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Anonymous users2024-02-06China can't see the ratings of TV dramas, so you can only listen to them slashing indiscriminately, because the ratings testing companies used in China and those used in international are different, it has two.
As an important quantitative indicator in the era of attention economy, it is the scientific basis for in-depth analysis of the TV ratings market, an important reference for program production, arrangement and adjustment, the main indicator of program evaluation, and a powerful tool for formulating and evaluating media plans and improving advertising efficiency.
Regulations for TV station ratings:
For a long time, in order to ensure the ratings of TV stations, TV stations and producers will also sign a VAM agreement on ratings when signing a purchase contract. The producer must guarantee to the TV station that the play can reach a certain rating when it is broadcast, otherwise it will not be able to get the full purchase price from the TV station, and the TV station will deduct a certain percentage from it.
As early as 2009, the former State Administration of Radio, Film and Television launched a strict investigation of ratings and people at both ends of the market, and in 2013, it issued 22 new regulations to restructure ratings, and the first national standard for TV ratings survey in China was also issued in 2014.
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Anonymous users2024-02-05Yes, this one is more authoritative.
of the TV series rankings.
This is Sogou's.
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Anonymous users2024-02-04Personally, I like to watch the show that I accidentally fell in love with you, and I also like to watch the show of Hunan TV. Although I am not from Hunan. Hey.
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Anonymous users2024-02-03Ratings The number of people in the area who tune in to the program (households) The total number of people in the area (total households).
There are two ways to count TV ratings in the market, one is through manual surveys (survey agencies (Nielsen, Sofurui, etc.) ask for your ratings statistics by **), and the other is through the set-top box to upload the data of your ** program, and through big data analysis to calculate the ratings.
However, the statistical methods of these two ratings are not a house-to-house survey, but a data upload and statistics through some sample households. For example, if a city has a permanent population of 1 million, 2,000 households will be selected from the 1 million population for investigation.
The data obtained from 2000 households can be deduced from the data of 1 million people** program, which has a large deviation in this statistical data, but this is the current general survey method.
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Anonymous users2024-02-02There are two methods of ratings data collection, namely the diary card method and the personnel meter method.
The so-called diary card method refers to the method in which all family members aged 4 and above in the sample household record the channels and time periods of TV they watch every day on the diary card at any time to obtain the viewing information of TV viewers.
The meter method refers to the method of using a meter to record in detail the TV viewing of all family members aged 4 and above in the sample household, so as to obtain the viewing information of TV viewers. Electrical changes are collected directly by the gauge without any effect. The data can be accurate to the second and can accurately reflect changes in ratings.
Rectify the chaos: In April 2020, the State Administration of Radio, Film and Television issued the Regulations on the Statistical Management of the Radio and Television Industry, which emphasizes that no institution or individual shall interfere with or undermine the statistical work of the radio and television authorities in accordance with the law, and shall not create false ratings (click-through rates).
On November 5, 2020, the "Opinions of the State Administration of Radio and Television on Promoting Radio and Television Broadcasting Institutions in the New Era to Become Stronger and Better" was released, proposing to resolutely prevent bad tendencies such as star-chasing and star-frying, excessive entertainment of Bu Chang, first-class remuneration, and only listening ratings.
At present, there are two methods of rating data collection, namely the diary method and the personnel meter method. The diary method refers to the method of collecting viewing information by filling out diary cards by all family members aged 4 and above in the sample household. Each household member in the sample had their own diary card, and they were asked to record their daily TV viewing (including the channels they watched and the time slot) on their diary card at all times. >>>More
Nowadays, there are many companies that specialize in this kind of statistics, such as CCTV's ratings, which are counted by Sofurui. Ratings data is a statistical method that uses statistical methods to take a partial sample of the audience as a population, and infer the overall situation based on the situation of the sample. It is generally obtained in the following ways: >>>More
With sponsors we can see a lot of advertising from TV series**, and I'm sure everyone can reflect that from the details, like who used which brand of stuff in the TV series. In fact, it's the advertising part inside, and things like this will appear in costume dramas and current affairs dramas. Although the sponsors help us make the TV series, you still spend money to promote yourself. >>>More
"Razor's Edge" is not only satisfied with the routines of traditional spy war dramas, but adds elements such as brain-burning crimes, office struggles, and love chases.
Three Lives, Three Worlds, Ten Miles of Peach Blossoms", since the beginning of the year, the first episode has become popular, and Yang Mi deserves to be the queen of ratings. But this drama is really good, and Lin Yufen's director is very successful. Both the special effects and the costume modeling are very successful, and the costume team and props team are fully praised. >>>More