy theories" is really a matter of recklessness and harming others and oneself.

Today (3rd US time), there are a number of news about US-China economic relations that are eye-catching.

First, Secretaries of State Hillary Clinton and Geithner issued a joint statement that the first U.S.-China Strategic and Economic Dialogue will be held in Washington in the last week of July.

Second, U.S. Representative Kirk expounded Obama's policy toward China for the first time, emphasizing that strengthening relations with China and expanding exports to China can increase employment in the United States.

Third, China's sovereign wealth** CIC plans to increase its stake in Morgan Stanley's common stock by $1.2 billion.

Fourth, the bankrupt and restructured General Motors may give the Hummer brand to Sichuan Tengzhong Heavy Industries, a Chinese private enterprise.

The first two official news stories reflect that in the context of the financial crisis and economic recession, Obama recognizes the unprecedented importance of China's role and realizes that dialogue and engagement can move Chinese more than accusations and preaching.

Geithner has just returned from a visit to China, and the outside world has commented that the 28-year-old Peking University Chinese student is softer and lower than his predecessor "China expert" Paulson. During his time in China, he twice used Chinese to say "work together", which is similar to Hillary's "helping each other in the same boat". Even Speaker of the House of Representatives, Nancy Pelosi, who has always been harshly critical of China, walked around China and became mild-mannered in tone, not talking about human rights, but only about climate change cooperation.

The latter two corporate news highlights the necessity of business cooperation to transcend the Cold War mentality in the context of economic globalization. Despite growing domestic criticism of its increase in dollar assets, CIC increased its stake in Morgan Stanley, not to please Americans, but to be bullish on the world's leading investment bank's earnings prospects after the financial turmoil.

General Motors, which is eager to get out of the predicament, sells the Hummer brand to Chinese private enterprises and produces them in the United States, which not only leaves 3,000 jobs in the United States, but also paves the way for Hummer to enter the Chinese market more in the future. Wishful thinking, the best of both worlds.

It can be seen that the symbiotic and mutually beneficial economic relationship between the United States and China is difficult to severe. The practice of always looking at the other party with "conspiracy theories" is really arbitrary, harming others and harming oneself. (Yu Donghui).